Conversion-focused Web Designer & CRO Specialist with 5+ years of experience creating high-performing websites and landing pages for agencies and businesses. Expert in driving measurable growth through UX design, A/B testing, and user behavior analysis. Proven ability to collaborate with marketing teams, developers, and stakeholders to improve conversion rates, boost engagement, and scale online revenue. Currently based in Kenya and open to fully remote opportunities globally.
Hi, I’m
Mark Anthony Maina
Summary
Overview
5
years of professional experience
Work History
Ganiam Tech
Web Designer & CRO Expert
11.2023 - Current
Job overview
- Designed and optimized conversion-first websites and landing pages for small to medium businesses in eCommerce, SaaS, and professional services
- Boosted average client conversion rates by up to 40% through A/B testing, strategic CTA placement, and heatmap analysis
- Led full-stack web builds from wireframe to launch, integrating payment gateways, WhatsApp support, and SEO best practices
- Managed all CRO-related experiments using tools like Google Optimize, GA4, and Hotjar
Elixar Digital
Junior Web Designer
01.2021 - 02.2022
Job overview
- Assisted in designing landing pages for lead generation campaigns
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Provided front-end website development using WordPress, Hubspot, and other editing software.
- Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
- Collaborated with SEO and ad teams to align web pages with paid media goals
- Implemented mobile-responsive layouts using WordPress and Webflow
Tybrite Labs
Web Developer & CRO Consultant
03.2022 - 10.2023
Job overview
- Collaborated with UX teams and marketing departments to deliver high-converting eCommerce and lead gen websites
- Executed CRO strategies using heatmaps, behavioral tracking, and CTA experimentation
- Optimized landing pages and sales funnels for paid ad campaigns on Google Ads & Meta
- Implemented Google Tag Manager, event tracking, and conversion tracking across dozens of client sites
Education
Jomo Kenyatta University of Agriculture And Technology
BSc. from Electrical and Electronics Engineering
01.2022
University Overview
Strathmore University
Diploma from Business Information Technology
01.2018
University Overview
Skills
- Design & Development: WordPress, WooCommerce, Shopify, Wix, Webflow, HTML/CSS, JavaScript, PHP
- CRO & UX: A/B Testing, Heatmaps, Session Recordings, User Journey Mapping
- Analytics & Testing: Google Analytics, Google Tag Manager, Hotjar, Meta Pixel, Crazy Egg, Optimizely, Unbounce
- Other Tools: Figma, Canva, Elementor, Divi, Visual Composer, Klaviyo, Mailchimp
Additional Information
Additional Information
Snapshot Team Building Consultants Ltd
Web Redesign + CRO – 2024
View project
- Created landing pages for Google Ads, optimized for conversions
- Conducted A/B testing on CTAs and forms, reducing bounce by 35% and increasing conversion rate by 27%
- Integrated Google Analytics 4, Meta Pixel, and Hotjar heatmaps
Ganiam Tech eCommerce Platform
Full Website Build – 2024
View project
- Designed and launched an internal eCommerce platform from scratch
- Used CRO strategies to optimize checkout flow, improving sales conversion rate by 32%
- Integrated M-Pesa, Stripe, and WhatsApp for frictionless customer experience
Jacich Safaris
Website Redesign – 2025
View Project
- Fully redesigned the tour company's website for better user flow and mobile experience
- Aligned layout and calls-to-action with booking goals, resulting in a 40% increase in inquiries
- Added analytics tracking to capture user behavior and inform future optimizations
Languages
English
Swahili
Timeline
Web Designer & CRO Expert
Ganiam Tech
11.2023 - Current
Web Developer & CRO Consultant
Tybrite Labs
03.2022 - 10.2023
Junior Web Designer
Elixar Digital
01.2021 - 02.2022
Strathmore University
Diploma from Business Information Technology
Jomo Kenyatta University of Agriculture And Technology
BSc. from Electrical and Electronics Engineering
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