Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Personal Information
Timeline
Work Availability
Affiliations
Interests
Languages
Work Preference
Hi, I’m

KEVIN KIMATU

Digital Marketer
Nairobi
"Only the disciplined ones in life are free."
Eliud Kipchoge
KEVIN KIMATU

Summary

Results-oriented marketing professional with over a decade of experience in integrated marketing, digital strategy, and brand management. Proven track record of training teams to adopt best practices in positioning themselves to meet their clients on digital platforms.

Overview

11
years of professional experience
1
Certification

Work History

Yellow Agency
Nairobi

Head of Digital
08.2022 - 10.2023

Job overview

  • Successfully trained 25 entrepreneurs on branding and marketing in the Afriplastics Africa Challenge
  • Led a team of 20 marketing specialists (designers, media buyers, web developers and copy writers) to achieve client goals on digital platforms.
  • Oversaw agency operations and ensured quality control for campaign deliverables.
  • Led digital strategy and execution for multiple clients across banking, construction, real estate, fin tech, and FMCG.
  • Directed integrated campaigns, aligning creative, client service, and media buying teams.

Trpkay Creations

Marketing & Communications Consultant
03.2015 - Current

Job overview

  • Built marketing departments from scratch, journeyed with entrepreneurs and companies to set smart goals in marketing and achieved them.
  • Coaching entrepreneurs and content creators on digital best practices.
  • Client advisory on influencer and content creator onboarding and managing deliverables.
  • Developed marketing strategies and managed digital campaigns for SMEs and non-profits.
  • Executed go-to-market launches, media buying, and content strategy aligned to brand goals.
  • Delivered end-to-end project management from concept to post-campaign evaluation.
  • Managed vendor relationships and optimized spend across ATL, BTL, and digital channels.

International Trade Centre (UN Agency)

Marketing, Branding & Ecommerce Coach
05.2021 - 03.2022

Job overview

  • Coached 20 MSMEs in Kenya and Peru on digital best practices and brand positioning for the EU export market.
  • Led brand audit workshops, content creation sessions, and developed brand guidelines.
  • Achieved 95% of project KPIs for the Green to Compete program.

Her Hustle Kenya (Digital Data Divide 10x Project)

Senior MSME Digital Advisor
02.2021 - 06.2021

Job overview

  • Collaborated with financial and marketing teams to train and empower women-led enterprises.
  • Guided communications strategy and evaluated brand performance for 100+ MSMEs.
  • Secured 80% program success rate in digital adoption and business growth.

Digify Africa

Digital Marketing Trainer (Meta Certified)
09.2019 - 08.2021

Job overview

  • Capacity building for 200+ youth in digital marketing; 75% passed Meta Digital Media Associate exam.
  • Led cohorts in Kenya as the Meta Blueprint Trainer, collaborating across South Africa and Nigeria.

Liberty Life & Heritage Insurance

Digital Marketing Specialist
02.2020 - 07.2020

Job overview

  • Led Liberty's digital marketing and media buying strategy.
  • Developed COVID-era internal comms strategies to maintain staff engagement.
  • Initiated a 6-month paid media plan across social platforms to boost brand visibility.

Ogilvy Africa

Digital Marketing Manager
07.2016 - 02.2019

Job overview

  • Managed digital and PR campaigns for high-profile clients, including banks, telecommunication firms, FMCGs and e-commerce companies.
  • Coordinated creative, media buying, and client relations teams across East Africa.
  • Executed large-scale campaign events, CSR initiatives, and AGMs on behalf of clients.

Education

United States International University

B.Sc. from International Business Administration

University Overview

GPA: Magna Cum Laude

Skills

  • Leading interactive capacity building sessions
  • Facilitating digital marketing trainings
  • Brand Positioning & Messaging
  • Online safety in the AI age
  • Stakeholder Engagement & Cross-functional Leadership
  • Design Thinking & Data-Driven Innovation
  • Marketing Strategy & Execution (Digital & Traditional)
  • Customer Acquisition & Engagement
  • Integrated Campaign Planning & Management
  • Agency & Vendor Relationship Management
  • Budgeting & Performance Optimization

Certification

  • Design Thinking Practitioner - IBM (2025)
  • Meta Certified Marketing Professional (Creative strategy, Media Planning and Lead Trainer)
  • Brand Leadership (Brand Quad Africa)
  • AI in Marketing Workshops (Meta, Eskimi)
  • Google Workspace & Microsoft Office Suite

Accomplishments

  • Improved Yellow Agency's Google Reviews from 3.5 to 4.3 within one year
  • Led digital marketing recovery strategy during COVID-19 at Liberty Life
  • Delivered 95% success rate for International Trade Centre T4SD project
  • Achieved 75% certification pass rate for Digify Africa program participants
  • Winner, '8 Habits of Ogilvy - Candor' Award (2016)

Personal Information

Title: Digital and Brand Marketing Professional

Timeline

Head of Digital

Yellow Agency
08.2022 - 10.2023

Marketing, Branding & Ecommerce Coach

International Trade Centre (UN Agency)
05.2021 - 03.2022

Senior MSME Digital Advisor

Her Hustle Kenya (Digital Data Divide 10x Project)
02.2021 - 06.2021

Digital Marketing Specialist

Liberty Life & Heritage Insurance
02.2020 - 07.2020

Digital Marketing Trainer (Meta Certified)

Digify Africa
09.2019 - 08.2021

Digital Marketing Manager

Ogilvy Africa
07.2016 - 02.2019

Marketing & Communications Consultant

Trpkay Creations
03.2015 - Current

United States International University

B.Sc. from International Business Administration
Availability
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Affiliations

  • Meta Certified Professionals
  • Tug Runners
  • Karen Young Runners

Interests

Running

Cycling

Golfing

Basketball

Languages

English
Advanced (C1)
Swahili
Advanced (C1)

Work Preference

Work Type

Full TimePart TimeContract WorkGig Work

Location Preference

RemoteOn-SiteHybrid

Important To Me

Work-life balanceCompany CulturePersonal development programsCareer advancementFlexible work hoursTeam Building / Company RetreatsWork from home option
KEVIN KIMATUDigital Marketer