Malcolm Odhiambo Okello
Nairobi
Summary
Adaptable and results-driven professional with expertise in media sales, marketing, and communications. Generated over 6 million shillings in revenue through customized advertising solutions at Royal Media Services. Developed skills in multi-platform engagement and brand visibility through marketing role at Longhorn Publishers. Focused on developing effective parent outreach strategies during communications work at Mizizi Learning Hub.
Overview
3
3
years of professional experience
Work History
Business Development and Sales Executive
Royal Media Services
11.2023 - Current
- Consistently achieve and exceed sales targets, generating over 6 million KES in revenue within the first year by employing a proactive and client-centered approach to sales.
- Spearhead tele-sales initiatives and targeted client prospecting to identify potential corporate clients, consistently expanding the client base for advertisement solutions.
- Lead persuasive pitch meetings with prospective clients, clearly demonstrating the value of customized media solutions to enhance their brand visibility.
- Design unique, client-specific proposals that address branding goals, leverage the company’s media reach, and optimize advertising spend across suitable platforms.
- Cultivate and manage strong client relationships to ensure ongoing satisfaction, encourage repeat business, and build long-term partnerships.
- Work closely with internal teams to align client proposals with current media offerings and promotional strategies, enhancing proposal relevance and effectiveness.
- Increased sales revenue by identifying and pursuing new business opportunities and fostering long-lasting relationships with key clients.
- Served as a key point of contact for clients during onboarding processes, ensuring smooth transitions and fostering long-term loyalty.
- Monitored industry trends and competitor activities to stay ahead of market shifts and maintain a competitive edge in the sector.
- Negotiated lucrative contracts with major accounts, securing substantial profits for the company.
- Partnered with product development teams to create innovative solutions tailored to client needs, driving increased demand for the company''s offerings.
Communications & Events Coordinator
Mizizi Learning Hub
03.2023 - 06.2023
- Oversaw communication to parents and the wider community, ensuring effective and timely dissemination of information
- Created and managed a social media calendar, strategically planning and scheduling content to engage the target audience
- Responded to inquiries and comments on social media platforms, maintaining a positive and professional online presence
- Coordinated end-to-end event planning, successfully organizing the end of school term showcase and annual school sports day
- Collaborated with various stakeholders to ensure smooth execution of events, including securing venues, managing logistics, and coordinating participants
- Implemented event marketing strategies to promote attendance and maximize community engagement
- Provided general administrative support, stepping in to fulfill various tasks and responsibilities as needed
Marketing Services Executive
Longhorn Publishers PLC
06.2022 - 12.2022
- Assisted in the development of the company's social media platform and generated sales from online advertisements as well as social media engagement growth of 33%
- Represented the company by participating in key educational forums
- Organized and ran a staff sales competition that brought about revenue upwards of ksh. 800,000 from the non-sales staff
- Sent weekly marketing SMS to the contacts in the company's database which led to the onboarding of an average of 30 weekly users of the Longhorn eLearning platform
- Managed the supply and approval of all marketing material to the sales team
- Assisted in the planning and organizing of the company's AGM with a virtual audience of 200k+ people
- Produced copy for the company's social media posts resulting in a 33% growth in the engagement rate across all the social media platforms
- Tracked social media performance to identify high-performing and low-performing content
- As a social media moderator, I was responsible for responding to customer inquiries or complaints across all the social media pages
- Organized physical workshops for teachers across the country, to equip them with skills on how to best deliver CBC content to their students
Data Entry Clerk
Longhorn Publishers PLC
11.2021 - 12.2021
- Keyed data collected from a market research activity aimed at determining the market share the company controlled in Nairobi county
- Analyzed the data and provided reports that were key in the company's decision making
Education
Diploma in Business Information Technology -
Mount Kenya University
07.2022
Fundamentals Of Digital Marketing -
Google Digital Skills for Africa
01.2022
High School -
Olympic High School
11.2018
High School -
St. Mary's School Yala
01.2017
Primary School -
Nairobi Primary School
11.2014
Pre Primary -
Chrisco Educational Centre
11.2006
Skills
- Copywriting
- Data Collection & Visualization
- Graphic Design
- CRM proficiency
- Teamwork and Collaboration
- Rapport and relationship building
- Sales Presentations
- B to B sales
- Marketing Strategy Development
- Data Analytics
- Market Research
- Account Management
- Brand Marketing
- New Business Development
References
- Calvin Okwaro
Business Manager
Royal Media Services
+254727087100
- Rebecca Otieno,
Chief Administrative Officer
KEPSHA,
+254725864448
Hobbies and Interests
- Writing
- Designing
- Public speaking
- Basketball
Personal Information
Date of Birth: 05/10/00
Timeline
Business Development and Sales Executive
Royal Media Services
11.2023 - Current
Communications & Events Coordinator
Mizizi Learning Hub
03.2023 - 06.2023
Marketing Services Executive
Longhorn Publishers PLC
06.2022 - 12.2022
Data Entry Clerk
Longhorn Publishers PLC
11.2021 - 12.2021
Fundamentals Of Digital Marketing -
Google Digital Skills for Africa
High School -
Olympic High School
High School -
St. Mary's School Yala
Primary School -
Nairobi Primary School
Pre Primary -
Chrisco Educational Centre
Diploma in Business Information Technology -
Mount Kenya University
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