Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Hi, I’m

LYDIA NASIMIYU WAFULA

PUBLIC RELATIONS
NAIROBI
LYDIA NASIMIYU WAFULA

Summary

Enterprising Branch Manager successful in leading every facet of new and ongoing business operations. Strategic thinker and tactical decision-maker with passion for serving customers and exceeding expectations. Creative problem solver skilled at de-escalating situations and driving positive change.

Overview

12
years of professional experience
6
years of post-secondary education

Work History

AUTOMOBILE ASSOCIATION OF KENYA
NAIROBI

Branch Manager
07.2022 - Current

Job overview

  • Maintained friendly and professional customer interactions.
  • Enhanced branch production rates by handling staff conflicts, evaluations and coaching employees on company protocol.
  • Assessed employee performance and developed improvement plans.
  • Met deadlines by proactively managing individual and team tasks and streamlining processes.
  • Generated financial and operational reports to assist management with business strategy.
  • Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
  • Resolved various issues impacting sales management and business operations.

AUTOMOBILE ASSOCIATION OF KENYA
NAIROBI

Business Development Executive
04.2012 - 03.2014

Job overview

  • Collaborated with sales and marketing departments to support client acquisition.
  • Negotiated client contracts and agreements to cultivate profitable business transactions.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Contributed to industry events and trade shows to showcase products and gather industry intelligence.
  • Established and maintained highly effective relationships with clients and industry partners to drive growth.
  • Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Implemented innovative business development strategies to increase customer base and expand market share.
  • Built diverse and consistent sales portfolio.

STORY MOJA PUBLISHERS
NAIROBI

Sales and Marketing Representative
01.2012 - 04.2012

Job overview

  • Followed through with leads to close sales over phone, in office and during external consumer engagements.
  • Participated in skills development initiatives to promote team competence and success.
  • Identified and developed key operations and influencer relationships within targeted districts.
  • Monitored personal sales activities to maintain compliance with internal policies and applicable government regulations.
  • Examined needs, wants and spending patterns of target audience.
  • Implemented marketing strategies to generate leads and increase sales revenue.
  • Monitored and reported on sales performance metrics to inform decision making.
  • Created and maintained customer databases to facilitate customer segmentation.
  • Collaborated with sales and marketing teams to coordinate promotional activities.
  • Researched competitor marketing trends and prices using data analysis.
  • Executed digital campaigns to improve brand awareness and online presence.

Education

UNIVERSITY OF NAIROBI

Bachelor’s Degree from DEVELOPMENT COMMUNICATION AND PUBLIC RELATIONS
05.2009 - 05.2012

University Overview

Awarded Second Class upper Division.

MOI FORCES ACADEMY MOMBASA
MOMBASA

Kenya Certificate of Secondary Education
01.2004 - 04.2007

University Overview

BUNGOMA MUSLIM PRIMARY SCHOOL
BUNGOMA

Kenya Certificate of Primary Education

University Overview

Skills

Technical Skillsundefined

Accomplishments

Accomplishments
  • Implemented new quality assurance procedures to maximize customer satisfaction and loyalty having being ISO Accredited Internal Auditor.
  • Grew new accounts by 80% in only six Months.
  • Repeatedly received recognition from superiors for excellence in service.
  • Supervised team of 5 staff members.

Interests

I have high interests in Social and Networking events

Timeline

Branch Manager
AUTOMOBILE ASSOCIATION OF KENYA
07.2022 - Current
Business Development Executive
AUTOMOBILE ASSOCIATION OF KENYA
04.2012 - 03.2014
Sales and Marketing Representative
STORY MOJA PUBLISHERS
01.2012 - 04.2012
UNIVERSITY OF NAIROBI
Bachelor’s Degree from DEVELOPMENT COMMUNICATION AND PUBLIC RELATIONS
05.2009 - 05.2012
MOI FORCES ACADEMY MOMBASA
Kenya Certificate of Secondary Education
01.2004 - 04.2007
BUNGOMA MUSLIM PRIMARY SCHOOL
Kenya Certificate of Primary Education

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LYDIA NASIMIYU WAFULAPUBLIC RELATIONS