Lillian Kanini Elijah

• Collaborated with marketing team to create promotional materials for products and services.
• Analyzed market trends to identify potential sales opportunities.
• Researched competitors' products, prices, and sales techniques.
• Developed and maintained relationships with key clients to ensure repeat business.
• Answered inquiries from prospective customers regarding features of products and services offered.
• Coordinated with logistics teams to ensure timely delivery of products to customers.
• Reviewed monthly performance against targets set by management team.
• Conducted market research to identify selling possibilities and evaluate customer needs.
• Negotiated deals and handled complaints or objections.
• Identified areas of improvement in existing processes and implemented solutions accordingly.
• Created detailed reports on daily, weekly, and monthly sales activity.
• Reset store displays for special events and seasonal merchandise changes.
• Identified opportunities for cross-selling additional products and services.
• Maintained accurate records of all sales and prospecting activities.
• Managed inventory levels by ordering sufficient stock for each account.
• Performed regular follow-ups with prospects to close deals in a timely manner.
• Organized client visits, presentations, product demonstrations and trade shows.
• Developed key customer relationships to increase sales.
• Reduced process lags by training employees on best practices and protocols.
• Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
• Recruited, hired and trained new hires to optimize profitability.
• Recognized security risks to properly handle situations.
• Prepared and delivered appropriate presentations on products and services.
• Generated new sales leads through cold calling and networking activities.
• Negotiated pricing contracts with customers to maximize profits.
• Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
• Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
• Completed day-to-day duties accurately and efficiently.
• Discussed ideas and strategies to improve operational efficiency, adding value and aiding business performance for continuous improvement.
• Implemented pricing strategies that would maximize profits from sales within the Modern Trade Segment.
• Negotiated terms of agreements with key customers in the modern trade space.
• Created, maintained, and analyzed reports related to sales performance of modern trade accounts.
• Monitored orders placed by customers in the modern trade segment and ensured timely delivery of goods.
• Performed regular competitor analysis to identify threats and opportunities within Modern Trade Segment.
• Investigated financial resources and creditworthiness.
• Applied strict company and regulatory standards when producing contracts and documentation.
• Collaborated with internal teams such as marketing, finance, sales. to develop strategies for increasing sales within the modern trade segment.
• Assisted with product launches into new markets in the modern trade segment.
• Collaborated closely with team members to achieve project objectives and meet deadlines.

Modern Trade Accounts included: Quick Mart, Clean Shelf, Muhindi Mweusi, Skymart, Waecon Mart, Fast Mart, Otto Mart, Mathai Supermarket.

• Maintained accurate records of all sales and prospecting activities.
• Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
• Prepared and delivered appropriate presentations on products and services.
• Developed key customer relationships to increase sales.
• Conducted market research to identify selling possibilities and evaluate customer needs.
• Researched competitors' products, prices, and sales techniques.
• Recognized security risks to properly handle situations.
• Coordinated with other departments to ensure timely delivery of orders.
• Created detailed reports on daily, weekly, and monthly sales activity.
• Developed and maintained relationships with key clients to ensure repeat business.
• Managed inventory levels by ordering sufficient stock for each account.
• Operated register, handled cash and processed credit card transactions.
• Generated new sales leads through cold calling and networking activities.

• Maintained accurate records of all sales and prospecting activities.
• Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
• Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
• Analyzed customer feedback to improve products and services.
• Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
• Identified areas of improvement in existing processes and implemented solutions accordingly.
• Developed and maintained relationships with new and existing clients to increase sales revenue.
• Organized client visits, presentations, product demonstrations and trade shows.
• Coordinated with logistics teams to ensure timely delivery of products to customers.
• Researched competitors' products, prices, and sales techniques.
• Developed and maintained relationships with existing clients to ensure customer satisfaction.

• Ensured compliance with company policies regarding safety, security, and customer service standards.
• Opened and closed cash registers by counting money, separating charge slips and balancing drawers.
• Reviewed customer feedback surveys to improve service quality.
• Described merchandise and explained use, operation and care.
• Utilized effective selling techniques to close deals quickly.
• Monitored competitor activities and updated management accordingly.