WordPress
MANYIBE EZRA OMARE
Journalist
Nairobi,57955 -
Summary
Dynamic and accomplished Editor & Digital Journalist with a proven track record of implementing editorial policies, driving high traffic, and training new talent. Skilled in news writing, social media management, strategic communications and SEO optimization. Successfully grew audience on social media platforms and raised company profiles. Eager to continue learning and developing in a role that values high-quality work and fosters professional growth. Passionate about leveraging communication and journalism skills to drive excellence in a collaborative team environment.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Content Writer & Editorial Lead
Now.co.ke
Nairobi, Kenya
01.2024 - Current
- Monitored competitor content to identify areas for improvement in client campaigns.
- Optimized web pages for search engines using keyword research and on-page SEO techniques.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Promoted and marketed works through social media platforms.
- Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
- Built, established and maintained relationships with sources.
- Developed targeted marketing campaigns that increased audience reach across multiple platforms.
- Performed keyword research to optimize content for SEO.
- Gained deep understanding of target audiences through market research, allowing for more tailored content creation strategies.
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
- Boosted reader engagement with carefully crafted headlines and compelling introductions.
Executive Editor
Nairobi Review
Nairobi
09.2021 - 12.2022
- I developed an effective editorial policy and put together a team of writers that produces content across various categories, leading to the company's growth
- Through strategic and targeted marketing, I grew the company's social media following by 2,000 on Twitter, 25,800 on Facebook, 600 on Telegram, and 200 on LinkedIn.
- I successfully set up an attachment and internship program in partnership with the Media Council of Kenya (MCK) and trained 12 digital journalists.
- I scripted campaign articles for various companies, contributing to the company's success in raising its profile as one of the best news websites in Kenya.
Editor
NairobiLeo.co.ke
Nairobi
03.2021 - 08.2021
- I generated in-depth, viral news and featured content as the lead Editor.
- I edited and proof-read campaign articles prior to dissemination.
- Interviewed and published profile stories on a number of corporate and industry leaders.
Digital Journalist & Content Creator
Kenyans.co.ke
Nairobi
09.2019 - 02.2021
- I was on the editorial news desk, sourcing, analyzing and publishing news as it transpires from across the country in a timely and informative manner - averaging a weekly readership of over 350,000.
- I was part of a team that raised the company's profile to the third most read website in Kenya between 2020 and 2021 according to Alexa.
- I was a lead interviewer and researcher in putting together the annual Top 100 Kenyans and Top 100 politicians - a successful project in the media's contribution to public awareness on governance and industry leaders by offering a well researched performance index
- I scripted campaign articles for Co-operative Bank, electronics provider Huawei, betting website Sportpesa, and beauty brand Marini Naturals, contributing to the company's growing corporate reputation.
- I created a huge contact base with newsmakers themselves including politicians, corporate heads, police and security bosses, media personalities, and other industry leaders.
Press Secretary
Kajiado County Government
Nairobi
09.2017 - 05.2018
- Kept a record of the development undertaken by the office of the governor and communicate it to the people through; videos, infographics, and social media posts.
- I designed and implemented communication strategies for development projects undertaken in the county
- I collaborated with project teams and stakeholders to ensure effective communication of project objectives and impacts to members of the public directly or via the press
- I researched and evaluated various communication channels to ensure effective relay of information among stakeholders
- I bridged the gap between the public and their leadership, through community engagement projects; recorded and shared with the office of the governor.
- Conducted media relations and responded to media requests for information.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Implemented social listening strategies to monitor public sentiment about the administration, providing data-driven insights for decisionmaking.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Used various social media platforms for media and blogger outreach.
- Studied objectives, promotional policies or needs of the administration to develop public relations strategies influencing public opinion or promoting ideas.
PR & Marketing Assistant
KIRDI
Nairobi
05.2016 - 08.2016
- Assigned to the PR and Marketing department, I communicated the institution's vision and products to the public
- Developed and executed strategic PR campaigns for products manufactured by the institution to clients in technology, healthcare, manufacturing and processing, and agriculture.
- Cultivated relationships with media outlets and secured media placements in top-tier publications for some of the company's products and services
- Created and edited press materials, including press releases, media alerts, and pitches along with monitoring and analyzing media coverage to provide the institution with regular updates and reports on consumer demands and market trends.
- Established and managed relationships with external data providers and research vendors.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Updated spreadsheets with statistical, financial and non-financial information.
- Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
- Enhanced overall marketing strategy by providing detailed reports on campaign performance and recommending data-driven adjustments for improvement.
- Wrote engaging and successful marketing, advertising, and website copy.
- Tracked key metrics and developed spreadsheets and data models.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Developed questionnaires and facilitated focus group discussions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Tracked key performance indicators to measure success of campaigns.
- Compiled product, market, and customer data to generate informed sales and profit projections.
Education
Bachelor of Science - Communication and Journalism
Moi University
Eldoret, Kenya 09.2014 - 05.2019
Skills
Public relations
References
- Robert Ndung’u, Managing Director, Boxraft Ltd, P.O Box 55476-00200, Nairobi, Kenya, 0715994902, Robert@kenyans.co.ke
- Paul Mong’are, Former Principal, St. James Secondary School - Nyaronde, Nyamira, Kenya, 0719441314
- Geoffrey Omondi, Communications and PR Professional, 0720788581, geofreyomondi2012@yahoo.com
Affiliations
Media Council of Kenya (MCK)
Software
Microsoft Excel
Certification
Reuters Digital Journalism Certificate
Timeline
Content Writer & Editorial Lead
Now.co.ke
01.2024 - Current
Executive Editor
Nairobi Review
09.2021 - 12.2022
Editor
NairobiLeo.co.ke
03.2021 - 08.2021
Digital Journalist & Content Creator
Kenyans.co.ke
09.2019 - 02.2021
Press Secretary
Kajiado County Government
09.2017 - 05.2018
PR & Marketing Assistant
KIRDI
05.2016 - 08.2016
Bachelor of Science - Communication and Journalism
Moi University
09.2014 - 05.2019
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