Lawrence Macharia Mwangi
Nairobi
Summary
Professional with background in sales management, ready to lead regional teams and drive revenue growth. Skilled in developing strategic sales plans, fostering strong client relationships, and optimizing performance metrics. Strong focus on collaborative teamwork and achieving tangible results, adaptable to changing market demands. Proven abilities in mentoring sales staff, analyzing market trends, and implementing innovative sales techniques.
Overview
9
9
years of professional experience
Work History
Regional Sales Supervisor
Menengai Oil & Refineries
12.2023 - Current
- Provided ongoing support for newly onboarded team members, ensuring a smooth transition into their roles.
- Managed a diverse team of sales professionals, providing regular coaching and guidance to optimize individual success.
- Cultivated a high-performing sales culture, recognizing top performers through incentive programs and rewards systems.
- Monitored market trends and competitor activity, adjusting sales strategies accordingly to maintain a competitive edge.
- Increased regional sales by implementing effective training programs for sales representatives.
- Enhanced customer satisfaction rates by monitoring feedback channels closely and implementing necessary improvements.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Managed team of 45 regional sales representatives and consistently achieved high sales targets.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
- Monitored daily sales performance and provided feedback to each team member.
- Coordinated with other departments to provide smooth execution of sales initiatives.
Area Sales Supervisor
Menengai Oil and Refineries Ltd
06.2022 - 11.2023
- Recruiting, hiring training, organizing and coordinating sales representatives' schedules
- Customer Care and Support
- Researching potential leads from business directories, web searches, or digital resources
- Tracking weekly, monthly and quarterly performance and sales metrics
- Resolved customer complaints promptly, maintaining high levels of satisfaction and fostering long-term relationships.
- Increased sales revenue by implementing effective strategies and building strong client relationships.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
Brand Ambassador
Bamburi Cement
12.2020 - 06.2021
- Registered 3000 masons and 300 hardware into the Bamburi Cement program leading to a monthly sale of over KES
- 5M
- Converted sites and hardware using competitive brands sales for Bamburi products
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
- Engaged, educated, and befriended customers to deliver amazing shopping experience.
- Maintained detailed records of promotional activities, results achieved, and areas for improvement to inform future campaigns.
Sales Supervisor
Kenafric Industries
02.2020 - 09.2020
- Supervised sales operation with a team of 15 Sales Representatives and Merchandizers in the Nairobi and Kiambu regions
- Implemented sales strategies reaching at least 200 shops and Chains of Supermarkets that stocked Kenafric candies and sweets
- Analyze field reports and prepare sales documents that enhanced decisions introducing 5 new sales routes
- Built strong team by recruiting and developing top sales talent.
- Expanded company customer base and cemented market presence by implementing strategic sales plans.
- Boosted sales performance by implementing effective team training and coaching strategies.
- Conducted quarterly reviews of each team member''s progress towards achieving established goals, providing constructive feedback as needed.
- Managed 15l-member sales team activities to consistently meet 20% of sales quotas.
Telesales Executive
Diamond Properties Merchant Ltd
09.2019 - 01.2020
- Created new clientele base by targeting established corporates, tradeshows, conferences groups, and individual clients, with a target of 5 clients per day on phone
- Engaging actively with the clientele and maintaining their portfolio documenting all transactions
- Generated and qualified leads through cold calling
- Reached at least 10 clients per day through cold calling
- Closed sales and meet monthly sales goals of KES 1.5M in accordance with the development plan
Lead Generator
Barclays Bank
08.2018 - 08.2019
- Creating and maintaining a portfolio of clientele, for loans and insurance attaining a target of at least 80 clients per month
- Facilitated the growth of the loan portfolio from KES.3M to KES
- 6M by monitoring branch renewals, cross-sales, and referrals
Delivery Sales Assistant
Razco Limited
09.2016 - 07.2018
- Loading, delivering, taking orders and ensuring products stocking in the market
- Recommending and implementing sales strategies for improvement based on market research and competitor analyses leading 10 new clients
Supermarket Attendant
Twigamatt Supermarket
12.2015 - 07.2016
- Customer engagement, items display, packaging of purchases and loading
- Cashier and counter management
Education
No Degree - Retail Management; Merchandising And Sales
Alison
Online01-2025
Diploma in Business Management -
Kenya Institute of Management
01.2019
Kenya Certificate of Secondary Education - K.C.S.E
Kahuho Secondary School
01.2015
Skills
- Sales training
- Sales reporting
- Territory management
- Competitor analysis
- Decision-making
- Customer support
- Team building
- Business development and planning
- Sales presentations
- Sales leadership
- Motivational and inspirational
Training And Development
- Certificate in Computer applications, Mount Kenya University, 01/01/14 - 01/01/15
- Certificate in Entrepreneurship Skills, Digital Opportunity Trust (DOT) Kenya, 01/01/15 - 01/01/16
- Kenya Youth Empowerment Project, 07/01/14 - 10/01/14
Summary Profile
I am an enthusiastic Direct sales and Marketing personnel with experience in Lead generation, Tele sales, Customer care, Marketing Communication and Merchandizing. I have Five years' experience of Sales and Marketing in Bancassurance, Construction, Land and Properties, Confectionaries, and FMCG.
Timeline
Regional Sales Supervisor
Menengai Oil & Refineries
12.2023 - Current
Area Sales Supervisor
Menengai Oil and Refineries Ltd
06.2022 - 11.2023
Brand Ambassador
Bamburi Cement
12.2020 - 06.2021
Sales Supervisor
Kenafric Industries
02.2020 - 09.2020
Telesales Executive
Diamond Properties Merchant Ltd
09.2019 - 01.2020
Lead Generator
Barclays Bank
08.2018 - 08.2019
Delivery Sales Assistant
Razco Limited
09.2016 - 07.2018
Supermarket Attendant
Twigamatt Supermarket
12.2015 - 07.2016
Kenya Certificate of Secondary Education - K.C.S.E
Kahuho Secondary School
No Degree - Retail Management; Merchandising And Sales
Alison
Diploma in Business Management -
Kenya Institute of Management
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