LAUGHTON MURAGE

• Advised senior leadership on monetization and revenue diversification strategies in the digital and out-of-home (DOOH) advertising spaces.
• Closed strategic partnerships with a diverse portfolio of accounts and client stakeholders expanding ad inventory footprint.
• Supported investor communications and go-to-market strategies for scaling operations across Nairobi.
• Executed client acquisition strategies across direct and agency channels, achieving 25% pipeline growth in 60 days.
• Designed media kits and negotiated media buying packages above the line ,digital ,Out of home and print mediums.
• Strengthened agency partnerships by co-developing integrated campaign proposals and performance KPIs.
• Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
• Implemented CRM system to track client interactions and feedback, leading to more customer engagement and accelerated growth.
• Improved sales team performance with targeted training programs focused on advanced sales techniques and product knowledge.

• Built and launched cohesive branding strategies for real estate and media ventures across East Africa. Increased revenue by 60%.
• Led digital transformation initiatives, improving online lead generation by 40%.
• Oversaw influencer marketing and content production operations to boost B2B engagement.
• Streamlined internal processes for improved efficiency and cost savings within the marketing department.
• Implemented performance tracking systems to monitor campaign effectiveness, making adjustments as necessary to optimize results.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Coordinated product launches, overseeing every aspect from concept development to post-launch analysis.

• Increased ad revenue over three years through targeted media planning and strategic partnerships.
• Expanded commercial client base by introducing sector-focused media solutions (Health, Fintech, Education, Real-estate and FMCG).
• Played a key role in launching regional programming and sponsorship models.
• Executed business plans to further strengthen and maximize territory sales and profits.
• Mentored junior staff members, helping them grow professionally and contribute more effectively to the team''s goals.
• Negotiated contracts with suppliers and vendors, securing favorable terms for the company while maintaining strong relationships.

• Managed a diverse portfolio agency and direct sales across high-growth sectors, increasing annual billing volumes significantly.
• Introduced client performance reports and post-campaign reviews to demonstrate ROI.
• Strengthened Agency relations and commercial pitches for new product lines.
• Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
• Established clear communication channels between clients and internal teams, ensuring seamless project execution.
• Developed, maintained and utilized diverse client base.
• Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

• Directed operations, bookings, and guest services, ensuring consistent 80%+ occupancy rates.
• Introduced SOPs and service standards that improved guest satisfaction and tripled return bookings.
• Reduced overhead costs by 25% through strategic vendor renegotiation's.
• Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
• Supervised operations staff and kept employees compliant with company policies and procedures.
• Developed and implemented strategies to maximize customer satisfaction.
• Developed and maintained relationships with external vendors and suppliers.
• Managed purchasing, sales, marketing and customer account operations efficiently.

B minus

• Drama Captain
• Scouts Club Member