Malcolm Odhiambo Okello
Nairobi
Summary
Adaptable and results-driven professional with expertise in media sales, marketing, and communications. Generated over 6 million shillings in revenue through customized advertising solutions at Royal Media Services. Developed skills in multi-platform engagement and brand visibility through marketing role at Longhorn Publishers. Focused on developing effective parent outreach strategies during communications work at Mizizi Learning Hub.
Overview
3
3
years of professional experience
Work History
Business Development and Sales Executive
Royal Media Services
Nairobi
11.2023 - Current
- Consistently achieve and exceed sales targets, generating over 6 million KES in revenue within the first year by employing a proactive and client-centered approach to sales.
- Spearhead tele-sales initiatives and targeted client prospecting to identify potential corporate clients, consistently expanding the client base for advertisement solutions.
- Lead persuasive pitch meetings with prospective clients, clearly demonstrating the value of customized media solutions to enhance their brand visibility.
- Design unique, client-specific proposals that address branding goals, leverage the company’s media reach, and optimize advertising spend across suitable platforms.
- Cultivate and manage strong client relationships to ensure ongoing satisfaction, encourage repeat business, and build long-term partnerships.
- Work closely with internal teams to align client proposals with current media offerings and promotional strategies, enhancing proposal relevance and effectiveness.
- Increased sales revenue by identifying and pursuing new business opportunities and fostering long-lasting relationships with key clients.
- Served as a key point of contact for clients during onboarding processes, ensuring smooth transitions and fostering long-term loyalty.
- Monitored industry trends and competitor activities to stay ahead of market shifts and maintain a competitive edge in the sector.
- Negotiated lucrative contracts with major accounts, securing substantial profits for the company.
- Partnered with product development teams to create innovative solutions tailored to client needs, driving increased demand for the company''s offerings.
Communications & Events Coordinator
Mizizi Learning Hub
Nairobi
03.2023 - 06.2023
- Oversaw communication to parents and the wider community, ensuring effective and timely dissemination of information
- Created and managed a social media calendar, strategically planning and scheduling content to engage the target audience
- Responded to inquiries and comments on social media platforms, maintaining a positive and professional online presence
- Coordinated end-to-end event planning, successfully organizing the end of school term showcase and annual school sports day
- Collaborated with various stakeholders to ensure smooth execution of events, including securing venues, managing logistics, and coordinating participants
- Implemented event marketing strategies to promote attendance and maximize community engagement
- Provided general administrative support, stepping in to fulfill various tasks and responsibilities as needed
Marketing Services Executive
Longhorn Publishers PLC
Nairobi
06.2022 - 12.2022
- Assisted in the development of the company's social media platform and generated sales from online advertisements as well as social media engagement growth of 33%
- Represented the company by participating in key educational forums
- Organized and ran a staff sales competition that brought about revenue upwards of ksh. 800,000 from the non-sales staff
- Sent weekly marketing SMS to the contacts in the company's database which led to the onboarding of an average of 30 weekly users of the Longhorn eLearning platform
- Managed the supply and approval of all marketing material to the sales team
- Assisted in the planning and organizing of the company's AGM with a virtual audience of 200k+ people
- Produced copy for the company's social media posts resulting in a 33% growth in the engagement rate across all the social media platforms
- Tracked social media performance to identify high-performing and low-performing content
- As a social media moderator, I was responsible for responding to customer inquiries or complaints across all the social media pages
- Organized physical workshops for teachers across the country, to equip them with skills on how to best deliver CBC content to their students
Data Entry Clerk
Longhorn Publishers PLC
Nairobi
11.2021 - 12.2021
- Keyed data collected from a market research activity aimed at determining the market share the company controlled in Nairobi county
- Analyzed the data and provided reports that were key in the company's decision making
Education
Diploma in Business Information Technology -
Mount Kenya University
07.2022
Fundamentals Of Digital Marketing -
Google Digital Skills for Africa
01.2022
High School -
Olympic High School
11.2018
High School -
St. Mary's School Yala
01.2017
Primary School -
Nairobi Primary School
11.2014
Pre Primary -
Chrisco Educational Centre
11.2006
Skills
- Copywriting
- Data Collection & Visualization
- Graphic Design
- CRM proficiency
- Teamwork and Collaboration
- Rapport and relationship building
- Sales Presentations
- B to B sales
- Marketing Strategy Development
- Data Analytics
- Market Research
- Account Management
- Brand Marketing
- New Business Development
References
- Calvin Okwaro
Business Manager
Royal Media Services
+254727087100
- Rebecca Otieno,
Chief Administrative Officer
KEPSHA,
+254725864448
Hobbies and Interests
- Writing
- Designing
- Public speaking
- Basketball
Personal Information
Date of Birth: 05/10/00
Timeline
Business Development and Sales Executive
Royal Media Services
11.2023 - Current
Communications & Events Coordinator
Mizizi Learning Hub
03.2023 - 06.2023
Marketing Services Executive
Longhorn Publishers PLC
06.2022 - 12.2022
Data Entry Clerk
Longhorn Publishers PLC
11.2021 - 12.2021
Fundamentals Of Digital Marketing -
Google Digital Skills for Africa
High School -
Olympic High School
High School -
St. Mary's School Yala
Primary School -
Nairobi Primary School
Pre Primary -
Chrisco Educational Centre
Diploma in Business Information Technology -
Mount Kenya University