Kevin Kibiro Mbugua
Nairobi
Summary
I am a dynamic and results-driven Digital Marketer with hands-on experience in social media management, content creation, and campaign execution. With a strong background in driving brand growth and engagement, my aim is to use my expertise to help businesses thrive in the competitive digital space.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Manager & Social Media Manager
Worldnest Nest Explorers
02.2025 - Current
- Managed Facebook, Instagram, TikTok, and the company website.
- Grew social media following by 40% and increased engagement by 25%.
- Developed and executed marketing strategies that resulted in a 25% sales increase.
- Handled SEO optimization, driving 15% more organic website traffic.
- Provided tour and travel consultations, assisting clients with bookings and travel advice.
Store Manager & Social Media Manager
Navy Street Tech Hub
11.2024 - Current
- Managed store operations while overseeing social media presence on Instagram.
- Increased Instagram followers by 15% and consistently drove higher user engagement.
- Created product-related content, boosting sales and brand visibility.
- Improved customer experience through in-store interaction and online presence.
Freelance Social Media Manager & Marketing Content Generator
01.2023 - 01.2025
- Developed content for charity social media accounts, increasing followers by 40%.
- Created engaging campaigns that drove 15% more donations and volunteer participation.
- Managed multiple nonprofit digital campaigns, amplifying their online presence.
Store Manager & Social Media Manager
Beauty Republic Stores 1
01.2024 - 12.2024
- Managed both Instagram page and store operations.
- Grew Instagram following by 50% and boosted post engagement by 40%.
- Led inventory management, staff coordination, and customer service.
- Implemented social media campaigns that increased sales inquiries by 30%.
Key Sales Manager - Flight Ticketing
Beauty Escapes
01.2024 - 12.2024
- Led flight ticket sales, growing bookings by 20% through personalized outreach.
- Developed targeted campaigns and promotional strategies, increasing client conversion rates.
- Collaborated with travel partners to negotiate competitive pricing for clients.
Social Media Manager (Instagram & Facebook)
Small Fashion Boutique
01.2023 - 01.2024
- Managed Instagram and Facebook accounts for a fashion boutique, boosting followers by 25%.
- Developed creative content, increasing customer engagement by 20% and generating sales leads.
- Created product-centric posts and ran promotions that increased social media-driven sales.
Education
Bachelor of Commerce (BCOM) - Marketing
University of Nairobi
01.2023
Level 3 Marketing Certification - undefined
Chartered Institute of Marketing (CIM)
Tours and Travel Consultation
International Air Transport Association (IATA)
01.2023
ICDL (International Computer Driving License) Full Course - undefined
Institute of Advanced Technology (IAT)
02.2017
Skills
- Social Media Marketing: Facebook, Instagram, TikTok
- Content Creation & Strategy: Canva and Adobe Spark
- SEO & Website Management: SEO content writing, site optimization
- Paid Social Advertising: Facebook Ads, Instagram Ads, TikTok Campaigns
- Data Analysis & Reporting: Google Analytics, Insights
- Email Marketing & Community Management
- Sales Strategy & Client Relationship Management
- Digital marketing
- Customer relationship management (CRM)
- Social media marketing
Accomplishments
- Managed over 10 brand pages across various industries, consistently increasing engagement and sales.
- Increased reach and follower engagement by 30-50% through targeted campaigns.
- Played a key role in driving 20% sales growth for multiple clients, combining both organic content and paid advertisements.
- Successfully balanced multiple roles, excelling in both social media management and marketing operations.
Certification
Google Digital Garage – Free Online Course in Digital Marketing | Completed 2023
References
Available upon request.
Timeline
Marketing Manager & Social Media Manager
Worldnest Nest Explorers
02.2025 - Current
Store Manager & Social Media Manager
Navy Street Tech Hub
11.2024 - Current
Store Manager & Social Media Manager
Beauty Republic Stores 1
01.2024 - 12.2024
Key Sales Manager - Flight Ticketing
Beauty Escapes
01.2024 - 12.2024
Freelance Social Media Manager & Marketing Content Generator
01.2023 - 01.2025
Social Media Manager (Instagram & Facebook)
Small Fashion Boutique
01.2023 - 01.2024
Level 3 Marketing Certification - undefined
Chartered Institute of Marketing (CIM)
ICDL (International Computer Driving License) Full Course - undefined
Institute of Advanced Technology (IAT)
Bachelor of Commerce (BCOM) - Marketing
University of Nairobi
Tours and Travel Consultation
International Air Transport Association (IATA)
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