Leah Waweru

As the Business and Marketing Consultant, I have worked with organizations and individuals in Customer Experience, Marketing, and Business Strategy.

• Brainstormed sales & marketing strategies based on the client's business goals, existing content, and chosen key performance indicators
• Worked with clients on their marketing strategies for clients, proactively serving needs, maintaining satisfaction, and consistently achieving profit goals
• Graphics design, layout and production, and content writing
• Developed display, business, and marketing collateral to support branding strategies
• Led small businesses to analyze and understand technology changes' operational impact and opportunities.

• Identified growth opportunities, designed and executed experiments, and scaled winning strategies.
• Developed and improved processes across operations, CX, and business development aligned to the overall growth strategy
• Identified low-cost, high-impact strategies to increase visibility and drive traffic.
• Utilized detailed market research, specific population demographics, and lifestyle data to identify product target markets.
• Developed and recommended product positioning, UX improvements, and pricing strategy to produce the highest possible long-term market share.
• Oversaw and guided brand marketing programs to optimize user product experience.
• Identified opportunities for growth by collaborating with sales, operations and product teams to achieve sales goals.
  Key Achievements:
  Grew users of drinking water from 0-+5000 unique customers in 6 months

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and activities.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Increased consumer retention by reactivating dormant consumers through retention campaigns
• Built fantastic motivated teams and provided mentorship and leadership to help my direct reports and peers grow their roles
• Managed branding campaigns and event marketing initiatives in print, video, web and social media
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement
• Negotiated advertising and commercial sponsorship contracts to save Apollo Ag money
  Key Achievement:
• Grew farmer customer base to 6x of previous year.
  Grew farmer customer base to 6x of previous year.

My role began by setting up and mapping out the marketing & customer acquisition strategies for Kenya working across teams in making sure product, price, place, and promotion were aligned.

• Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
• Oversaw the development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Global brand oversight of all aspects including press releases, industry-specific media articles
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral
• Incorporated product changes into smart marketing messages to drive stickiness, customer engagement and maximize profits
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  Key Achievements:
• Grew weekly active customers from 0 to customers to over 150,000.
• Successfully launched 3 verticals and 2 cities
• Effectively managed an annual marketing budget of $250,000

• Managed branding campaigns and event marketing initiatives in print, video, web, and social media
• Managed team of employees, overseeing hiring, training, and professional growth of employees.
• Directed and assessed marketing copy, graphics, and final designs for all campaigns
• Oversaw marketing and customer experience budgets to achieve financial goals
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Increased consumer retention by reactivating dormant consumers through creative retention campaigns
• Developed and implemented B2B marketing strategies and overall communication plans to acquire long-term B2B customers
• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns
• Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.

• Recruited, trained, and mentored junior financial and support staff to generate ideas, share knowledge, and grow business.
• Optimized customer support by establishing collaborative service environments through targeted operational initiatives
• Coached team members in customer service techniques, providing feedback and encouragement toward reaching sales goals
• Built strong relationships with customers through positive attitude and attentive response
• Promoted to Team Leader and obtained 100% of the target within the first month of employment.

• Educated clients on various financial matters and provided professional recommendations on investment opportunities, products, and services based on individual needs
• Assisted clients with preparing financial plans, conducting investment research, and completing trades and transactions to assess and meet financial goals.
• Managed large portfolios of high net worth clients through the provision of premium investment services and products as well as recruitment and training of new advisors
• Helped individuals and families build and execute wealth management strategies based on unique goals and objectives.
• Acknowledged as Best Performing Financial Planning Manager in 2007/2008, and promoted to Wealth Management Department to handle larger portfolios.