Lucy Bitutu

A seasoned communication professional with over 16 years of experience in journalism, Hansard, and public communication. Throughout my career, I have been instrumental in developing key communication strategies, optimizing digital media, handling crisis communication, and building strong relationships with the media and key stakeholders to enhance a positive organizational image.

My expertise lies in effectively bridging the gap between complex ideas and public understanding, ensuring that organizational messages are clear, compelling, and aligned to broader strategic goals.

• Oversaw implementation of strategic communication plans in line with the Assembly Vision.
• Established an extensive media relationship with journalists, media outlets and social media influencers
• Handled various crises through provision of timely and accurate information to minimize the damage
• Spearheaded various stakeholder engagement and public participation forums
• Authored a diverse range of publications, creating a cohesive brand voice and story across all media.
• Coordinated with cross-functional teams to consolidate messaging across channels, enhancing audience comprehension
• Ensured that the Assembly brand was consistently represented across all platforms
• Organized high-level events that were graced by the President, Cabinet Secretaries, and Ambassadors, among others
• Established the Assembly, “Nyota ya Nyeri,” Newsletter
• Steered seamless assembly functioning during COVID-19 through the adoption of teleconferencing
• Led various public information and outreach campaigns to connect with target audiences

• Public Relations Society of Kenya
• Media Council of Kenya

• Strategic Leadership Development Program-Kenya School of Government, Embu, Kenya
• Senior Management Course-Kenya School of Government, Embu, Kenya
• Public Service Innovations-Eastern and Southern African Management Institute, Arusha, Tanzania
• Advanced Parliamentary Theory & Practice-Eastern and Southern African Management Institute, Arusha, Tanzania,
• Corporate Governance-Udemy, Inc., San Francisco, United States

• Dr. Francis Kariuki-Deputy Clerk, County Assembly of Nyeri, Mobile No. 0722444102
• Hon. John Kaguchia-Former Chairperson, County Assembly of Nyeri Service Board, Mobile No. 0721470309
• Mr. Joseph Kimiti-Director Finance & Accounts, County Assembly of Nyeri, Mobile No. 0724260062