Summary
Overview
Work History
Education
Skills
Affiliations
Authorprofiles
References
Additional Qualifications
Timeline
Hi, I’m

Lydia Kariuki

Nairobi,30
Lydia Kariuki

Summary

Experienced content marketer and medical writer with over seven years of expertise in healthcare, cannabis, and laboratory informatics content. Equipped with a strong educational background in nursing and advanced medical writing, complemented by hands-on experience in digital content strategy, social media management, and CRM tools. Proven track record in producing high-impact, SEO-driven content for scientific audiences, supported by practical experience at Mace Media, CloudLIMS, Garner Bio, and currently T2Tech. Known for effectively managing content across digital channels to build brand visibility and engagement.

Overview

5
years of professional experience

Work History

CloudLIMS

Content Writer (Part-Time)
03.2022 - Ongoing

Job overview

  • Company Overview: Remote
  • Developed high-quality content for CloudLIMS’s LIMS solutions, including blogs, landing pages, abstracts, and lead magnets that increased the company’s online visibility
  • Conducted research and offered suggestions on blog topics
  • Collaborated closely with the marketing manager to ensure the accuracy and technical integrity of content, contributing to the brand’s reputation as a trusted informatics provider

T2Tech

Content Marketer
05.2024 - Current

Job overview

  • Spearhead content marketing initiatives for a medical equipment company, developing SEO-optimized content to enhance brand reach and customer acquisition
  • Manage social media presence to increase audience engagement, leveraging content across platforms to support the company’s positioning in the healthcare market
  • Utilize CRM tools Pipedrive and Odoo to streamline marketing workflows, track campaign performance, and foster lead generation
  • Spearhead targeted email marketing

Garner Bio

Content Manager (Part-Time)
11.2023 - 07.2024

Job overview

  • Company Overview: Remote
  • Managed content strategy and operations for a biological specimen provider, emphasizing content that accurately represented biorepository services and industry applications
  • Coordinated across teams to ensure content reflected technical accuracy and complied with industry regulations
  • Remote

My Cannabis

Journalist and Press Relations Officer
10.2021 - 04.2024

Job overview

  • Provided compelling coverage for both anticipated and breaking news in the cannabis space under strict deadlines
  • Conducted and published 100+ in-depth interviews with KOLs in the cannabis space
  • Managed the email list

Mace Media Magazines

01.2020 - 03.2023

Job overview

  • Company Overview: CBD H&W, T&T, and EM
  • Worked with the reporting team to develop stories on a weekly basis and in a 24/7 environment
  • Pitched story ideas for trending topics and created news series where applicable
  • Maintained very high quality of outgoing news in digital format
  • CBD H&W, T&T, and EM

Education

London School of Journalism

Diploma in Online Journalism

University Overview

James Lind University

Advanced Diploma from Medical Writing
01.2024

University Overview

BSC from Nursing
01.2008

University Overview

Skills

  • Social media management
  • Canva
  • CRM systems
  • Email marketing
  • Content Management
  • Publishing tools
  • PowerPoint
  • Content Creation & Strategy
  • Technical Writing & Research
  • Digital Marketing
  • Project Management

Affiliations

Affiliations
American Medical Writers Association, Member

Authorprofiles

Authorprofiles
https://cbdhealthandwellness.net/author/lydiakariuki/, https://extractionmagazine.com/author/lydiakariuki/, https://terpenesandtesting.com/author/lydiakariuki/, https://www.mycannabis.com/

References

References
  • Juhi Siyal, Asst Manager Pwc India (Former HR CloudLIMS), juhigandhisiyal@gmail.com, https://www.linkedin.com/in/juhigandhi/?originalSubdomain=in
  • Loren DeVito, Scientific Director at Sticky Inc. (Former editor at Mace Media Magazines), lorendevito@gmail.com, https://www.linkedin.com/in/loren-devito-phd-18969547/
  • Jason Lupoi, Lab Director, Editor at Thar Process (Former editor at Mace Media Magazines), jason@terpenesandtesting.com, https://www.linkedin.com/in/jason-s-lupoi-ph-d-03018936/

Additional Qualifications

Additional Qualifications
Digital Marketing Tools: Social media management, Canva, CRM systems (Pipedrive, Odoo), email marketing., Content Management: Experienced with content management platforms, SEO strategies, and publishing tools to optimize digital content., Software Proficiency: Google Docs, Microsoft Office Suite, Google Slides, PowerPoint., Content Creation & Strategy: Expert in producing compelling content for healthcare and scientific industries, effectively optimized for SEO., Technical Writing & Research: Ability to distill complex topics into accessible, engaging content tailored to scientific audiences., Digital Marketing: Skilled in social media management, email marketing, and CRM tools to drive engagement and lead generation., Project Management: Detail-oriented, with strong organizational and multitasking abilities, managing multiple projects in fast-paced settings.

Timeline

Content Marketer
T2Tech
05.2024 - Current
Content Manager (Part-Time)
Garner Bio
11.2023 - 07.2024
Content Writer (Part-Time)
CloudLIMS
03.2022 - Ongoing
Journalist and Press Relations Officer
My Cannabis
10.2021 - 04.2024
Mace Media Magazines
01.2020 - 03.2023
James Lind University
Advanced Diploma from Medical Writing
BSC from Nursing
London School of Journalism
Diploma in Online Journalism

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