LEYLA W. KIRINGE
Nairobi
Summary
Dynamic digital marketing professional with a proven track record at PowerToFly, excelling in social media strategy and content development. Expert in SEO and Google Analytics, I have successfully increased user engagement by over 40% through innovative campaigns and cross-functional collaboration, delivering impactful results in fast-paced environments.
Overview
7
7
years of professional experience
1
1
Certification
Work History
SEO & SOCIAL CONTENT CONSULTANT
PowerToFly
01.2023 - Current
- Lead content development for social media and blog aligned with SEO strategy
- Conducted in-depth SEO audits to inform web and social content improvements
- Designed engaging social assets and advised on performance-driven content formats
- Collaborated across teams to ensure social copy, CTAs, and visuals aligned with campaigns
EVENTS SPECIALIST
PowerToFly
01.2022 - 01.2023
- Led planning and execution of branded events and live sessions, managing run-of-show, moderators, post-event reporting
- Provided real-time event coverage and live social engagement during virtual events
- Collaborated with global clients (Meta, Deloitte, Zendesk) ensuring smooth digital events and social amplification
- Reported on event performance and social media engagement post-event
DIGITAL MARKETING EXECUTIVE
ViuTravel / Royal Media Services
Nairobi
01.2021 - 01.2022
- Developed and executed SEO-driven social campaigns across Facebook, Instagram, and Twitter
- Designed social-first content including visuals, reels, and ad creatives
- Utilized Google Analytics to optimize content performance and audience engagement
- Managed multiple content calendars, increasing user interaction by over 40%
CONFERENCE COORDINATOR (CONSULTANT)
Global Alliance for Tax Justice
10.2021 - 12.2021
- Coordinated a 3-time-zone virtual conference on women and tax justice
- Created content for participant engagement, managed Zoom production, and live comms
- Drafted recap reports with qualitative and quantitative engagement metrics
PR & COMMS OFFICER (CONSULTANT)
Genesis Digital Agency
Nairobi
07.2020 - 10.2020
- Drafted and scheduled social media posts, monitored platform trends, and analyzed engagement
- Created and delivered social media plans and design briefs based on campaign goals
EVENTS COORDINATOR
Tax Justice Network Africa
Nairobi
08.2019 - 11.2019
- Delivered Pan-African conference with over 300 attendees, managing comms and logistics
- Coordinated live event content and liaised with vendors and partners
COMMUNICATION OFFICER
Africa Youth Trust
Nairobi
01.2018 - 01.2019
- Oversaw online presence and executed internal/external communications strategies
- Designed graphics, wrote blogs, social content, and created internal newsletters
Education
Bachelor of Arts - Communication – Public Relations & Organizational Communication
Daystar University
Nairobi, Kenya11-2019
Skills
- Social Media Strategy
- Content Planning
- Digital Campaign Management
- Content development
- Design
- Google Analytics
- Event planning
- Live Event Social Coverage
- SEO
- Web Content Optimization
- Cross-Functional Team Collaboration
- Canva
- Meta Business Suite
- Sprout
- Later
- WordPress
Certification
- Member, Public Relations Society of Kenya (MPRSK)
- Basic Counseling Skills (EAIPC)
- Monitoring, Evaluation and Learning (IASR)
Affiliations
- Currently free lancing as an Events Manager with an African Live Events & Ticketing Company based in Kenya
Timeline
SEO & SOCIAL CONTENT CONSULTANT
PowerToFly
01.2023 - Current
EVENTS SPECIALIST
PowerToFly
01.2022 - 01.2023
CONFERENCE COORDINATOR (CONSULTANT)
Global Alliance for Tax Justice
10.2021 - 12.2021
DIGITAL MARKETING EXECUTIVE
ViuTravel / Royal Media Services
01.2021 - 01.2022
PR & COMMS OFFICER (CONSULTANT)
Genesis Digital Agency
07.2020 - 10.2020
EVENTS COORDINATOR
Tax Justice Network Africa
08.2019 - 11.2019
COMMUNICATION OFFICER
Africa Youth Trust
01.2018 - 01.2019
Bachelor of Arts - Communication – Public Relations & Organizational Communication
Daystar University
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