Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Memberships
Referees
Timeline
Hi, I’m

Laughton Murage

Nyayo Stadium ,Nairobi
Laughton Murage

Summary

Innovative Marketing and Brand Manager with comprehensive experience creating and implementing marketing strategies. Possess strong leadership skills, adept at relationship building, market research, and team management. Have made significant impacts in previous roles by increasing brand visibility, fostering customer engagement, and driving revenue growth.

Distinctive Qualities :

  • Strategic Marketing Leadership: Expert in developing and executing end-to-end marketing strategies that align with organizational objectives and deliver measurable outcomes.
  • Digital Marketing Excellence: Proficient in SEO, PPC, Digital Media Marketing, content strategy, and analytics, ensuring optimized ROI across digital channels.
  • Brand Development & Management: Skilled in creating impactful brand strategies, positioning, and messaging to resonate with diverse audiences and build lasting connections.
  • Sales Enablement & Business Growth: Adept at aligning marketing efforts with sales goals, driving lead generation, and accelerating revenue growth.
  • Team Leadership & Collaboration: Experienced in managing cross-functional teams, leading high-impact projects, and fostering a culture of innovation and performance.

Overview

14
years of professional experience
1
Certification

Work History

Iconic Design and Build /Africa Aura Productions limited
Nairobi

Head of Brand Marketing
04.2024 - 12.2024

Job overview

  • Formulated compelling sales propositions and project briefs based on market insights to drive business growth
  • Established and promoted the company's brand identity, resulting in increased business opportunities
  • Expanded and nurtured the channel partner base, ensuring effective communication for successful sales outcomes

TV47 Kenya
Nairobi

Agency Business Manager
07.2020 - 01.2024

Job overview

  • Led ad operations, monetization, and account management functions at TV47 Kenya, focusing on margin enhancement and revenue growth
  • Directed operational budgeting and forecasting, determining and reporting operational KPIs to drive actionable intelligence for clients
  • Identified and prioritized strategic opportunities for new product development and market expansion

Royal Media Services Limited
Nairobi County

Account Manager -RYDE TV
01.2016 - 04.2020

Job overview

  • Optimized resources at Royal Media Services to enhance client experience and drive sales for Agency and Direct accounts
  • Provided internal and external training to equip team with necessary skills for success
  • Utilized electronic and digital opportunities to pursue market-led decision making processes
  • Leveraged research to drive sales and enrich arguments at client meetings

Oledume Serviced Apartments
Nairobi County

Operations Manager
06.2011 - 12.2015

Job overview

  • Supervised and monitored all operational duties from front to back office, ensuring quality and safety standards were met
  • Resolved daily issues promptly to enhance guest satisfaction and employee safety
  • Conducted regular facility checks, controlled costs, and managed inventory in compliance with hotel standards

Education

University Of Applied Sciences Utrecht
Netherlands

BBA from Business Administration
07-2010

University Overview

Nyandarua High School
Ol,kalou

Kenya Certificate of Secondary School
11-2005

University Overview

Nexford University
Washington DC

BBA from Business Analytics

University Overview

Skills

  • Marketing Analytics
  • Advertising Management
  • Media Planning
  • Influencer marketing
  • Client Experience Management
  • Brand Positioning
  • Social Media Management
  • Market Analysis
  • Lead Prospecting
  • Sales Strategy
  • Brand Strategy
  • Social Media Strategy
  • B2B/B2C Sales
  • Advertising Expertise
  • Event Management
  • Brand Ambassador Partnerships
  • Agency Management
  • Marketing Communications
  • Competitor Analysis

Certification

  • Reading Financial Statements
  • Generative AI: The Evolution of Thoughtful Online Search
  • Accounting Fundamentals
  • The Trade Desk Edge Academy
  • Certified: Executive Program
  • Professional Ethics

Accomplishments

Accomplishments
  • Delivered and monetized businesses through comprehensive digital transformation strategies.
  • Managed marketing budgets, ensuring cost efficiency and ROI optimization.
  • Spearheaded high-profile brand campaigns that resulted in significant market share growth and customer acquisition.

Memberships

Memberships

KNCCI Attic Chamber Member

Referees

Referees

Available Upon Request.

Timeline

Head of Brand Marketing
Iconic Design and Build /Africa Aura Productions limited
04.2024 - 12.2024
Agency Business Manager
TV47 Kenya
07.2020 - 01.2024
Account Manager -RYDE TV
Royal Media Services Limited
01.2016 - 04.2020
Operations Manager
Oledume Serviced Apartments
06.2011 - 12.2015
  • Reading Financial Statements
  • Generative AI: The Evolution of Thoughtful Online Search
  • Accounting Fundamentals
  • The Trade Desk Edge Academy
  • Certified: Executive Program
  • Professional Ethics
University Of Applied Sciences Utrecht
BBA from Business Administration
Nyandarua High School
Kenya Certificate of Secondary School
Nexford University
BBA from Business Analytics
Laughton Murage