Kevin Wandu
Brand Manager
Nairobi
Summary
Positive, adaptable, and creative with robust history of managing media campaigns and driving impactful results. Known for collaborative approach and unwavering focus on achieving goals. Consistently adaptable to evolving project requirements and skilled in strategic planning and content development.
My passion for media management, bringing solid foundation in digital marketing and social media strategies.
I'm committed to driving brand growth and enhancing online presence through innovative approaches.
Overview
8
8
years of professional experience
12
12
years of post-secondary education
3
3
Certifications
Work History
Brand & Media Manager
EatOut Africa
04.2021 - Current
- Managed multiple high-stakes projects simultaneously while maintaining strict timelines and budget constraints.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Delivered impactful presentations to key stakeholders, securing buy-in for critical strategic decisions.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Mentored junior team members, fostering a collaborative and positive work environment that encouraged ongoing professional development.
Digital Media Specialist
realme Kenya
06.2020 - 03.2021
- Liaising with the sales team, trade marketing, and the rest of the brand team in product development as well as ensuring that the brand message is consistent
- Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
- Formed profitable paid search strategies in collaboration with decision-makers.
- Worked with external advertising agencies by coordinating and completing multiple projects.
Head Of Digital
Kenyans.co.ke
11.2019 - 03.2020
- Developing, implementing, and managing multichannel digital marketing strategies that incorporated marketing automation, digital, and social channels
- Focused on consumer, audience, and trend research to create strategies that will drive success to a brand's marketing objectives
- Increased website traffic by implementing effective SEO strategies and optimizing web content.
Head Of Creatives
Kenyans.co.ke
02.2019 - 11.2019
- The creative lead in planning advertising and overseeing the creative process
- Worked with journalists, editors, copywriters, video & graphics and sales teams to create a vision for client products and inhouse branding
Digital Strategist
Kenyans.co.ke
11.2018 - 02.2019
- Integrating & growing digital assets, raising brand awareness, collaborating on marketing campaigns, leading digital activation projects, and measuring the efficiency and effectiveness of digital channels
Social Media & Campaigns Manager
Boxraft Limited: Kenyans.coke & Kenyamoja.com
09.2017 - 10.2018
- Managing all news content on social media as well as formulating and running marketing campaigns for products, services, or events that target consumers or other organizations
Editor & Social Media Manager
Ability Africa Media
11.2016 - 08.2017
- Editing editorial copy and well as posting on and managing social media channels
- This was to bring to light the positive success stories that would normalize persons with disabilities
Education
Bachelor of Arts - Journalism
USIU-Africa
Nairobi, Nairobi Province, Kenya 04.2014 - 01.2017
High School Diploma -
Muhoho High School
Kiambu, Kiambu District, Kenya 04.2007 - 01.2010
Primary School Certificate -
Gatundu Primary School
Kiambu, Kiambu District, Kenya 01.1999 - 01.2006
Skills
- Creative
- Problem Solver
- Neck For Research
- Campaign planning & implementation
- Media buying
- Budget management
- Brand strategy & positioning
- Web analytics
- Internal communications
- Agency management
Certification
Google Display Ads Certification, Mastery of the fundamentals of developing and optimizing effective Google Display campaigns.
Platforms
- Push Notifications
Training
- Facebook BluePrint
- Google Digital Garage
- Google News Initiative
Timeline
Brand & Media Manager
EatOut Africa
04.2021 - Current
Digital Media Specialist
realme Kenya
06.2020 - 03.2021
Head Of Digital
Kenyans.co.ke
11.2019 - 03.2020
Head Of Creatives
Kenyans.co.ke
02.2019 - 11.2019
Digital Strategist
Kenyans.co.ke
11.2018 - 02.2019
Social Media & Campaigns Manager
Boxraft Limited: Kenyans.coke & Kenyamoja.com
09.2017 - 10.2018
Editor & Social Media Manager
Ability Africa Media
11.2016 - 08.2017
Bachelor of Arts - Journalism
USIU-Africa
04.2014 - 01.2017
High School Diploma -
Muhoho High School
04.2007 - 01.2010
Primary School Certificate -
Gatundu Primary School
01.1999 - 01.2006
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