Summary
Overview
Work History
Education
Affiliations
Certification
Languages
Work Preference
Skills
Timeline
Generic
MANYIBE EZRA OMARE

MANYIBE EZRA OMARE

Journalist, Digital Strategist
Nairobi,Nairobi

Summary

Versatile content writer proficient in researching, writing and editing diverse content. I offer expertise in developing and implementing communication strategies, managing media relations, and creating content for various platforms including social media, websites, and press releases.

I have a proven track record of success in creating and executing communication plans, which have helped to increase visibility, improve reputation and boost brand awareness for various organizations. I have also worked with government agencies before, and I am well-versed in the specific needs and requirements of government communication.

I am eager to continue learning and developing in a role that values high-quality work and fosters professional growth. Passionate about leveraging communication and journalism skills to drive excellence in a collaborative team environment.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Content Writer & Editorial Lead

Now.co.ke
1 2024 - Current
  • Monitored competitor content to identify areas for improvement in client campaigns.
  • Optimized web pages for search engines using keyword research and on-page SEO techniques.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Promoted and marketed works through social media platforms.
  • Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
  • Built, established and maintained relationships with sources.
  • Developed targeted marketing campaigns that increased audience reach across multiple platforms.
  • Performed keyword research to optimize content for SEO.
  • Gained deep understanding of target audiences through market research, allowing for more tailored content creation strategies.
  • Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
  • Boosted reader engagement with carefully crafted headlines and compelling introductions.

Executive Editor

Nairobi Review
09.2021 - 12.2022
  • I developed an effective editorial policy and put together a team of writers that produces content across various categories, leading to the company's growth
  • Through strategic and targeted marketing, I grew the company's social media following by 2,000 on Twitter, 25,800 on Facebook, 600 on Telegram, and 200 on LinkedIn.
  • I successfully set up an attachment and internship program in partnership with the Media Council of Kenya (MCK) and trained 12 digital journalists.
  • I scripted campaign articles for various companies, contributing to the company's success in raising its profile as one of the best news websites in Kenya.

Editor

NairobiLeo.co.ke
03.2021 - 08.2021
  • I generated in-depth, viral news and featured content as the lead Editor.
  • I edited and proof-read campaign articles prior to dissemination.
  • Interviewed and published profile stories on a number of corporate and industry leaders.

Digital Journalist & Content Creator

Kenyans.co.ke
09.2019 - 02.2021
  • I was on the editorial news desk, sourcing, analyzing and publishing news as it transpires from across the country in a timely and informative manner - averaging a weekly readership of over 350,000.
  • I was part of a team that raised the company's profile to the third most read website in Kenya between 2020 and 2021 according to Alexa.
  • I was a lead interviewer and researcher in putting together the annual Top 100 Kenyans and Top 100 politicians - a successful project in the media's contribution to public awareness on governance and industry leaders by offering a well researched performance index
  • I scripted campaign articles for Co-operative Bank, electronics provider Huawei, betting website Sportpesa, and beauty brand Marini Naturals, contributing to the company's growing corporate reputation.
  • I created a huge contact base with newsmakers themselves including politicians, corporate heads, police and security bosses, media personalities, and other industry leaders.

Press Secretary

Kajiado County Government
9 2017 - 5 2018
  • Kept a record of the development undertaken by the office of the governor and communicate it to the people through; videos, infographics, and social media posts.
  • I designed and implemented communication strategies for development projects undertaken in the county
  • I collaborated with project teams and stakeholders to ensure effective communication of project objectives and impacts to members of the public directly or via the press
  • I bridged the gap between the public and their leadership, through community engagement projects; recorded and shared with the office of the governor.
  • Conducted media relations and responded to media requests for information.
  • Implemented social listening strategies to monitor public sentiment about the administration, providing data-driven insights for decision making.
  • Used various social media platforms for media and blogger outreach.
  • Studied objectives, promotional policies or needs of the county administration to develop public relations strategies influencing public opinion or promoting ideas.

PR & Marketing Assistant

KIRDI
05.2016 - 08.2016
  • Assigned to the PR and Marketing department, I communicated the institution's vision and products to the public
  • Developed and executed strategic PR campaigns for products manufactured by the institution to clients in technology, healthcare, manufacturing and processing, and agriculture.
  • Cultivated relationships with media outlets and secured media placements in top-tier publications for some of the company's products and services
  • Created and edited press materials, including press releases, media alerts, and pitches along with monitoring and analyzing media coverage to provide the institution with regular updates and reports on consumer demands and market trends.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
  • Enhanced overall marketing strategy by providing detailed reports on campaign performance and recommending data-driven adjustments for improvement.
  • Developed questionnaires for client feedback
  • Compiled product, market, and customer data to generate informed sales and profit projections.

Education

Bachelor of Science - Communication and Journalism

Moi University

Affiliations

Media Council of Kenya (MCK)

Certification

  • Reuters Digital Journalism Certificate

  • Google Digital Marketing Skills

Languages

English
Proficient
C2
Swahili
Proficient
C2
French
Intermediate
B1

Work Preference

Work Type

Full TimePart TimeContract WorkInternship

Work Location

On-SiteRemote

Important To Me

Company CultureCareer advancementWork-life balance

Skills

  • Public relations
  • Journalism
  • Development communication
  • Strategic communication
  • Digital strategy
  • Social media management
  • SEO Optimization
  • Investigative writing
  • Research Writing
  • Media Production

Timeline

Executive Editor

Nairobi Review
09.2021 - 12.2022

Editor

NairobiLeo.co.ke
03.2021 - 08.2021

Digital Journalist & Content Creator

Kenyans.co.ke
09.2019 - 02.2021

PR & Marketing Assistant

KIRDI
05.2016 - 08.2016

Content Writer & Editorial Lead

Now.co.ke
1 2024 - Current

Press Secretary

Kajiado County Government
9 2017 - 5 2018

Bachelor of Science - Communication and Journalism

Moi University

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MANYIBE EZRA OMAREJournalist, Digital Strategist