Maryann Wangui Kirunda

· Partner Relationship Management: Developing positive working relationships with existing partners to ensure proper execution of annual and commercial business plans (BP). Identifying, recruiting, and onboarding new channel partners within assigned territory. Managing sales activities of partners to generate revenue. Maintenance of a customer database ensuring all customers are allocated budgets as business segmentation parameters.

· Contract Management: Preparing Joint Business Plan (JBP) contracts to govern working relationship between Mega and its customers to meet sales goals. Carry out assessments of partner sales performance against set parameters and recommending improvements. Addressing partner-related issues, sales conflicts, and pricing issues. Communication with partners on new products.

· Supplier Management: Source for all materials pertaining to the Kiddz Care Range in terms of marketing materials to ensure Mega gets the right quality of materials at best price and on time, every time.

· Brand Management and Category Development: I am responsible for the Kiddz Care range which involves the development of the brand plan, brand growth strategies, sourcing activities, partner incentives, partner trade activities, and partner onboarding as well as meeting sales targets for the range. Responsible for digital advertising communications, social media campaigns, demand generation marketing , branding and any media buying.

· Training: Education of partners and internal staff on product portfolio and retail sales strategies to optimize sales and ensure sales force effectiveness(SFE) for the Kiddz Care category portfolio and to ensure KPIs for the range are met.

· Promotions and Incentive Planning: Development of the promotions , marketing campaigns and trade calendar and incentives to aid in sales improvement and to meet brand goals. Evaluation of the performance of the activities and customer rating to ensure performance improvement and mitigation of any likely financial risks.

· Market Trends Analysis/Benchmarking: Analyzing market trends and accordingly develop sales plans to increase brand awareness. Review of competitor activities and strategies for competitive planning.

· Sales Management: Manage sales pipeline, forecast monthly sales, and identify new business opportunities. Assist in partner marketing activities such as campaigns, activations, and outreaches.

· Financial Management: Meeting Volume and Value targets, Pricing Analysis; driving target total commercial category margins, achievement of Rebate and Bonus Targets, Generation of credit notes, and promotion support claims, Enforcing supplier payment terms.

· Marketing: Developing category promotion calendar; Execution of promotions, merchandising of products, Negotiation of suppliers on best offers to drive sales, Development of promotional campaigns with suppliers to grow brands and strategic product lines as well as increase average run rates.

· Supplier Relationship Management: Strategic Vendor selection; Performance Evaluation; Negotiations and management of Joint Business Plans; Vendor/Supplier Database Management.

· Consumer Understanding and Insights: Leveraging sell-in, sell-out, store traffic, Category Basket Size as well as market trends data to develop strategies to boost sales.

· New Product Listing and Product performance tracking: Product Journey mapping, new product selection, Product rationalization based on business needs, Product coding, and Product rationalization all to achieve Category Development.

· Inventory Management: Monitoring inventory levels; Maintaining product database; Bulk orders processing; Shelf-life management, Stock Risk Management.

· Indirect Staff Management: Creating targets for 10 Nutritionists, Monitoring and evaluating performance.

· Training Management: Development of Category training calendar, Liaising with suppliers on CMEs, and Product knowledge training.

· Price Updates and Order Processing: Use of the SAP ERP system to update prices as per Supplier Pricelists and negotiated discounts, as well as the raising of day-to-day LPOs and Bulk orders.

· Tender Evaluation: Part of the tender committee responsible for the evaluation of Bid Documents.

· Financial Management: Analysis of profit and loss statements, meeting sale targets, protection of section margins.

· Human Capital Management: Staff Recruitment, Managing 15 section staff and over 20 rotational merchandisers, enforcement of negative and positive rewards.

· Product Merchandising: Implementation of set planograms to ensure adherence to Share of Shelf (SOS) Guidelines and set attractive displays based on themed campaigns to maximize sales from maximum product visibility.

· After-Sales Management: Management of Electronics deliveries, handling of after-sales activities, issuance of warranties and guarantees, Customer complaints, and queries handling.

· Supplier Relationship Management: Joint Business plans negotiations, Negotiation of branding contracts, Negotiation for best-in-market promotions, Quarterly Supplier service level review

· Strategic Benchmarking: Carry competitor surveys to improve competitiveness and customer offering.

· Inventory Management: Supervise continuous stock takes to prevent stock variances, ordering to ensure optimum stock levels for maximization of sales turnover.

· Sales Management: Ensuring the sales targets are met through direct sales to customers on the shop floor and managing the merchandiser sales team to meet this objective.

· Tender Management: Preparation of RFPs and carrying outbid analysis and properly advising the procurement committee,

· Supplier Relationship Management: Maintenance of close and strong working relationships and negotiations of best deals for my employer through Joint Business Plans (JBPs),

· Category Management: provision of trade marketing support by liaising with key account managers on aspects of promotion, pricing, product placement, product assortment, merchandising, and branding

· Inventory management: Overseeing warehouse receipts (timely delivery of goods from suppliers), overseeing cycle counts, aiding in the coordination of record verification and stock reconciliation, managing stocks (EOQ), liaising with the warehouse manager in the order tracking and allocation of goods to the existing eighteen branches

· Data Management: Generation of sales and inventory data and further manipulation for analysis, maintenance of system supplier database, preparation of inventory consumption data for demand forecasting

· Financial Management: Achievement of volume and value targets, negotiation of best margins and offers.

· Customer Surveys: carrying out periodic customer surveys to aid in measuring customer satisfaction and developing strategies to bridge gaps in customer offers.

· Supplier Sourcing: Supplier sourcing and negotiation of favorable trading terms (Value for Money). Preparation of new suppliers’ presentations and supplier profile forms, ensuring goods that are listed in the company’s system are fit for use and consumption through sampling and inspection, and ensuring that the goods go through the due process of sampling and listing.

· Vendor Management: Managing and updating suppliers’ data in the system, negotiating on behalf of the company, ensuring the company acquires the best front and back margins, ensuring correct pricing, and also timely price changes

· Supply Document Handling: Enforcing Information protection through proper handling and filing of the supplier documents such as the agreement documents, LPOs, and price change forms.