Content Manager/ Marketing Assistant/Social Media Manager
Leonard Ouma
National Coordination Committee of epilepsy
Nairobi
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkConsultingVolunteerSeasonal WorkLocation Preference
RemoteHybridOpen to relocation:
Yes10
Years of experience
Summary
Online media enthusiast, Tech-savvy innovator with hands-on experience in emerging technologies and passion for continuous improvement. Skilled in identifying opportunities for technological enhancements and implementing effective solutions. Adept at leveraging new tools and methods to solve problems and enhance productivity. Excels in adapting to fast-paced environments and driving technological advancements.
Work History
Marketing and Communications Assistant
4 Years 11 Months- Developed and executed marketing campaigns across digital platforms to enhance brand visibility.
- Coordinated internal communications, ensuring alignment with marketing objectives and strategic goals.
- Analyzed market trends and competitor strategies to inform targeted marketing initiatives and improve outreach.
- Assisted in creating content for social media, newsletters, and press releases to engage target audiences.
- Managed event logistics, including venue selection and promotional materials, to maximize attendance and impact.
- Developed targeted email marketing campaigns for improved open rates and click-through rates.
- Managed company blog by researching, writing, and editing relevant articles that generated increased reader engagement.
- Implemented innovative content ideas that resonated with target audiences, leading to higher levels of engagement across multiple touchpoints.
- Conducted market research to identify emerging trends, informing future marketing strategies and tactics.
- Wrote 70+ blog posts & newsletters aligning with the brand tone and SEO best practices.
- Tracked digital perfomance using google analytics, scheduled and managed content on linkedln, instagram and X using buffer.
Social Media Manager
5 Years- Built 0.5-1% audience engagement metrics weekly by tracking social media performance and audience trends.
- Developed and implemented social media strategies to enhance brand visibility and engagement and the organization’s social media toolkit.
- Created accurate, engaging epilepsy awareness content tailored to audience needs and platform requirements.
- Used youth feedback and Movers’ meeting updates to shape digital communication activities and community-building initiatives.
- Expanded blogger and influencer outreach to increase awareness of epilepsy-related programs and community participation.
- Monitored reputational, safeguarding, and security risks while responding professionally to negative comments and sensitive public enquiries.
- Managed content calendars across platforms to ensure timely and relevant posts.
- Developed and implemented social media strategies to enhance brand visibility and engagement.
Digital Content Manager
3 Years 1 Month- Developed and executed comprehensive digital content strategies across multiple platforms.
- Developed and managed digital content strategy to enhance online engagement and awareness of epilepsy resources.
- Collaborated with cross-functional teams to create informative multimedia materials for educational campaigns.
- Optimized website content for SEO, improving organic search visibility and user engagement.
- Managed editorial calendar, ensuring timely delivery of high-quality content aligned with brand objectives.
- Approved, reviewed and edited content flowing to website.
- Managed content distribution to online channels and social media platforms.
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Analyzed website performance metrics to optimize user experience and accessibility of epilepsy-related content.
Education
Bachelor of Arts - Psychology with Technology
Diploma - Project Management
Skills
Code debugging
Technical support
Organizational skills
Virtual reality content
Google analytics
WordPress proficiency
Online reputation management
Digital advertising
SEO best practices
Research
Blogging
Content curation
Influencer marketing
Multimedia production
Wordpress
Graphic design
Video editing
Administrative support
Advocacy campaign planning
Social media campaign management
Content strategy
Advocacy
Event coordination
Accomplishments
- Achieved 35% social media engagement by introducing SEMrush for the company to boost content visibility and search rankings.
- Collaborated with team of 5 young musicians in the development of "Tuko Sawa Campaign" for the advocacy of the youth with psychosocial disabilities.
- Achieved a succesful online crowdfunding campaign by introducing M-CHANGA, an online fundraising initiative to mobilize resources for entrepreneurship programs for the youth with disabilities.
Software
Wordpress, Canva, Capcut, Excel, Google workspace,Zoom, Mailchimp, Calendy, Social Media platforms, facebook, instagram, linkedln,Tiktok,Quora,Reddit,Discord, Microsoft office suite
Timeline
Digital Content Manager
National Coordination Committee of epilepsy
08.2023 - 09.2026
Social Media Manager
Youth On the Move
08.2021 - 08.2026
Marketing and Communications Assistant
Optiveil Enterprices.
01.2017 - 12.2021
Zetech University College
Diploma from Project Management
Zetech University
Bachelor of Arts from Psychology with Technology