Lynette Mukami

• Increased web customer engagement by 50% through social media.
• Monitored online presence of Nation Media Group's brand to engage with users and strengthen customer relationships.
• Developed and managed content calendars for each platform to establish timely and relevant posts.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Collaborated with team members to develop creative campaigns for social media platforms.
• Designed and implemented social media strategies to align with business goals.
• Collected and analyzed data to improve strategies.
• Created and implemented impactful strategies to increase company brand awareness and engagement.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.

• In this role, I champion audience needs, tastes, and sentiment in the editorial process and ensure audience primacy in editorial decision-making
• I also used analytics and user feedback to drive newsroom reorientation to the audience, and coordinate headline testing, newsletters, social media, and events to drive engagement with all segments of news production.

• Responsibilities included daily content planning for the Nation.Africa website, overseeing the sub-editing news team and ensuring stories are edited in accordance with NMG’s Editorial Policy
• I also worked with the political desk to ensure breaking news stories were posted to the website in a timely manner.

• Responsibilities included editing corporate stories for the Business Daily newspaper and its digital platforms
• This involved planning each day’s corporate news agenda, editing and going to press on time
• The outcome has been strong, relevant corporate news content for the various platforms on a daily basis.

• Ensuring stories are edited in accordance with NMG’s Editorial Policy and that they’re uploaded to the respective websites in a timely manner
• This was done routinely, diligently and with a good eye for quality and accuracy
• I work with reporters and the in-house data scientists to regularly generate multimedia stories for the Business Daily website.
• Prepared, rewrote, and edited pieces to improve readability and impact.
• Communicated directly with writers to collaboratively assess work and guide editorial improvements.
• Checked reference sources to verify dates, facts and statistics.

• I was responsible for researching and writing insightful background papers and providing data on the key developments and big stories of the day in Africa
• I managed the multimedia section of the AfricaReview website, its social media pages, regularly updated and published respective African country data including GDP, population and regime changes as they happened
• On an annual basis, I compiled Nation Media Group’s Africa Presidents Index for publication in The EastAfrican newspaper and AfricaReview website.

• Wrote official communication documents between the Ministry of Foreign Affairs and International embassies such as Note Verbales and Forwarding Letters
• Wrote and updated country briefs for use by Ministry officials and for official record.
• Participated in on-the-job training, working closely with supervisors and coworkers and asking appropriate questions.
• Shadowed senior team members to learn all related jobs and tasks.
• Attended training courses to build understanding of processes, techniques, and industry.

• While I was still an undergraduate student, I worked at NETFUND - a State Corporation under the Ministry of Environment and Forestry
• I worked in Donor Relations and internal Database Management.
• Sorted and organized files, spreadsheets, and reports.
• Prepared project presentations and reports to assist senior staff.

Journalism. I made it to the dean’s list twice during my time at this university.