MARTIN KEINO

• Spearheaded the development and execution of numerous successful sports events, from needs assessment and analysis to design and implementation.
• Provided expert consultancy services in sports marketing, branding, and event management
• Achieved company growth by implementing strategic plans and streamlining operations.
• Cultivated and managed relationships with key stakeholders, including athletes, sponsors, media, and government agencies
• Oversaw all operational aspects of event delivery, including athlete services, media and equipment management, and policy support
• Successfully acquired sponsorships and managed athlete endorsements
• Vast working experience of sports event needs assessment, analysis, design and execution
• Sports personality and lifestyle management
• Athlete endorsement acquisition and supervision
• Technical sport knowledge at an international level
• Capacity to deliver detailed sports media schedules and briefings
• Understanding of all operational aspects of delivering sport events including: Athlete Services, Media and Equipment Management and Policy Support
• Proficient in sponsorship acquisition, consulting
• Proficient in sports insights and opinions

We organized the 1st ever in Africa, Sports Technology Conference which aimed to drive technology adoption in Kenyan sports, addressing gaps in fan engagement, athlete performance, and revenue generation. The inaugural 2024 conference partnered with Strathmore University to integrate data tracking and analytics into local sports ecosystems.

• Evaluated market trends to identify emerging opportunities and inform strategic decision making.
• Secured strong partnerships by establishing strong relationships with key industry players.

• Acted as a strategic partner, overseeing the planning, execution, and post-event analysis to ensure seamless operations and alignment with organizational goals.
• Utilized my expertise in logistics, stakeholder coordination, and risk management to deliver this 1st ever International Athletics event in Botswana that met international standards while enhancing unique athlete and spectator experiences.
• Leveraged industry knowledge and trends to provide strategic recommendations for clients'' event objectives.
• Developed creative event concepts that exceeded client expectations, leading to positive feedback and referrals.

• Developed domestic sponsorship programmes tailored to Kenya's market, securing partnerships that align with Olympic values. This involved negotiating contracts, managing sponsor relationships, and ensuring compliance with IOC branding guidelines.
• Coordinated with the Local Organizing Committee for the Olympic Games to centralize marketing efforts, including ticket sales, licensing, and promotional campaigns for Kenya's Olympic teams

• Protected Olympic branding and intellectual property , ensuring all marketing activities respect the Olympic Charter and avoid over-commercialization.
• Implemented ethical marketing practices by rejecting discriminatory or harmful partnerships and promoting inclusivity, gender equality, and anti-doping initiatives.

• Liaised with the IOC and global partners (e.g., TOP Sponsors) to align national initiatives with international marketing strategies, leveraging programs like Olympic Solidarity for funding.
• Advanced digital and esports engagement to connect with younger audiences, following the IOC's emphasis on innovation and virtual sports.