MARYIDAH M MUTHAMA
SALES AND MARKETING LEAD
Nairobi ,Nairobi
Summary
Multi-faceted Regional Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 12-year progressive career background combined with dedication to corporate growth and development.
Highly motivated with talent to drive team spirit and morale while promoting sales techniques and methods. Effective leader with pleasant personality and commitment to build successful teams. History of improving revenue and increasing supply chain efficiency to maximize profit.
Overview
11
11
years of professional experience
15
15
years of post-secondary education
Work History
Regional Sales and Marketing Manager
Harleys Ltd-Vitabiotics
NAIROBI
01.2019 - Current
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Developed and managed budgets to confirm proper use of resources and maximize profitability.
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
- Executed successful promotional events and trade shows.
- Managed team of 24 regional sales representatives and consistently achieved high sales targets.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Attended industry conferences to stay up-to-date with market trends and customer needs.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Facilitated business by implementing practical networking techniques.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Sales Manager
Harleys Ltd-Vitabiotics
NAIROBI
01.2017 - 10.2018
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Established and cultivated solid business relationships with new or existing customers.
- Met with clients, delivering presentations, and educating on products features and offerings.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Communicated product quality and market comparisons by creating sales presentations.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Organized promotional events and interacted with community to increase sales volume.
Team Supervisor
Harleys Ltd-Vitabiotics
NAIROBI
01.2015 - 12.2016
- Partnered with the manager to train and develop team member skillsets and competencies.
- Managed performance reviews for 5 employees, analyzing individual employee achievements and overall trends in workforce execution metrics.
- Defined key performance indicators for employees to define clear, attainable landmarks for performance measurement.
- Communicated policy updates and company information through team meetings, huddles and one-on-one development sessions.
- Built strong relationships with customers through positive attitude and attentive response.
- Held weekly team meetings to inform team members on company news and updates.
- Supervised team members to confirm compliance with set procedures and quality requirements.
- Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
- Worked with team to identify areas of improvement and devised solutions based on findings.
Medical Representative
Harleys Ltd-Vitabiotics
NAIROBI
06.2014 - 08.2016
- Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
- Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
- Conducted routine product demonstrations to verify proper utilization and improve patient outcomes.
- Recognized trends within territory and industry to create proactive plans.
- Conducted research to stay up-to-date with industry trends, prices and market competition.
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
- Branded products through effective salesmanship and maintained long-term relationships with clients.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Used consultative sales approach to understand and meet customer needs.
- Leveraged proven sales methods to increase revenue and surpass sales objectives.
General Manager
Pharmaplus Pharmacies
NAIROBI
01.2013 - 05.2014
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Managed budget implementations, employee evaluations, and contract details.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and maintained relationships with customers and suppliers through account development.
Education
Associate of Arts - International Marketing
INTEL COLLEGE
KENYA 01.2022 - 12.2022
MBA - Strategic Management
JOMO KENYATTA UNIVERSITY
KENYA 01.2019 - 12.2021
Bachelor of Science - Health System Management
KEMU UNIVERSITY
KENYA 01.2012 - 12.2014
Diploma - Pharmacy Technology
MKU
Kenya 01.2002 - 12.2005
High School Diploma -
MATUNGULU GIRLS SCHOOL
KENYA 01.1997 - 12.2000
Skills
Business development and planning
Sales initiatives and techniques
Trend Analysis
Order management
Revenue Generation
Professional demeanor
Forecasting skills
Follow through ability
Expanding territories
Goal Setting
Territory Management
Network development
Profit and loss understanding
Advertising knowledge
Performance evaluation
Strategy development
Recruiting and Hiring
Tactical planning
Accomplishments
- Increased sales by 40% by developing new marketing initiatives.
- Improved operations efficiency by implementation of various process improvements.
- Supervised and coached team of 24 staff members.
- Promoted to Regional Sales Manager after 2 successful years in the sales department.
Timeline
Associate of Arts - International Marketing
INTEL COLLEGE
01.2022 - 12.2022
Regional Sales and Marketing Manager
Harleys Ltd-Vitabiotics
01.2019 - Current
MBA - Strategic Management
JOMO KENYATTA UNIVERSITY
01.2019 - 12.2021
Sales Manager
Harleys Ltd-Vitabiotics
01.2017 - 10.2018
Team Supervisor
Harleys Ltd-Vitabiotics
01.2015 - 12.2016
Medical Representative
Harleys Ltd-Vitabiotics
06.2014 - 08.2016
General Manager
Pharmaplus Pharmacies
01.2013 - 05.2014
Bachelor of Science - Health System Management
KEMU UNIVERSITY
01.2012 - 12.2014
Diploma - Pharmacy Technology
MKU
01.2002 - 12.2005
High School Diploma -
MATUNGULU GIRLS SCHOOL
01.1997 - 12.2000