Mary W. Muchira
Marketing and Admin Executive
Nairobi,Nairobi
Summary
Dynamic Marketing and Business Development specialist with more than 8 years of experience in digital marketing and client engagement strategies. Strong capabilities in AI training, data annotation, and project coordination. Focused on developing skills in Salesforce and workflow automation for improved operational effectiveness.
Overview
9
9
years of professional experience
4
4
Certifications
Work History
AI Training & Data Annotation Specialist
Remotasks
01.2022 - 01.2025
- Labeled and annotated data (text, image, video) to train AI models for tasks like object detection, language understanding, and sentiment analysis.
- Conducted quality assurance checks to ensure accuracy and consistency in datasets.
- Followed complex task guidelines and adapted quickly to evolving AI training standards.
- Collaborated with remote teams via task management platforms and participated in feedback cycles to improve model performance.
- Managed high-volume data tasks while maintaining productivity and meeting tight deadlines.
- Freelance
Student Acc. Marketing Officer
Kabarak University
01.2021 - 01.2024
- Effectively managed student experience and internal relations to enhance overall satisfaction.
- Employed strategic promotional and marketing strategies to increase occupancy rates and revenue for student hostels.
- Coordinated and optimized the booking and allocation process for student accommodations, ensuring efficient operations.
Enumerator- Rift valley Region(part-time)
Energy 4 Impact
01.2022 - 01.2023
- Played a key role in planning, implementing, and coordinating data collection exercises, facilitating the acquisition of accurate and reliable data.
- Conducted thorough review and piloting of data collection tools, ensuring their effectiveness and cultural appropriateness.
- Collected, recorded, and analyzed responses from target respondents, contributing to informed decision-making.
Area Sales Assistant Team Lead
Twiga Foods Limited
01.2019 - 01.2021
- Regularly report sales activities, achievements, and challenges to senior management.
- Train and onboard new sales team members, ensuring they align with the company’s goals and standards.
- Collaborate with marketing and product teams to align sales initiatives with business objectives.
- Develop and implement sales strategies to capture new market opportunities and enhance brand presence.
- Build and maintain strong relationships with clients and key stakeholders.
Assistant Marketing Manager
Kabarak University Enterprises limited
01.2016 - 01.2019
- Tremendous growth from marketing clerk to Business development officer to this position
- Strategically designed and executed digital marketing campaigns for diverse company sections including Hotel, Farm, Hostels, and Conferencing, resulting in increased brand visibility and engagement.
- Crafted comprehensive reports and delivered impactful presentations, outlining market survey findings and proposing actionable strategies for growth.
- Acted as a pivotal liaison between the company and local stakeholders, fostering strong relationships and ensuring alignment of objectives.
Education
Degree - Bachelors of Commerce, Marketing
Kabarak University
Nakuru01.2017
Skills
Marketing strategy
Asana and Trello expertise Slack communication Project management tools
Social media marketing and email campaigns Mailchimp proficiency Facebook, Instagram, and LinkedIn management
Data collection tools: Kobo Toolbox, Remotasks, ODK Data annotation techniques Survey design and implementation
Canva design expertise Basic SEO techniques Content writing proficiency
Report generation
Microsoft 365 suite
Certification
Asana Workflow Specialist Certification, March 2025
Timeline
AI Training & Data Annotation Specialist
Remotasks
01.2022 - 01.2025
Enumerator- Rift valley Region(part-time)
Energy 4 Impact
01.2022 - 01.2023
Student Acc. Marketing Officer
Kabarak University
01.2021 - 01.2024
Area Sales Assistant Team Lead
Twiga Foods Limited
01.2019 - 01.2021
Assistant Marketing Manager
Kabarak University Enterprises limited
01.2016 - 01.2019
Degree - Bachelors of Commerce, Marketing
Kabarak University