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Hi, I’m
KEVIN KIMATU
Digital Marketer
Nairobi
"Only the disciplined ones in life are free."
Eliud Kipchoge
Summary
Results-oriented marketing professional with over a decade of experience in integrated marketing, digital strategy, and brand management. Proven track record of training teams to adopt best practices in positioning themselves to meet their clients on digital platforms.
Overview
11
years of professional experience
1
Certification
Work History
Yellow AgencyNairobi
Head of Digital
08.2022 - 10.2023
Job overview
- Successfully trained 25 entrepreneurs on branding and marketing in the Afriplastics Africa Challenge
- Led a team of 20 marketing specialists (designers, media buyers, web developers and copy writers) to achieve client goals on digital platforms.
- Oversaw agency operations and ensured quality control for campaign deliverables.
- Led digital strategy and execution for multiple clients across banking, construction, real estate, fin tech, and FMCG.
- Directed integrated campaigns, aligning creative, client service, and media buying teams.
Trpkay Creations
Marketing & Communications Consultant
03.2015 - Current
Job overview
- Built marketing departments from scratch, journeyed with entrepreneurs and companies to set smart goals in marketing and achieved them.
- Coaching entrepreneurs and content creators on digital best practices.
- Client advisory on influencer and content creator onboarding and managing deliverables.
- Developed marketing strategies and managed digital campaigns for SMEs and non-profits.
- Executed go-to-market launches, media buying, and content strategy aligned to brand goals.
- Delivered end-to-end project management from concept to post-campaign evaluation.
- Managed vendor relationships and optimized spend across ATL, BTL, and digital channels.
International Trade Centre (UN Agency)
Marketing, Branding & Ecommerce Coach
05.2021 - 03.2022
Job overview
- Coached 20 MSMEs in Kenya and Peru on digital best practices and brand positioning for the EU export market.
- Led brand audit workshops, content creation sessions, and developed brand guidelines.
- Achieved 95% of project KPIs for the Green to Compete program.
Her Hustle Kenya (Digital Data Divide 10x Project)
Senior MSME Digital Advisor
02.2021 - 06.2021
Job overview
- Collaborated with financial and marketing teams to train and empower women-led enterprises.
- Guided communications strategy and evaluated brand performance for 100+ MSMEs.
- Secured 80% program success rate in digital adoption and business growth.
Digify Africa
Digital Marketing Trainer (Meta Certified)
09.2019 - 08.2021
Job overview
- Capacity building for 200+ youth in digital marketing; 75% passed Meta Digital Media Associate exam.
- Led cohorts in Kenya as the Meta Blueprint Trainer, collaborating across South Africa and Nigeria.
Liberty Life & Heritage Insurance
Digital Marketing Specialist
02.2020 - 07.2020
Job overview
- Led Liberty's digital marketing and media buying strategy.
- Developed COVID-era internal comms strategies to maintain staff engagement.
- Initiated a 6-month paid media plan across social platforms to boost brand visibility.
Ogilvy Africa
Digital Marketing Manager
07.2016 - 02.2019
Job overview
- Managed digital and PR campaigns for high-profile clients, including banks, telecommunication firms, FMCGs and e-commerce companies.
- Coordinated creative, media buying, and client relations teams across East Africa.
- Executed large-scale campaign events, CSR initiatives, and AGMs on behalf of clients.
Education
United States International University
B.Sc. from International Business Administration
University Overview
GPA: Magna Cum Laude
Skills
- Leading interactive capacity building sessions
- Facilitating digital marketing trainings
- Brand Positioning & Messaging
- Online safety in the AI age
- Stakeholder Engagement & Cross-functional Leadership
- Design Thinking & Data-Driven Innovation
- Marketing Strategy & Execution (Digital & Traditional)
- Customer Acquisition & Engagement
- Integrated Campaign Planning & Management
- Agency & Vendor Relationship Management
- Budgeting & Performance Optimization
Certification
- Design Thinking Practitioner - IBM (2025)
- Meta Certified Marketing Professional (Creative strategy, Media Planning and Lead Trainer)
- Brand Leadership (Brand Quad Africa)
- AI in Marketing Workshops (Meta, Eskimi)
- Google Workspace & Microsoft Office Suite
Accomplishments
- Improved Yellow Agency's Google Reviews from 3.5 to 4.3 within one year
- Led digital marketing recovery strategy during COVID-19 at Liberty Life
- Delivered 95% success rate for International Trade Centre T4SD project
- Achieved 75% certification pass rate for Digify Africa program participants
- Winner, '8 Habits of Ogilvy - Candor' Award (2016)
Personal Information
Title: Digital and Brand Marketing Professional
Timeline
Head of Digital
Yellow Agency
08.2022 - 10.2023
Marketing, Branding & Ecommerce Coach
International Trade Centre (UN Agency)
05.2021 - 03.2022
Senior MSME Digital Advisor
Her Hustle Kenya (Digital Data Divide 10x Project)
02.2021 - 06.2021
Digital Marketing Specialist
Liberty Life & Heritage Insurance
02.2020 - 07.2020
Digital Marketing Trainer (Meta Certified)
Digify Africa
09.2019 - 08.2021
Digital Marketing Manager
Ogilvy Africa
07.2016 - 02.2019
Marketing & Communications Consultant
Trpkay Creations
03.2015 - Current
United States International University
B.Sc. from International Business Administration
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Meta Certified Professionals
- Tug Runners
- Karen Young Runners
Interests
Cycling
Golfing
Basketball
Languages
English
Advanced (C1)
Swahili
Advanced (C1)