KIMBERLY ONONO
Marketing & Digital Communications Specialist
Nairobi
Summary
Strategic digital marketing professional with 4+ years of experience driving brand growth through content strategy, campaign leadership, and data-driven decision-making. Proven success increasing online engagement by 40%, optimizing paid campaigns and aligning marketing initiatives with overall business goals. Adept at leading cross-functional teams, managing budgets, and leveraging SEO, CRM, and analytics to deliver measurable results.
Overview
6
6
years of professional experience
2
2
Certifications
Work History
Marketing Assistant
Jacaranda Maternity Hospital
09.2023 - Current
- Led content optimization, ensuring accurate and engaging information for patients and clients.
- Develop and execute social media strategies, increasing social media precence following by 40% and brand reach by 65%
- Manage customer inquiries via Kommo CRM, enhancing response times and client satisfaction.
- Plan and schedule campaigns across multiple platforms, optimizing performance using analytics insights.
- Collaborate with creative, client engagement, and other departments as well as partner brands to align digital initiatives with broader marketing objectives and strengthen overall brand presence
- Managed and optimized campaign budgets to maximize return on investment (ROI).
Digital Marketing Manager
Mara Chui Resort
07.2022 - 07.2023
- Directed end-to-end digital marketing strategy and managed the marketing budget, achieving ROI on paid campaigns.
- Designed and optimized the resort’s social media precence for SEO, increasing organic traffic by 75%.
- Increased direct bookings by 20% through targeted social and email campaigns.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed blog and visual content strategies to boost brand visibility in the competitive travel market.
Communications Assistant / Social Media Manager
Buffer Custom
10.2021 - 11.2022
- Managed multi-platform campaigns, growing the follower base by 34% and engagement by 60%.
- Created compelling marketing copy, product descriptions, and promotional material.
- Designed visual content with Canva to support campaigns and maintain brand consistency.
- Monitored and reported on KPIs, refining campaigns to achieve higher performance.
- Handled routine inquiries from customers via email or phone calls promptly while demonstrating excellent customer service skills.
Public Health Intern
Westlands Health Centre
05.2020 - 08.2020
- Assisted in developing and implementing community outreach programs.
- Collected and analyzed health data to inform education and awareness initiatives.
- Delivered educational sessions to community workers, improving program effectiveness.
Sales Assistant
Bata Shoe Store
05.2019 - 07.2019
- Delivered excellent customer service while promoting sales initiatives.
- Supported product merchandising to maintain an appealing store environment.
- Handled customer concerns and escalated issues to management when required.
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
- Increased sales by building strong customer relationships and providing excellent service.
Education
Bachelor of Science - Environmental Health
Daystar University
Nairobi 04.2001 -
High School Certificate
Ogande Girls High School
Nyanza 04.2001 -
Skills
- Digital Strategy: Campaign Development, Social Media Strategy, Brand Awareness, Website SEO
- Analytics: Performance Tracking, ROI Optimization, Market Research, KPI Analysis
- Content & Engagement: Storytelling, Audience Engagement, Content Creation, Corporate Communications
- Tools: Kommo CRM, Google Analytics, Canva, Meta Business Suite, Social Media Scheduling Tools, RapidPro
- Leadership: Budget Management, Cross-Functional Collaboration, Strategic Planning
Certification
Digital Advertising and Marketing – Alison (2023)
Affiliations
- Volunteer, Hold Me charity drive, 2016 -Present
- Volunteer, New Hope Church Charity, 2010- Present
References
Mercelline Erambo Riziki – Jacaranda Maternity
Events and Marketing Coordinator
+254 725 802 462
Erambomercy@gmail.com
Jacqueline Mwihaki - Mara Chui Resort Sales and Marketing Manager
+254 711 480 113
Marachui2017@gmail.com
Ivy Kiguitheria - Buffer Custom
MarketingExecutive
+254 792 011 520
Buffercustomke@gmail.com
Timeline
Marketing Assistant
Jacaranda Maternity Hospital
09.2023 - Current
Digital Marketing Manager
Mara Chui Resort
07.2022 - 07.2023
Communications Assistant / Social Media Manager
Buffer Custom
10.2021 - 11.2022
Public Health Intern
Westlands Health Centre
05.2020 - 08.2020
Sales Assistant
Bata Shoe Store
05.2019 - 07.2019
Bachelor of Science - Environmental Health
Daystar University
04.2001 -
High School Certificate
Ogande Girls High School
04.2001 -
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