Kenny Benedict Safari

High-Impact Duties (Add or Replace)

On product growth manager (Wapipay)

* Own and drive the end-to-end product growth strategy, aligning business goals with user acquisition, activation, and retention initiatives.

* Lead go-to-market (GTM) strategies for new features, markets, and payment corridors, ensuring successful adoption and revenue growth.

* Design and execute growth experiments (A/B testing) to optimize onboarding, conversion rates, and customer lifecycle performance.

* Identify and unlock new revenue streams and market opportunities, including partnerships, integrations, and new customer segments.

* Drive customer acquisition at scale through digital channels, partnerships, and agent network expansion.

* Build and optimize growth funnels, improving key metrics such as CAC, LTV, activation rate, and churn.

* Partner with marketing to implement data-driven campaigns that increase transaction volumes and user engagement.

* Develop and manage strategic partnerships (banks, fintechs, logistics, real estate, cross-border partners) to accelerate product adoption.

* Own and track growth KPIs and dashboards, translating insights into actionable strategies for continuous improvement.

* Lead product positioning and value proposition refinement to improve competitiveness in the cross-border payments space.

* Drive user feedback loops, leveraging customer insights to influence product roadmap and prioritization.

* Spearhead market expansion strategies across Africa and Asia, adapting product offerings to local market needs and regulations.

* Improve unit economics by optimizing pricing, transaction costs, and operational efficiencies.

* Work closely with leadership to define and execute quarterly and annual growth targets (TPV, revenue, active users).

• Assure all legal and regulatory documents are filed and monitor compliance with laws and regulations.
• Work with senior stakeholders, chief financial officer, chief information officer, and other executives.
• Develop the company's culture and overall company vision.
• Develop and implement operational policies and a strategic plan.
• Report to the board of directors and keep them informed.
• Provide inspired leadership company-wide.
• Make high-level decisions about policy and strategy.
• Oversee the company's fiscal activity, including budgeting, reporting, and auditing.
• Create an environment that promotes great performance and positive morale.
• Help with recruiting new staff members when necessary.
• Act as the primary spokesperson for the company.

• Defining project scope, objectives, and deliverables, creating project plans, and establishing timelines.
• Engaging with various stakeholders to understand their needs, communicate project progress, and address concerns.
• Allocating resources effectively, including personnel, budget, and materials, to ensure project success.
• Identifying potential risks, developing mitigation strategies, and implementing contingency plans to minimize project disruptions.
• Ensuring that project deliverables meet quality standards and comply with regulatory requirements.
• Maintaining open communication channels within the project team and with stakeholders to facilitate collaboration and resolve issues promptly.
• Managing changes to project scope, schedule, or resources while minimizing impact on project objectives.
• Collaborating with external vendors and service providers to procure necessary resources and ensure project requirements are met.

• Configuration of new PCs and Servers on acquisition.
• Network connectivity of client computers both to the Local Area Network and the Internet.
• Performing updates on current system requirements for the company.
• Hardware repairs and maintenance.
• Coordinating with the developers and ensuring the scope of work is met within the agreed timeframe.
• Analyze and observe various customer transactions to flag or identify suspicious activity.
• Track and monitor both lodgment and disbursement transactions and activity that comes through individual accounts, and identify and trace any suspicious or high-risk transactions.
• Configuration & Installation of Digital certificates for M-PESA portals.
• Ensure that proper policies and procedures are followed regarding data security.
• Analyze and quantify the risk of loss and advice on strategies to reduce or eliminate risk.
• Preparation of regulatory returns.
• Configuring PBX with softphones (Xlite & 3cx).
• Provisioning Ussd shortcode.
• Monitor competitor activity including product, pricing, and competitiveness.
• Developing appropriate and competitive product propositions.
• Market analysis.
• Web data updates.
• Ensuring gaming regulatory compliance.
• Ensure the rollout of new products & services is effectively coordinated both internally & externally.

• Supervise day-to-day operations in the customer service department.
• Develop customer satisfaction goals and coordinate with the team to meet them.
• Manage the approved budget of the customer care department.
• Creation of effective customer service procedures and standards.
• Handling complaints and queries (from customers and staff).
• Build good customer relations.
• Arranging staff meetings.
• Recruiting staff and doing appraisals.
• Training agents on new products.
• Advising the management on new sales strategies.
• Configuration & Installation of Digital certificates for M-PESA portals.
• Transfer of funds from M-PESA playbill number to bank.
• Hardware and software configuration.
• Requisition of laptops and networking devices.
• Managing sales team both tele sales and on ground team.
• Doing manual reconciliation between M-PESA portals and companies' wallet.
• Compiling calls stats and sales reports on a daily/ weekly basis.
• Translating products from English to local dialect{Kiswahili}.
• Dubbing new products.
• Ranking agents based on their performance.
• Submitting returns to Betting Control and licensing Board (BCLB).
• Configuring PBX with softphones (Xlite).

• PC software installation.
• P.C hardware maintenance.
• Network installation and configuration.
• Updating customer data.
• Training customer care agents on our new products.
• Formulation of system user manuals.
• Updating customer database.
• Responding to social media.
• Picking calls when agents are overwhelmed.
• Guiding all customer issues to a satisfactory conclusion.
• Promoting the supportive image of the company in every way possible.
• Calmly deal with often challenging issues in customer complaints.
• Escalate issues to relevant departments when required.