Mary Nyaboe Omangi
Nairobi
Summary
Awarded the prestigious Ogilvy Pipe Award in 2017 for excellence in Branding and Advertising. Demonstrated success as a marketing leader, consistently driving growth and profit increases. Recognized for articulate and driven leadership style, characterized by high energy and engaging personality. Skilled team builder with a strong work ethic, adept at motivating teams to exceed business objectives.
Overview
11
11
years of professional experience
Work History
Client Service Consultant
ECSAPACH, Kenya Pediatric Association
02.2023 - Current
- In this current role I am an Account Director working on a consultancy basis with a team of individuals both in the creative and digital space.
- Developing client relationships and identifying opportunities to add value to client’s business.
- Developing and maintaining budgets for different client projects and sourcing partners to ensure client deliverables are met.
Client Service Consultant
Ogilvy Africa
12.2021 - 02.2022
- Successfully managed EABL Tanzania portfolio to ensure brand recognition and continuity through awareness campaigns and activations.
- Established and maintained stakeholder communication to allow for successful planning and implementation of given projects.
- Provided input on client relationship maintenance and created a standard operating procedure to ensure quality control and maximization for the brand.
Packaging Development Account Manager
Kapa Oil Refineries Ltd
10.2018 - 09.2019
- Spearheading the development of a packaging department to launch various tissue plant products and overseeing the upgrade of all brands to ensure KEBS compliance and meet ISO certification standards.
- Conducting market research on latest packaging innovations and proposing improvements for adoption by the organization.
- Overseeing and managing the complete packaging development process, including the creation of packaging designs, prototype development, and performance testing.
- Lead packaging trials at various sites to deliver successful product launches with packaging that delivers functional, environmental and consumer benefits while keeping abreast of industry innovations.
Account Manager
Ogilvy Africa
06.2017 - 09.2018
- Successfully delivering client engagements while leading a team of 4 to ensure proper management of resources and a portfolio budget of USD 3 million.
- Established and maintained a high level of performance from my direct reports while managing internal and external stakeholder interaction within the BAT/EMEA region to ensure timely development and execution of plans, campaigns, and projects to drive earnings, portfolio growth within 17 markets.
- Planned, developed, and defended budget recommendations to push productivity, ensure work goals are met and recommending trainings to maintain quality while increasing profits.
- Successfully spearheaded the launch of WWF-Kenya as a local NGO in Kenya with a post global mandate alongside the WWF global office.
- Took part in the rebrand of the Sarova Stanley Hotel to meet current marketing trends.
- Grew the business portfolio by 30% mainly through generating new business and innovations such as a Nice & Lovely rebrand and NPD launches for L’Oréal.
Account Executive
Ogilvy Africa
08.2015 - 05.2017
- Maintained client correspondence and acted as a go between to interface with production and creative teams.
- Developed communication strategies for a variety of campaigns and project plans to ensure product quality and delivery within given timelines and budget.
- Conducting research and developing research reports to draft proposals and maintain quality control on production and development of brand campaigns.
- Engaging with external stakeholders such as production houses and media buying agencies to drive collaboration on brand campaigns and write tissue sessions reports for analysis and research.
Marketing Brands Intern
British American Tobacco – East and Central Africa Region
11.2014 - 04.2015
- Acting as a shadow Brand Executive for two teams; Aspirational premium and Value For money brands.
- Developing and implementing brand strategies to set up, implement, monitor, and evaluate product promotions throughout the project life cycles.
- Evaluating and implementing the communication section of the brand plan to assist in customer service function through the development of proper communication methods with internal and external stakeholders.
Education
Bachelor of Commerce - Marketing Option
The Nairobi University
12.2014
Kenya Certificate of Secondary Education (K.C.S.E.) - Mean Grade B
Pangani Girls School
12.2010
Skills
- Project Management
- Customer Care
- Strategy Development
- Contract Negotiations
- Brand narrative development
- Vendor relationship management
- Marketing strategy development
- Spreadsheet software expert
- Portfolio management
- Growth tracking
- Client experience management
- Product management
- Event coordination
Awards
Ogilvy Pipe Award, 2017, Best employee of the year in Branding and Advertising
Timeline
Client Service Consultant
ECSAPACH, Kenya Pediatric Association
02.2023 - Current
Client Service Consultant
Ogilvy Africa
12.2021 - 02.2022
Packaging Development Account Manager
Kapa Oil Refineries Ltd
10.2018 - 09.2019
Account Manager
Ogilvy Africa
06.2017 - 09.2018
Account Executive
Ogilvy Africa
08.2015 - 05.2017
Marketing Brands Intern
British American Tobacco – East and Central Africa Region
11.2014 - 04.2015
Kenya Certificate of Secondary Education (K.C.S.E.) - Mean Grade B
Pangani Girls School
Bachelor of Commerce - Marketing Option
The Nairobi University
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