Mark Auka

• Delivered Market share of EABL brands in Kariobangi in Financial year 23 (F23) through excellent customer engagement and efficient Route To Market (RTM), regular Van Salesmen Training, and use of the Edge 365 dashboards to identify opportunities and closing them and always ensuring the staff are recommending our brands.

• Delivered + 15% depletions in Aug 2023 by ensuring Company brands are top of mind of consumers through disruptive visibility, excellent back bars and reasonable pricing in the.

• Delivered top Performance in F23 being the top distributor in Nairobi and also the best territory in innovations in Nairobi division. Also grew reserve 3 times F22 to 260% (67 cases sold highest ever in the territory)

• Delivered 113% the leading distributor in the country in Ginice - a gin distribution and NSV drive campaign consequently won the best area and distributor in the country-Winning a sponsored tour to Dubai in June 2023.

• Through proper planning and engagement, I held the first third space event in Eastlands, Smirnoff Fiesta Edge and Gilbeys Pinknic where we sold over 450 cs assorted spirits 439 beer case and over 5000 attendees in September and January 2023. Thereby opening the opportunity for more events in the coming days

• Streamlined route to market operations which resulted in the increased depletions in my territory through bar-to-bar service

• Outperformed competition to grow in market share and numeric distribution in Kariobangi territory (90.2%.)

• Distributor management, alignment of route to market operations (RTM), distributor standard stock

management and guiding in purchase planning and order placement in tandem with the standard stocks

• Facilitating depletions of company brands in the outlets by ensuring the brands are available

• in the right segment and SKUs and are always positioned where they are at risky of being chosen against the competition.

• Traveled throughout assigned territory to leverage leads and visit existing customers.
• Conducted research to monitor market conditions and industry competitors.
• Represented company brand during customer and prospect interactions-Stake holder engagement fora

• Facilitating depletions of company brands in the outlets by ensuring the brands are available in the right segment and SKUs

• Liaising with distributor to ensure banking is done and that stocks are available in line with standard stock

• Implementing and executing territory activities as per the cycle briefs and ensuring the company gets the best value out of them as well as the outlets.

• Streamlining distribution (RTM) and ensuring availability of our brands in the market/outlets by working closely with distributor Van salesmen and the general distributor staff.

• Constant price conversation with our outlets Key Decision Makers to ensure our brands are not made affordable to our customers

• Managing company assets like fridges, lighthouse and other glassware.

• Keeping and constantly updating outlets information- especially in terms of depletions growth.

I. As a pioneer KSO wholesalers accounts manager I grew my NSV by + 35% in the 1st quarter of F21

II. Managed to streamline route to market operations which resulted in the increased depletions in my territory

III. Best in the country in the price conversation stakeholder engagement execution (July 2019).

IV. Registered the largest reserve sales in F19 in my territory.

V. Hosted the most successful trade visit in the country when I hosted the EABL Group Managing Director (GMD) where he was impressed how the market was executed

Responsibilities

• Identifying gaps in the market and filling them through van sales

• Keeping real-time vigil on competition activities and preparing reports on the same for response

• Listing of /innovations through van sales

• Back of bar and cooler merchandizing to ensure brand visibility

• Placement of point-of-sale materials to ensure the company brands remain top of mind of consumers all the time

• Gathering market intelligence on competitor activities

• Feasibility piloting on new projects (Project Nafasi) That led to birth of Kisumu Breweries Senator plant

• Trade assets management

Responsibilities

• Identifying opportunity areas for growth within areas of operation and marketing bank products to potential clients

• Developing implement and maintain a good understanding of the Bank’s clients’ business plans, financial projections and support requirements

• Developing and maintaining relationships with clients.

• Maintaining high quality microfinance client portfolio through effective monitoring, evaluation and follow up through reports generated from T24

• Conducting financial analysis for growth; analyzing funding requirements for potential and existing clients.

• Maintaining an optimum deposit book as well as a loan book

• Providing effective and efficient service delivery to clients including loan appraisals, loan processing and customer service.