Goodluck Makule
Media Buyer
Nairobi
Summary
Media Buyer with expertise in Google and Facebook Ads. Skilled in campaign optimization, revitalizing underperforming campaigns, and creative ad copywriting. Dedicated to continuous learning and enhancement of skills. Comprehensive skill set including digital advertising, data analysis, Google Analytics and Google Tag Manager integration, Landing page optimization, and Keyword research and selection.
Overview
4
4
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Media Buyer
Elumin Agency
01.2022 - Current
- Attended weekly progress meetings virtually and built excellent client relationships
- Wrote engaging ad copy to drive marketing KPIs
- Managed website optimization to improve the user journey
- Performed A/B testing to improve conversion rates of marketing landing pages
- Developed and executed successful digital marketing campaigns, including social media, PPC, Email marketing, and Search engine optimization.
- Collaborated with creative teams to develop impactful ad concepts tailored to specific target audiences.
Digital Marketer
88 Marketing Agency
01.2021 - 02.2022
- Designed digital marketing strategies based on current marketing trends, market insights and competitor activity
- Used compelling, captivating and engaging copywriting skills to develop effective copy for digital marketing content
- Stayed updated on the latest digital marketing trends through regular networking and researching online daily
- Closely monitored digital campaign performance analytics, accurately identifying successes and areas for improvement
- Collaborated with marketing teams to help develop new growth ideas, marketing strategies and updated teams on trends
- Reviewed analytics to evaluate campaign performance, making amendments to strategies for underperforming areas
- Managed pay-per-click campaigns, increasing click-through rates and conversions.
- Used outstanding creativity and content-writing skills to develop engaging copy and content for diverse industry clients.
Assistant Media Buyer
Spot Cross
02.2020 - 11.2020
- Collaborate with media planners and developed great working relationships, which helped in identifying targeted audiences for media campaigns
- Delivered costs estimates on advertising plans and services to customers
- Identified costs involved for media campaigns and provided this information to clients in highly detailed reports.
- Maintained detailed records of all media transactions, enabling efficient tracking and reporting on campaign performance metrics.
- Continuously updated knowledge of industry trends and best practices through ongoing professional development activities such as webinars, conferences, and workshops.
- Conducted competitive analysis to identify opportunities for clients to gain market share through strategic media placements.
Education
Bachelor of Science - B.A Business and Information Technology
Jomo Kenyatta University of Agriculture And Techno
Juja, Kiambu 04.2022 -
Skills
Google Ads
Facebook Ads
Google Analytics
Google Tag Manager
Search Engine Optimization
Conversion Rate Optimization
Building Data Analysis Tools - Excel, Google Sheets etc
Google Ads Editor
Ecommerce Brand Building
Shopify
Bing Ads
Digital Marketing
Triple Whale
Competitor Analysis
Wordpress
Conversion Tracking
TikTok Ads
Certification
Google Ads - Measurement Certification
Accomplishments
- I was able to grow a campaign (Ekam Shoppe) that was getting 1 to 0 sales weekly with less than 1.5 ROAS to getting sales that are bringing up to 6 > ROAS on a weekly basis, which was over $6000 sale per week, with a budget of $1000 per week.
- I was able to increase the number of leads generated for Greenfield Services from 2 to 5 leads per week with a cost per lead of over $20, to over 50 leads per week with a cost per lead of around $2 to $3 dollars.
- While working as an assistant media buyer, I was able to improve the relationship between the senior media buyers and creatives teams, by
- As a media buyer at 88 marketing I was able to facilitate communication between the client, creative teams, and copy writers to streamline the creative production process.
Timeline
Bachelor of Science - B.A Business and Information Technology
Jomo Kenyatta University of Agriculture And Techno
04.2022 -
Media Buyer
Elumin Agency
01.2022 - Current
Digital Marketer
88 Marketing Agency
01.2021 - 02.2022
Assistant Media Buyer
Spot Cross
02.2020 - 11.2020