Linet Mbugua
Membership And Relationship Manager
Nairobi
Summary
Innovative Relationship Manager focused on developing strategic business opportunities by delivering exemplary service to each client's individual needs. Respected professional with exceptional knowledge regarding strategic planning and management. Offering dynamic collaboration and decision making skills.
Overview
10
10
years of professional experience
Work History
Business Development Manager
Institute Of Customer Experience Kenya
Nairobi
06.2023 - Current
- My primary focus is to drive strategic partnerships and membership growth for ICX Kenya
- Drawing on my in-depth knowledge of the CX landscape, I collaborate with our exceptional team to design innovative membership offerings that cater to the unique needs of CX professionals in Kenya
- By staying at the forefront of CX trends and best practices, I identify new opportunities to expand ICX Kenya's reach and influence
- Leveraging my strong network of industry contacts, I forge powerful relationships with businesses, thought leaders, and organizations, fostering a thriving community of CX enthusiasts
- At ICX Kenya, we believe in fostering a collaborative and supportive environment, where CX professionals can exchange ideas, learn from each other, and grow both personally and professionally
- I am committed to cultivating an inclusive space that encourages diverse perspectives and empowers our members to drive exceptional customer experiences across various industries.
Brand and Strategy Lead
Eenovators Limited
Nairobi
10.2021 - 05.2023
- Coordinated the development and execution of a brand growth strategy for Eenovators and its 4 subsidiary companies.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Developed the strategic communication plan and oversaw execution of all communication activities including social media management, campaigns, events, marketing materials.
- Continually maintained and improved company's reputation and positive image in markets served.
- Devised content strategy to effectively engage target audiences.
- Improved website visibility through development and implementation of SEO strategies.
- Conducted research on the energy industry and develop reports based on insights to guide business development and to develop industry education programs.
- Coordinated the delivery of the biggest energy event in East Africa- World Energy Day (WED) activities and sub-projects. Successfully organized the annual World Energy Day Conference 2021 and 2022.
- Guided new product development, packaging, launch and growth based on market intelligence and new industry trends.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Researched and initiated potential strategic partnerships. Sourced and onboarded 3 major funders of the company’s projects.
- Oversaw customer relation activities and increased the value for existing customers.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Conducted research on the Energy Services Company market in Kenya and launched a report that is used by funders looking to get into the space.
Brand Manager, Yego Biscuits
Zenko Kenya Limited
08.2020 - 09.2021
- Oversaw the successful 360 degrees launch of Yego Biscuits in November 2020.
- Achieved 50% increase in sales through brand promotion activities.
- Developed research and customer-based brand strategies that delivered on brand growth in line with the wider business strategy.
- Developed and implemented annual brand activation plans and channel plans with aligned category, brand, consumer and customer priorities and objectives.
- Created yearly brand budget and monitored brand cost and profitability and recommended areas for improvement.
- Analyzed sales and category data and developed internal and external insights to guide brand plans.
- Developed and executed of brand communication and advertising through impactful ATL & BTL media.
- Launched campaigns with a mix of brand marketing & trade marketing activities based on market intelligence and consumer insights.
- Gathered and analyzed competitor intelligence data and developed activities to counteract anticipated competitor plans
- Spearheaded new product & packaging development alongside other marketing elements for successful take-off & sustainability for 3 new SKUs.
- Researched on the brand positioning, pricing matrix and analyzed potential profitability of products for new and existing SKUs.
- Checked marketing copy and liaised with the design team to oversee design and production of POS, social media graphics, campaigns, exhibitions and road shows.
- Guided the production planning through forecasting based on sales targets, run rates and marketing strategies.
Strategy and Communication Consultant and Training Facilitator
LifeSkills Consulting
04.2014 - 07.2020
- Organized 5 successful conferences with over 200 attendees each, 5 workshops and forums with over 100 attendees each and 2 exhibitions.
- Trained over 1000 people in customer experience, business communication, culture change programmes and leadership in various organizations including Sanlam, Simba Corp, KRA, HELB among others.
- Developed and assisted in implementation of brand and corporate strategies for 10 companies in the SMES, Public Sector, Corporate and NGO sectors.
- Developed and implemented of effective culture change branding, marketing, public relations, corporate communications and customer service strategies and activities for clients.
- Deployed strategies to build internal customer service, brand awareness, transmit the organizations values, mission and direction and enhance engagement in internal brand ownership for clients.
- Lead creative production of design and content of branding and marketing materials for clients.
- Consistent deployment of the group strategy and branding standards by internal client teams.
- Managed clients’ website and social media pages.
- Sourcing, recruitment and onboarding of key resources and strategic partners.
- Developed and delivered training content in the following areas: culture change customer experience; communication; personal branding; time management and leadership skills.
Education
Masters in Science - Marketing (Marketing
University of Nairobi (Continuing)
Bachelor of Science - Communication and Public Relations
Moi University
Certified Public Accountant (Section 3 - undefined
Rware College of Accounts
Kenya Certificate of Secondary Education (KCSE - undefined
Moi Girls High School
Skills
Strategic planning
undefinedTimeline
Business Development Manager
Institute Of Customer Experience Kenya
06.2023 - Current
Brand and Strategy Lead
Eenovators Limited
10.2021 - 05.2023
Brand Manager, Yego Biscuits
Zenko Kenya Limited
08.2020 - 09.2021
Strategy and Communication Consultant and Training Facilitator
LifeSkills Consulting
04.2014 - 07.2020
Masters in Science - Marketing (Marketing
University of Nairobi (Continuing)
Bachelor of Science - Communication and Public Relations
Moi University
Certified Public Accountant (Section 3 - undefined
Rware College of Accounts
Kenya Certificate of Secondary Education (KCSE - undefined
Moi Girls High School
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