Magdaline Mukami
Nairobi
Summary
I am a pragmatic and results-driven professional who is motivated to work in a progressive and challenging environment that promotes efficiency and innovation.
With over 6 years of experience, I have collaborated on numerous media relations, digital media management, and content creation projects to enhance brand awareness and strengthen partner relations for organizations.
My goal is to ensure communication projects meet their objectives, and deliver measurable results.
Overview
11
11
years of professional experience
Work History
Communications Lead
AWJP
Nairobi
01.2024 - Current
- Provided strategic guidance on external communications campaigns to maximize visibility of the organization's mission and values.
- Coordinated media relations activities such as writing press releases, drafting speeches, and preparing media kits.
- Cultivated relationships with local media outlets to ensure positive coverage of the organization's initiatives and activities.
- Created content for social media channels including Facebook, Twitter, Instagram, YouTube, LinkedIn.
- Posted and updated content on the organization's social media platforms.
- Produced newsletters to keep stakeholders informed of developments.
Communications Assistant
AWJP
Nairobi
01.2023 - 12.2023
- Wrote and edited communications materials, promoting them through appropriate social media channels and tracking analytics
- Oversaw calendars to schedule weekly meetings for communications team.
- Brainstormed with team to develop innovative strategies and create marketing initiatives.
- Prepared reports to update management regarding campaigns, strategies and projects.
- Prepared documentation & assisted in execution of campaigns.
- Aided in implementing external communications strategies to align with ongoing communication projects.
- Worked with designers to create marketing content for campaigns.
- Collaborated with cross-functional teams within the organization to ensure successful execution of communication plans.
- Coordinated translation of documents into multiple languages.
Digital Media Buying
Group M Africa
Nairobi
05.2021 - 09.2021
- Developed insightful media buying and communications strategies set towards a longer-term brand vision.
- Negotiated the best possible deals with media partners to get the best value for the client’s campaign.
- Provided customer training and orientation on advertising and reporting products.
- Managed the client’s budget effectively by planning appropriately and within the client’s budget and set timelines
- Enhanced tracking by selecting most relevant KPIs for monitoring and reporting.
- Built and managed relationships with clients.
Administrative Assistant
Children's Ministry at Good Shepherd AGC
Nairobi
10.2018 - 12.2020
- Assisted the Children’s pastor to manage all ministry programs & staff
- Contributed to the development of the annual ministry budget
- Planned for and oversaw the ministry events’ logistics.
- Developed ministry work plans in consultation with team-members
Outreach and Communications Coordinator
Eddah’s Hope Cancer Foundation
Nairobi
02.2017 - 07.2018
- Developed and maintained stakeholder engagement plans
- Designed & managed communication strategies & digital media campaigns
- Reported on social media analytics allowing for on-the-roll optimization.
- Created and maintained communications assets & contact databases
- Worked with and managed external consultants like graphic designers, web developers & photographers.
- Acted as media liaison to projects and events
- Represented the organization in partner meetings & media engagements
- Worked collaboratively with other departments to ensure the organization's goals are achieved
Administrative Assistant
Scarlet Digital Limited
Nairobi
07.2015 - 09.2015
- Maintained positive client relationships, resulting in client referrals.
- Coordinated and scheduled all company meetings, appointments & travel arrangements
- Develop and maintain a filing system & contact list
- Ordered office supplies, submit and reconcile expense reports
- Known as the “go-to person” for all departments including Accounting, and Management.
Business Development & Communications
Mercy Corps- Kibarua Now
Nairobi
09.2014 - 03.2015
- Increased the employer base by managing customer relations
- Created communication plans, process maps & digital media content
- Maintained communication with main stakeholders & senior management
- Tracked conversion rates on various communication channels
- Led and conducted an in-depth analysis of business performance versus business goals.
Marketing Executive
BO Investments Limited
Nairobi
01.2014 - 08.2014
- Liaised and networked with a range of stakeholders both internally and externally
- Sourced advertising opportunities and placing adverts in the press
- Managed the production of marketing materials
- Conducted market research & developed marketing strategies
Education
Bachelor of Arts - B.A. in Sociology and Communications
University of Nairobi
Nairobi, Kenya2013
A-Levels - High School Diploma
Pangani Girls High School
Nairobi, Kenya2009
Skills
- Communication skills
- Administrative skills
- Project management
- Social media management
- Event coordination
- Media relations
- Community outreach
- Digital communications
- Campaign management
- Digital marketing
References
References available upon request
Extra-Curricular Activities
Hosting Member | Committee Member at University of Nairobi, IDS, Nairobi
February 2016 — March 2016
Hosted the Chancellors Visiting Panel representing Post-graduates on Curriculum Whistle Blowing Policy Development - Modification of Data Collection Tool
Interests
| Business Conceptualization | Coloring | Crocheting | Acting | Volunteering |
Timeline
Communications Lead
AWJP
01.2024 - Current
Communications Assistant
AWJP
01.2023 - 12.2023
Digital Media Buying
Group M Africa
05.2021 - 09.2021
Administrative Assistant
Children's Ministry at Good Shepherd AGC
10.2018 - 12.2020
Outreach and Communications Coordinator
Eddah’s Hope Cancer Foundation
02.2017 - 07.2018
Administrative Assistant
Scarlet Digital Limited
07.2015 - 09.2015
Business Development & Communications
Mercy Corps- Kibarua Now
09.2014 - 03.2015
Marketing Executive
BO Investments Limited
01.2014 - 08.2014
Bachelor of Arts - B.A. in Sociology and Communications
University of Nairobi
A-Levels - High School Diploma
Pangani Girls High School
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