Summary
Overview
Work History
Education
Skills
Hobbies and Interests
References
Certification
Timeline
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MARIANA WAKESHO LAURA

Nairobi, Nairobi Province,30

Summary

Digital Marketing Intern with experience in corporate communications. Strong exposure to implementing overall communications and marketing plans in support of corporate objectives. Excellent writing, editing and proofreading skills. Employs good judgment and manages projects from beginning to end.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Digital Marketing Intern

Simba Corporation Limited
07.2024 - 09.2024
  • Designed and presented social media campaign ideas.
  • Participated in brainstorming sessions to generate innovative ideas for new marketing campaigns that resonate with target audiences effectively.
  • Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.
  • Maintained content calendar to prioritize relevant, engaging material output.
  • Created engaging content for LinkedIn, Facebook, and Instagram.
  • Boosted lead generation with the creation of engaging email marketing campaigns.
  • Identified thought leaders and influencers to promote and engage in brand activities.
  • Assisted in creating written, video, and image content for marketing channels.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.

Procurement Internship

Kenya Red Cross Society
05.2022 - 07.2023
  • Checking on new approved PRs, CBAs or LPOs and updating it on the reporting tool to be actioned
  • Following up with the warehouse to know the status of deliveries
  • Processing CBAs and following up on respective approval
  • Converting and processing LPOs from approved purchase requisitions
  • Checking on new approved PRs and preparing RFQ
  • Sent out RFQs to suppliers
  • Working on flights tickets for various staff members in KRCS
  • Took part in tender opening
  • Database updates
  • Preparing minutes of the management tender committee
  • Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.

Education

Bachelor of Commerce - Marketing

KCA University
Nairobi, Nairobi Province, Kenya
12.2024

Certificate - Fundamentals of Digital Marketing

08-2024

Skills

  • MS Office Applications (Ms Word, Ms Excel, Ms PowerPoint)
  • Working Knowledge of NAVISION
  • Excellent organizational abilities
  • Excellent numerical and analytical skills
  • Communication and teamwork skills
  • Knowledge of marketing and sales reporting competencies
  • Creative thinking
  • Keyword research
  • Social media management
  • Google analytics
  • Video editing
  • Copywriting
  • Content creation
  • Search engine optimization

Hobbies and Interests

  • Active in swimming
  • Travelling & site seeing
  • Entrepreneurship (Online marketing and customer experience)

References

  • Elizabeth Osodo, Procurement Manager, Kenya Red Cross Society, osodo.elizabeth@redcross.or.ke, +254720797827
  • Isaack Onwonga, Finance Officer, Kenya Red Cross Society, onwonga.isaack@redcross.or.ke, 0718483567
  • Charlse Jumwa, Marketing Manager, Simba Corporation Limited, cjumwa@simbacolt.com, 0725503228

Certification

  • Google Garage Certifications Training - 2024

Timeline

Digital Marketing Intern

Simba Corporation Limited
07.2024 - 09.2024

Procurement Internship

Kenya Red Cross Society
05.2022 - 07.2023

Bachelor of Commerce - Marketing

KCA University

Certificate - Fundamentals of Digital Marketing

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MARIANA WAKESHO LAURA