Kevin Nyaguthii

In this role, I act as a point of contact for cross-functional teams for all sales initiatives that are meant to improve processes, systems, and tools used in day-to-day revenue generation activities, gathering insights and feedback and driving their adoptions at the trade level

• Directed sales-related initiatives across East Africa through training on tools, and best practices leading to drop in timelines for adoption of new sales tools
• Responsible for developing training content and designs for new employee onboarding & user system training leading to a significant increase in timelines of onboarding new hires
• Trained, coached, and influenced field sales managers on new systems/ processes/products in line with new sales initiatives increasing initiative adoptions in trade
• Collaborated with engineering and product teams to define needs and scope for new features that improve sales process.

Responsible for the go-to-market strategy for all new market expansions in Kenya and East Africa and leading a cross-functional team to ensure all new market launches are a success and achieve revenue targets

• Consistently delivered on revenue targets by growing new markets at average of 20% month on month on gross revenue and repeat customers for first 6 months
• Successfully launched Zambia market on full e-commerce model, onboarding 1000 repeat customers within 6 weeks.
• Successfully launched and delivered 100% revenue targets month-on-month growth for Kisii, Kakamega, Meru, and Machakos branches
• Participated in supplier and partner negotiations to ensure best margins for all new branches of 2.5%.
• Trained highly productive team of sales managers, team leads and field representatives leading to 100% achievement of revenue KPIs and targets.
• Conducted market and competition analysis for newly launched, determining best SKUs fit for different markets which directly contributed to growth in revenue
• Coordinated with all relevant departments for successful branch launches.

In this role, I was responsible for all field sales activities in the assigned territory by managing a team of 60 field representatives spread across Nairobi, including activations, trade marketing activities, and retention efforts

• Defined go-to-market strategy and sales planning leading to Growth in revenue from USD 130,000 to USD 1,000,000 in 6 months
• Growth in active customer base from 1000 to over 7000 customers in 12 Months
• Designed competitive compensation scheme for the sales team driving better performance across all key metrics leading to 20% month-on-month growth in gross revenue
• Created Dashboards and analytics for performance management of branch ensuring productivity of over 3,500,000 per field representative, highest in the company
• Coordinated branch revenue generation and delivery activities to ensure top-notch customer experience leading to one of the highest customer NPS scores.
• Executed all product promotion activities within assigned territory for all focus SKUs, driving an increase in branch gross margin performance from 1% to 2%
• Tracked and reported all branch-level KPIs, allowing management to have a view of all trade-level activities.

In this role, I was responsible for end-to-end management of all sales and logistics operations with a focus on driving the branch revenue through leading van sales representatives and the go-to-market strategy for the branch

• Managed 35 vans sales agents end to end, responsible for all revenue generation and over 90% target achievement.
• Created SOPs for all delivery and order fulfillment requirements leading to establishment of SLA for all markets
• Recruited and trained more than 20 vans sales representatives increasing market coverage and revenue.

• Responsible for all direct sales activities in assigned routes including and achieving 100% of revenue targets.
• Named top Sales representative for Quoter 4 of 2018
• Engaged new and existing customers in assigned routes to generate revenue.
• Conduct promotional activities for new products leading to increase in sales volumes.
• Trained new sales representatives on best field practices.