Linda Amboye
Marketing
Nairobi
Summary
Strategic brand management professional with talent for leveraging industry and market trend knowledge to create innovative development plans. Proven history of building key partnerships and rapport with customers. Excels in problem-solving and account support to enable strong results in brand strategy and communication.
Innovative brand management experienced in converting sales leads and managing multiple accounts. Highly skilled in forecasting, project management and strategic planning with exceptional communication abilities. Thorough in monitoring trends and capitalizing on emerging opportunities.
Results-driven brand management offering over 8 years of success in marketing and brand communication . Drives competitive growth for branded products, with strong knowledge of industry trends, market conditions and customer buying habits.
Gifted brand manager with solid record of accomplishment in brand communication, strategies and key projects . Experienced in managing all stages of campaigns, deepening partnerships and boosting sales with creative and proactive approaches. Expertise includes brand communication, plan optimization and content development.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Reliable employee seeking an opportunity in your organization offering excellent communication and good judgment.
Overview
14
14
years of professional experience
8
8
years of post-secondary education
Work History
Assistant Brand Manager-
KCB-KENYA
Nairobi
10.2018 - Current
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Cooperated and worked closely with business team to develop marketing strategies to boost brand awareness.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Developed innovative marketing campaigns based on key objectives.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Compiled product and customer data to generate informed profit projections.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Prepared and administered annual budget of Kes 40m.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Developed insights on marketing campaigns to assess performance against goals.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Created printed marketing materials designed to drive campaigns.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Lead the client/agency relationship and challenge the agency to ensure best possible output on the brand/s by ensuring the attainment of innovative media plans, creative material, and public relations strategies which exhibit clear understanding of brand values, consumer motivation and competitive context.
- Met deadlines, exceeding expectations and effectively rolling out bancassurance, corporate, islamic and investment banking campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Growth of KCB Insurance business by doubling the penetration rate and increasing business revenue.
- Growth of Asset Based Finance Book by 133% through aggressive marketing campaigns.
- Launch of KCB Sahl Bank webpage delivering 233% growth in customer numbers and 165% growth in customer deposits.
- Top-of-mind awareness for the KCB Corporate Brand through engagement platforms like Venture Magazine, and PowerTalk series delivering over 120% increase in customer deposits.
Marketing Manager
KCB Burundi
Bujumbura
06.2018 - 09.2018
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
Assistant Brand Manager
KCB
Nairobi
06.2014 - 05.2018
- Develop and implement communication strategies to drive awareness and promote uptake of KCB Mobile banking services by understanding the media landscape and consumption of target market
- Project management - Coordinate internal and external partner initiatives in the execution of KCB Mobile banking new product launches and activations within set timelines.
- Monitor brand performance and implement appropriate plan changes through the year.
- Budget management – Develop budget and track all budgets items under KCB mobile banking.
- Market Intelligence – Utilize research reports such as Brand Tracker, Usage and Attitude surveys and product specific surveys to inform and develop marketing plans.
- Develop briefs for campaigns and promotional projects in line with the business and brand objectives. Liaise with agencies to ensure the appropriate adaptation of marketing and communication strategy to the market.
- Sales team linkage - Work closely with regional sales teams and branches to ensure sales support at marketing activations and events as well as provide sales teams with any required support during sales driven activities.
- Critically observe consumers and drive Top of Mind awareness for KCB mobile banking through direct communication through E-shots and SMS .
- Responsible for product development and launch of the biggest product in KCB by customer numbers-KCB M-PESA.
- Development of enhanced services on KCB mobile banking platform i.e roll out of the KCB App- the no. 1 banking App in Kenya.
- Increased usage of KCB mobile banking services which account for over 40% of KCB bank transactions.
Ag. Assistant Manager-Digital Financial Services
KCB
Nairobi
08.2013 - 06.2014
- Carried out day-to-day duties accurately and efficiently.
- Collaborated with team members to achieve target results.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Used coordination and planning skills to achieve results according to schedule.
- Resolved problems, improved operations and provided exceptional service.
- Improved operations through consistent hard work and dedication.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Developed and maintained courteous and effective working relationships.
- Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Field Services Officer
KCB
Nairobi
01.2013 - 07.2013
- Quality Customer Service: Building a high performing and motivated team, through training, coaching and mentoring. Enhance the current Front Line Associate reward scheme and embed a performance culture.
- Management of the various relationships to ensures that Western Union, MoneyGram , RIA are operating smoothly and where applicable liaise with IT, Risk, Finance, Treasury, Western Union International, MoneyGram, RIA.
- Pursue business growth development opportunities to market money transfer services to sub-agents who carryout services on behalf of KCB.
- Organizing training of branches to be effective in serving customers, implementing work schedules. All those trained must carry out mystery shopping in both KCB and competitor outlets.
- Coordinating marketing activities in conjunction with Marketing Division, Western Union, MoneyGram.
- Development of new product lines and new revenue streams.
Diaspora and Affluent Banking Officer
KCB
Nairobi
01.2012 - 12.2012
- Structured and designed KCB group policies that currently guide diaspora service operations across the KCB subsidiaries to deliver consistent and seamless customer experiences across all branches in the Group.
- Management of customer care operations including account opening, queue management, customer updates, stop payments, cheque book/ATM ordering and issuing among others.
- Management of customer inquiries and feedback, ensuring timely and satisfactory complaints resolution.
- Review and analyze market trends/ surveys and develop business strategies and plans to grow the High net-worth business proposition market share.
- Develop and champion initiatives/programs that will promote sales, enhance customer relationship management & loyalty and drive a high-performance team to deliver the set targets.
- Analyze market intelligence across global markets and champion development of innovative products.
- Undertake existing customer profiling and up sale drive to increase value per customer.
- Developed and maintained courteous and effective working relationships.
- Maintained energy and enthusiasm in fast-paced environment.
- Prepared variety of different written communications, reports and documents.
- Proved successful working within tight deadlines and fast-paced atmosphere.
Sales Stimulation and Channel Migration Project
KCB
Nairobi
03.2011 - 12.2011
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Carried out day-to-day duties accurately and efficiently.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Improved operations through consistent hard work and dedication.
- Resolved problems, improved operations and provided exceptional service.
- Used coordination and planning skills to achieve results according to schedule.
- Worked with customers to understand needs and provide excellent service.
- Increased customer satisfaction by resolving issues.
- Train and coach KCB staff on new initiative so as to develop a high performing and passionate team in all KCB branches.
- Provide senior management with appropriate reports on monthly basis on proposition growth progress and manage performance gaps for corrective action and support.
- Development of product training programs (weekly product briefings) calendar and trained all branches.
- Designed new relationship and sales tactical packs/materials, program and seasonal campaigns to drive uptake of initiatives.
Accounts and Reconciliation Officer
KCB
Nairobi
01.2009 - 02.2011
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Used coordination and planning skills to achieve results according to schedule.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Reconcile MTS suspense accounts-WU, MG, Safaricom Airtime, Marketing for WU, and M-PESA.
- Prepare monthly returns for Western Union, MoneyGram for submission to Finance Department.
- Attend to all Branch enquiries relating to reconciliation.
Sales Merchandiser
Samsung
Nairobi
05.2007 - 11.2007
- Inspected merchandise for quality and arranged proper display location on floor.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Established strong vendor relationships to maintain and support business.
Education
MBA - Finance
United States International University
Nairobi, Kenya 05.2010 - 12.2013
Bachelor of Science - Marketing
United States International University
Nairobi, Kenya 09.2004 - 08.2008
Certification - Language
Goethe Institut of German
Nairobi, Kenya 08.2006 - 08.2006
Certificate - Language
Alliance Francaise
Nairobi, Kenya 01.2004 - 08.2004
Skills
Brand Identity Management
undefinedTimeline
Assistant Brand Manager-
KCB-KENYA
10.2018 - Current
Marketing Manager
KCB Burundi
06.2018 - 09.2018
Assistant Brand Manager
KCB
06.2014 - 05.2018
Ag. Assistant Manager-Digital Financial Services
KCB
08.2013 - 06.2014
Field Services Officer
KCB
01.2013 - 07.2013
Diaspora and Affluent Banking Officer
KCB
01.2012 - 12.2012
Sales Stimulation and Channel Migration Project
KCB
03.2011 - 12.2011
MBA - Finance
United States International University
05.2010 - 12.2013
Accounts and Reconciliation Officer
KCB
01.2009 - 02.2011
Sales Merchandiser
Samsung
05.2007 - 11.2007
Certification - Language
Goethe Institut of German
08.2006 - 08.2006
Bachelor of Science - Marketing
United States International University
09.2004 - 08.2008
Certificate - Language
Alliance Francaise
01.2004 - 08.2004
Similar Profiles
EMMANUEL EDWARD WANJALAEMMANUEL EDWARD WANJALA
Manager, Card Transaction Monitoring at KCB Bank KenyaManager, Card Transaction Monitoring at KCB Bank Kenya
JANE MUSUNZAJANE MUSUNZA
Universal Banker at KCB Bank Kenya LTDUniversal Banker at KCB Bank Kenya LTD
MARY DAWOMARY DAWO
Recovery Officer at KCB Bank-KenyaRecovery Officer at KCB Bank-Kenya
Dr. Charlotte PaheDr. Charlotte Pahe
Director of Programs at Population Services KenyaDirector of Programs at Population Services Kenya
Grace NgigiGrace Ngigi
Process Engineer at Tetra PakProcess Engineer at Tetra Pak