KAHIGA MARTIN MWANGI
Real Estate Consultant & Visual Marketing Specialist
Nairobi
Summary
Results-driven Real Estate Professional with 6 years of experience specializing in land and residential sales. Unique dual-expertise in Graphic Design and Digital Marketing, leveraging visual storytelling and data-driven ad campaigns to accelerate property turnover. A seasoned negotiator who understands the psychology of high-stakes deals, combining market intelligence with professional-grade design to maximize property emotional appeal and ROI.
Overview
4
4
years of professional experience
Work History
Senior Real Estate & Design Consultant
Alpha Land Investments
05.2019 - 01.2023
- Sales Performance: Orchestrated the sale of 20 Projects, generating over 50 million in total revenue over a 5-year period.
- Strategic Design: Created all marketing collateral in-house (site maps, brochures, 3D tours), reducing outsourcing costs by 50% while increasing lead quality.
- Digital Lead Generation: Executed end-to-end Meta and Google ad campaigns that increased qualified property inquiries by 20% year-over-year.
- Market Positioning: Utilized macro/micro trend analysis to price land parcels competitively, ensuring a 15% faster turnaround than the market average.
- Crisis Management: Successfully navigated complex financing hiccups and legal contingencies to save high-value deals at the closing table.
- Real Estate Sales | [Previous Company Name] [Month, Year] – [Month, Year]
- Subdivision Marketing: Assisted in the development of marketing identities for new land subdivisions, focusing on visual 'future-state' rendering.
- Portfolio Management: Managed [Number] active listings, providing weekly performance reports and data-driven feedback to vendors.
- Complex Negotiation: Brokered terms between buyers and developers for large land parcels, ensuring full financial transparency and legal compliance.
- Virtual Tours: Pioneered the use of digital staging and graphic overlays to help remote buyers visualize property potential, resulting in a [X]% increase in out-of-state sales.
Education
Bachelor of Science - Mathematics and Computer Science
Jomo Kenyatta University of Agriculture & Technology
01-2018
Skills
Hard Skills
Valuation & Appraisal
Contract Negotiation
CRM Software (Salesforce, HubSpot)
Digital Marketing (Meta, Google Ads)
Adobe Creative Suite (Photoshop, Illustrator)
Soft Skills
Emotional Intelligence (EQ)
KEY ACHIEVEMENTS
Top Producer Award: Recognized as the highest-grossing agent for at Alpha Land Investments Ltd., Efficiency Metric: Successfully reduced the 'Days on Market' (DOM) average for the firm by 15% through improved visual branding and targeted digital ads.
CORE COMPETENCIES
- Real Estate & Strategy
- High-Stakes Negotiation: Expert in objection handling, urgency management, and closing techniques tailored to client personality.
- Market Analysis: Comparative Market Analysis (CMA), ROI/Yield calculation for investors, and zoning law impact assessment.
- Relationship Management: Advanced CRM lead nurturing, vendor management, and building high-volume referral systems.
- Legal Compliance: Deep knowledge of Sales and Purchase Agreements (SPA), due diligence, and AML regulations.
- Design & Digital Marketing
- Visual Communication: Expert in Adobe Creative Suite, producing high-end brochures, site maps, and digital staging.
- Digital Advertising: Meta Ads Manager, Google Search Ads, and SEO strategies for lead generation.
- Brand Identity: Establishing a 'Local Expert' brand through social selling and consistent professional aesthetics.
Timeline
Senior Real Estate & Design Consultant
Alpha Land Investments
05.2019 - 01.2023
Bachelor of Science - Mathematics and Computer Science
Jomo Kenyatta University of Agriculture & Technology