Kelvinson Kyalo
Integrated Marketing Strategist
Nairobi
Summary
Kelvin is a versatile, innovative, and results-driven marketing expert with over five years of experience. He specializes in product and brand marketing, digital communication, and developing impactful 360° advertising strategies
Overview
7
7
years of professional experience
13
13
years of post-secondary education
Work History
Strategist
Brisk Marketing
03.2023 - 04.2024
- Developed and executed Ketepa's 2024 digital-first campaign, "Chai ni Ketepa," leveraging social media platforms, targeted online advertising, and influencer partnerships to drive engagement and boost brand visibility.
- Led the ideation, development, and execution of the "Spicika Na Royco" campaign for the Royco Range of Spices, ensuring a robust digital strategy across social media, e-commerce, and digital content platforms, seamlessly integrating BTL and ATL efforts to amplify reach and consumer interaction.
- Spearheaded Unilever's "Great Millet Quest" campaign, utilizing digital engagement tools such as online contests and social media outreach to connect with University of Nairobi students, encouraging innovation in millet usage while expanding the brand's digital footprint.
- Developed and implemented a strategic digital marketing direction for the Tetrapak UHT Campaign in Rwanda, using data-driven online advertising, social media campaigns, and digital content collaborations with Mukamira and Inyanje to educate consumers on UHT milk's benefits, achieving an 80% increase in brand awareness.
- Played a key role in the development and execution of digital-centric marketing campaigns for Mars Wrigley products, including the 2023 Juicy Fruit Gum Mass-Market Campaign that heavily utilized online video content, programmatic advertising, and social media buzz, as well as laying the groundwork for the Euro 2024 Snickers Campaign's digital activation.
- Designed and implemented a digital-first Consumer Sampling Strategy for Huggies Diapers, integrating online sampling requests, social media promotion, and digital feedback loops to boost trial and adoption among target customers, alongside traditional BTL efforts.
- Crafted a digital-driven Market Activation Plan for Pepsi's Mountain Dew and Mirinda, focusing on influencer marketing, digital ad placements, and social media challenges to drive significant market penetration and sales growth, complementing traditional activation methods.
- Developed a digital-led Product Launch Strategy for Tiger Brands' Davita and Jolly Juice, utilizing online launch events, social media blitzes, and targeted digital ads to successfully introduce these products to the market and achieve strong initial sales, supported by ATL and BTL efforts.
Digital Executive
Brainwave Communications
03.2022 - 03.2023
- Developed and implemented a robust digital media purchasing strategy for Sidian Bank, leveraging programmatic buying, targeted social media ads, and search engine marketing, which significantly increased customer acquisition and drove substantial growth across social media platforms.
- Played a pivotal role in establishing the Geminia Life Insurance brand through a strong digital-first approach post-demerger, utilizing targeted online campaigns, content marketing, and digital PR to build brand identity and trust among customers.
- Successfully orchestrated Nuziwa's "Self-Love Campaign," utilizing digital channels such as influencer marketing, social media contests, and targeted online promotions, resulting in a 50% increase in sales of their plant-based beverage.
- Directed the highly effective "The Taste of Life" campaign for Fruitville Juice, focusing on digital expansion through social media advertising, content marketing, and strategic online partnerships, leading to a 60% surge in digital presence and elevated brand recognition.
Social Media & Content Marketer
Nendo Limited
01.2021 - 03.2022
- As the Content Lead for Nendo's 2021 Digital Trend Report, conceptualized, crafted, and optimized key segments, utilizing data-driven insights and digital storytelling techniques, significantly boosting the report's success and establishing it as a go-to resource for industry professionals.
Spearheaded the development of unique digital identities for Karibu Homes, Stax App, and Nendo’s digital assets, creating and executing targeted content strategies and digital-first social media campaigns. These efforts resulted in substantial digital growth, heightened brand awareness, and increased audience engagement across platforms.
Social Media Lead
Dotsavvy Limited
11.2019 - 01.2021
- Spearheaded the creation of the "#PerfectPairWithTLC" digital campaign for The Laughing Cow Cheese, leveraging social media platforms and influencer partnerships to showcase unexpected and delicious ways to enjoy the product, significantly boosting brand engagement and expanding consumer perception of the product’s versatility.
- Launched the impactful "Utalipa Rent hadi lini" campaign for Daykio Plantation, strategically utilizing digital advertising, content marketing, and targeted social media ads during a challenging economic climate, resulting in a remarkable 40% increase in land sales.
- Orchestrated strategic digital media buying efforts for prominent properties such as Morning Side Apartment, Yaya Centre, Silver Oak Apartments, and White Oak Apartment, ensuring optimal online ad placements and audience targeting, which increased brand awareness and generated high-quality leads for clients.
Content Manager
Belva Digital
10.2017 - 10.2019
- Created compelling and visually engaging social media content for various brands, utilizing data-driven strategies to grab attention, foster engagement, and build lasting connections with target audiences.
- Authored informative and SEO-optimized blog articles that positioned companies as thought leaders in their industries, driving traffic and enhancing brand credibility.
- Crafted targeted email newsletters with personalized content and dynamic designs, keeping customers informed and engaged, resulting in increased open rates and click-throughs.
- Continuously tracked performance metrics and made real-time adjustments to maximize ROI and campaign effectiveness.
- Increased social media engagement for Versman Kenya by 70% through a combination of creative content strategies, influencer collaborations, and consistent audience interaction.
- Achieved a 65% growth in website traffic for VAAL Real Estate by producing effective blog content and launching targeted email marketing campaigns that resonated with prospective buyers.
- Boosted brand awareness for Fidelity Insurance by 40% through strategic online marketing campaigns that utilized paid digital ads, social media marketing, and content creation to reach a wider audience.
Education
Diploma in Mass Communication & Media Studies -
East African School of Media Studies
Nairobi 02.2012 - 11.2024
Skills
Strategic Planning
Campaign Management
Cross-Channel Advertising
Lead Generation
Social Media Expertise
Market Research
Product Launch
Budget Management
360 Advertising Concept Creation
Ad Tech Proficiency
Timeline
Strategist
Brisk Marketing
03.2023 - 04.2024
Digital Executive
Brainwave Communications
03.2022 - 03.2023
Social Media & Content Marketer
Nendo Limited
01.2021 - 03.2022
Social Media Lead
Dotsavvy Limited
11.2019 - 01.2021
Content Manager
Belva Digital
10.2017 - 10.2019
Diploma in Mass Communication & Media Studies -
East African School of Media Studies
02.2012 - 11.2024