Summary
Overview
Work History
Education
Skills
Certification
Languages
Accomplishments
Timeline
Lancer Ngala

Lancer Ngala

Email Marketing | Link Building | Logistics | Clearing & Forwarding | Food & Beverage
Nairobi

Summary

Hey there, I am a versatile and dynamic professional with experience in various fields.
At the intersection of link building, email marketing, logistics, food production and service, I bring a unique blend of experience and versatility to every project. I focus on refining email outreach strategies with a strong eye for detail and an analytical mindset, ensuring every campaign drives results.

With a passion for innovation and customer service, I’m dedicated to creating personalized, engaging experiences that resonate with clients and their audiences. I thrive in fast-paced environments, always looking for ways to improve and adapt.

Cheers! 😊

Overview

5
5
years of professional experience
3
3

Certifications

4
4
years of post-secondary education

Work History

Email Outreacher

The Links Guy
04.2024 - 12.2024
  • Successfully conducted over 200 email outreach campaigns for global clients, including Breezit, Lobster Anywhere, Poshmark, Acuity Training, and Bodyartforms.
  • Managed and responded to over 500+ email conversations monthly, ensuring prompt communication and fostering strong relationships with key stakeholders.
  • Wrote persuasive email copy using proven frameworks and data-driven insights, leading to a 20% increase in link placements compared to previous campaigns.
  • Developed and maintained detailed outreach schedules, ensuring all emails were prepared, reviewed, and sent ahead of client deadlines.
  • Delivered weekly progress updates and monthly performance reports to the strategy team, showcasing measurable successes and areas for optimization.
  • Regularly communicated with the strategy team, including the CEO, to align outreach campaigns with overall client goals and strategies.
  • Participated in virtual meetings and online discussions, sharing best practices and contributing to improvement in team-wide outreach efficiency.
  • Negotiated with and built rapport with key contacts, resulting in a higher success rate in acquiring premium back-links for clients.
  • Cultivated long-term relationships with key partners, creating opportunities for repeat collaborations and client retention.

Email & SMS Campaign & Flow Planner

Essence of Email
11.2022 - 09.2023
  • Spearheaded client relations as the primary point of contact, addressing inquiries and concerns with professionalism and expertise.
  • Conceptualized, planned, and executed a minimum of 15 email marketing campaigns monthly, consistently achieving delivery goals of over 200,000 email deliveries per month.
  • Drove campaign success by ensuring the seamless execution of campaigns, SMS strategies, and flows, resulting in remarkable open rates of up to 82%, click rates of up to 2%, and click-through rates of up to 1.8%.
  • Innovated marketing strategies through in-depth product and service research, collaborating closely with the design team to transform ideas into captivating campaigns.
  • Collaborated with diverse clients, including Fire Protection Online, Leisure Shop Direct, Fit Men Cook, and Microcom, managing campaigns with an average value of $51,173 and contributing to creative concepts for campaign and flow calendars.
  • Maintained weekly campaign theme reports for the client accounts, monitoring and tracking performance, while contributing to revenue growth.
  • Tailored campaigns for specific subscriber segments based on strategic insights, enabling personalized and targeted marketing.
  • Showcased technical prowess in utilizing various email marketing software and ESPs, including Asana, Klaviyo, Omnisend, Stripo, and more.
  • Performed dynamic product updates and made small design edits directly within Klaviyo, ensuring content was visually appealing and aligned with brand guidelines.

Operations Associate & Admin

Suekar Freight Limited
11.2020 - 06.2021
  • Meticulously performed data entry tasks and maintained a comprehensive filing system for consignment and client information, streamlining the tracking of clearing processes.
  • Proficiently managed critical clearance and shipment documents, such as bills of lading, release orders, airway bills, and commercial invoices, ensuring accurate and efficient document handling.
  • Collaborated closely with the Operations Manager to monitor and track shipments through the company's systems, prioritizing timely clearance to minimize storage charges.
  • Created, compiled, and efficiently dispatched necessary documents to various shipping lines for paperwork processing, like delivery orders.
  • Generated and promptly delivered provisions to clients facilitating prompt settlement of pending invoices, which contributed to improved cashflow management.
  • Prepared and maintained daily reports on al import and export shipments, proactively identifying and addressing potential issues to prevent shipment loss or delays.
  • Fostered strong client relationships by maintaining regular communication and providing timely updates on shipment statuses, addressing inquiries, resolving concerns, and ensuring a smooth shipping experience.
  • Played a pivotal role in freight forwarding activities, skillfully negotiating rates with carriers, facilitating the clearance process, and monitoring shipments to
    ensure on-time deliveries.
  • Supported the management of shipments, ensuring strict compliance with customs regulations.
  • Collaborated seamlessly with carriers, warehouse personnel, and team members to oversee the movement of goods and proactively manage potential delays.
  • Diligently prepared and submitted import/export documents, securing the necessary permits required for processing and clearance of paperwork, maintaining a high level of accuracy and compliance throughout.

Bartender

Olarro By Smith Hotel
01.2020 - 02.2020
  • Diligently tracked and managed stock activity, maintaining precise records that played a pivotal role in effective inventory management.
  • Demonstrated creativity in mixology by consistently crafting and presenting avant-garde cocktails. This creative approach not only delighted customers but also
    contributed to a unique and memorable bar experience, driving repeat business.
  • Spearheaded efficient restocking and replenishing of inventory and supplies, ensuring seamless bar operations.
  • Maintained a commitment to providing exceptional customer service by actively engaging with patrons, attentively taking orders, and delivering prompt and
    personalized service.
  • Played a vital role in supporting the hotel restaurant by efficiently dispensing beverages and facilitating smooth beverage service during meal times.

Food Service Personnel

The Smith Hotel
09.2019 - 01.2020
  • Developed, monitored, and generated detailed stock reports, including opening and closing stocks, and accurately predicted incoming beverage deliveries to ensure inventory accountability and prevent shortages.
  • Successfully planned, coordinated, and managed various events both on and off-site, ensuring precise execution, meeting customer preferences, and enhancing customer feedback.
  • Managed orders, providing exceptional hospitality to elite guests, and maintaining a clean and well-organized restaurant environment in alignment with the hotel's standards.
  • Consistently executed daily opening and closing duties following established side-work checklists and optimizing workflow efficiency.
  • Collaborated effectively with a team of four bartenders to deliver outstanding customer service and craft top-quality cocktails, especially during high-demand situations.
  • Assisted the procurement manager periodically with stock-taking and inventory accountability tasks, contributing to operational efficiency and accuracy.

Education

Bachelor - Procurement and Logistics

KCA University
01.2025 - 08.2026

Diploma - Procurement and Logistics

KCA University
12.2023
Graduated with Credit

Diploma - Catering and Hospitality Management

The Cooperative University of Kenya (CUK)
11.2019
Graduated with Credit

Skills

  • Marketing Automation
  • SMS Campaigns
  • Link Building
  • Negotiation & Relationship Building
  • Content & Copywriting
  • Problem Solving & Strategic Thinking
  • Operations & Project Management
  • Effective Organizational Skills
  • Import/ Export Operations
  • Procurement & Supply Chain Management
  • Food Production & Service
  • Event Hostessing & Coordination

Certification

  • Email Deliverability

Klaviyo Academy, September 2023

  • SMS Strategy

Klaviyo Academy, September 2023

  • Product Certificate

Klaviyo Academy, April 2023

  • Essential Modules in Mixology

Diageo Bar Academy, January 2020


Languages

English
Bilingual or Proficient (C2)
Swahili
Bilingual or Proficient (C2)
French
Elementary (A2)

Accomplishments

    Email & SMS Campaign & Flow Planner, Essence of Email, Houston, November 2022 - September 2023

  • In my fourth month at Essence of Email, I received an employee recognition from the Quality Assurance & Talent Acquisition Lead for my contributions to creating highly engaging campaigns. The recognition highlighted my ability to deliver impactful ideas and copy suggestions, with a specific mention of my work for Leisure Shop Direct:
  • "Shout out to Lancer Ngala, who has been doing a great job at briefing lately. Not only that, but she has been giving some awesome and very engaging copy suggestions. Leisure Shop Direct has had some great, good-quality campaigns, all thanks to her ideas!" - Ronny Rincón Amado

Timeline

KCA University - Bachelor, Procurement and Logistics
01.2025 - 08.2026
Email Outreacher - The Links Guy
04.2024 - 12.2024
Email & SMS Campaign & Flow Planner - Essence of Email
11.2022 - 09.2023
Operations Associate & Admin - Suekar Freight Limited
11.2020 - 06.2021
Bartender - Olarro By Smith Hotel
01.2020 - 02.2020
Food Service Personnel - The Smith Hotel
09.2019 - 01.2020
KCA University - Diploma, Procurement and Logistics
The Cooperative University of Kenya (CUK) - Diploma, Catering and Hospitality Management
Lancer NgalaEmail Marketing | Link Building | Logistics | Clearing & Forwarding | Food & Beverage