Lisa Muthoni
Digital Marketing
Nairobi,Nairobi
Summary
- Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
- Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
- Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
- To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
1
1
year of professional experience
Work History
Digital Campaigns Associate
Change.Org
Nairobi
01.2023 - 10.2023
- Find great petitions, both organically created and by reaching out to communities working on social issues who may be unaware of the potential of using Change.org.
- Track compelling issues and news stories to identify good opportunities for impactful petitions and find individual heroes to lead these petitions;
- Guide petition creators on how to run great social change campaigns using Change.org, support the Senior Campaigner to come up with powerful tactics and help to secure meetings with decision makers to take campaigns to victory.
- Identify compelling petitions started on Change.org Kenya, and support petition starters to optimize their petition text, implement smart tactics, amplify these petitions to reach millions of potential supporters and keep the pressure up until victory.
- Support the drafting of public communication including email, social media content and press outreach materials to engage users in signing petitions that may interest them and taking further action in support of petitions they have already signed.
- Support people who start petitions on Change.org to make progress on and win their campaigns.
- Reach out to communities working on social issues who may be unaware of the potential of using Change.org.
- Draft content for users and social media and press, or support drafting (you will get training on how to do this).
- Observe and learn how our media and communications work to support petition organizers and drive campaigns forward.
Social Media Content Intern
Change.org
Nairobi
07.2022 - 12.2022
- Create both graphics and video for social media and know how to make an impact with young audiences. You'll need to live and breathe social media so knowing your memes and online references is just as important as knowing your way around Canva, Filmora and other editing and creation tools for social media.
- Suggest new & innovative ideas about what a petition starter can do to elevate their petition, while also providing advice and tools to empower them.
- Create video content that will largely be used in ultra-short-form mediums like TikTok and Instagram Reels.
- Regularly monitor, research and report on trending topics in the social space, better equipping the team to respond quickly to timely events.
- Working with campaign teams on petitions created by our users, helping and supporting them to achieve the victory Working in social media also means constantly treading a fine line between informing and entertaining. You'll be able to recognise when to do both, while always maintaining high editorial standards.
Education
Bachelor of Arts - Communications
Daystar University
Nairobi, Kenya11.2023
Bachelor of Arts - Marketing
Daystar University
Nairobi, Kenya11.2023
Skills
- Communication
- Social Media Content Creation
- Social Media Marketing
- Social Media Analytics
- Social Media Strategy
- Analytical skills
- Media Trends
- Oral communication
- Strategic Communications
- Digital Marketing
- Research Skills
- Administering Social Media Accounts
- Brand Strategy
- Social Media Tools
- Graphic Design
- Online Media Campaigns
Timeline
Digital Campaigns Associate
Change.Org
01.2023 - 10.2023
Social Media Content Intern
Change.org
07.2022 - 12.2022
Bachelor of Arts - Communications
Daystar University
Bachelor of Arts - Marketing
Daystar University
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