Kennedy Maweu
AI-Powered Digital Marketing Strategist For E-Commerce
Nairobi
Summary
Adept at leveraging Artificial Intelligence and analytical skills, I significantly boosted digital engagement at Planify X. My tenure there showcases a blend of creative thinking and leadership, driving teams to exceed marketing goals through innovative strategies. Skilled in graphic design and project management, seeking to transition into new field. Expertise in creating data-driven campaigns and managing cross-functional teams. Excels in crafting compelling AI content and leveraging AI analytics to drive business growth.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work History
AI-Powered Digital Marketing Strategist
Planify X
USA, United States
07.2024 - Current
- Increased 100% website traffic with targeted SEO strategies and keyword research.
- Coordinated project timelines with internal stakeholders to ensure timely delivery of marketing initiatives without compromising quality or effectiveness.
- Mentored 50 junior team members in digital marketing best practices, strengthening overall team expertise and cohesion.
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Developed strategic partnerships with influencers to increase brand reach and credibility.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
- Implemented effective remarketing strategies targeting past website visitors who did not convert during their initial visit.
- Designed visually appealing landing pages that effectively communicated product benefits and increased conversions.
- Implemented conversion rate optimization techniques to drive sales and improve ROI on marketing spend.
- Enhanced user experience on websites by conducting thorough audits and making data-driven improvements.
- Utilized predictive analytics tools to forecast future performance trends and make data-driven decisions for campaign optimizations.
- Maintained up-to-date knowledge of industry best practices by attending conferences, workshops, and webinars to stay ahead of emerging trends in digital marketing strategy development.
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all channels.
- Led content creation efforts, including blog articles, videos, infographics, and whitepapers to showcase industry expertise and establish thought leadership.
- Monitored online trends, conversations and innovations to optimize strategies.
Chief Artificial Intelligence (AI) Officer
SinCode AB - an All-in-one Content Platform
02.2023 - 12.2024
- Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
- Mentored junior staff members, helping them develop their skills and advance in their careers.
- Improved department efficiency by streamlining and implementing policies and processes.
- Implemented process improvements that streamlined workflows, reducing redundancies and increasing operational efficiency.
- Delivered high-quality training programs, enhancing employee skill sets and contributing to professional development efforts.
Affiliate Marketing Specialist
AdCreative.ai
Paris , France
01.2023 - Current
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Managed 50 cross-functional teams to successfully execute product launches and promotional events.
- Onboarded new team members and coached personnel in marketing tasks.
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Leveraged social media analytics to guide content creation, driving increased follower engagement.
- Increased lead generation with creation and implementation of innovative email marketing campaigns.
AI-Powered Digital Marketing Strategist
PearlMountain (Graphics & Multimedia Software)
Hong Kong
07.2023 - Current
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Increased website traffic with targeted SEO strategies and keyword research.
- Developed strategic partnerships with influencers to increase brand reach and credibility.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Created customized marketing materials to increase product awareness.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
Head of Artificial Intelligence
Lead Generation - The Next Level Advertising
United Kingdom, United Kingdom
01.2023 - Current
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Passionate about learning and committed to continual improvement.
- Managed time efficiently in order to complete all tasks within deadlines.
- Worked effectively in fast-paced environments.
- Worked flexible hours across night, weekend, and holiday shifts.
- Learned and adapted quickly to new technology and software applications.
Group PR & Digital Marketing Manager
Emara Ole-Sereni Best of 5 Star Hotels in Nairobi)
Nairobi, Nairobi Province
03.2018 - 07.2021
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
Senior Sales Manager
Creo Interiors LLC
Nairobi, Nairobi Province
09.2016 - 03.2018
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Developed a high-performing sales team through targeted recruitment, comprehensive training, and ongoing mentorship.
- Streamlined internal sales processes for increased efficiency, resulting in improved productivity and reduced overhead costs.
- Formulated and presented innovative strategies to stakeholders to build successful sales plans.
- Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Spearheaded efforts to penetrate new markets by conducting thorough competitor analyses and developing customized go-to-market strategies.
- Investigated competitive landscape to anticipate negative business impacts.
Education
AI Marketing - AI Marketing
Alison Online Courses
United States 01.2025 - 01.2025
Conversational AI - Project Management For Conversational AI
Cognigy Academy
United Kingdom 01.2025 - 01.2025
Artificial Intelligence Beginners Guide : What Is - Artificial Intelligence
Skillup By Simplilearn
Plano,Texas, And Bangalore, India 01.2025 - 01.2025
Digital Ad Certificate - Digital Marketing - Digital Marketing
Aleph Group, Inc
Dubai, United Arab Emirates 08.2023 - 08.2025
Professional Diploma in Digital Marketing - Digital Marketing
HubSpot Academy
Cambridge, Massachusetts, United States 04.2022 - 04.2022
Programmatic Intermediate - Advertising
NT Technology
Vilnius,Lithuania 04.2022 - 04.2022
Fundamentals of Digital Marketing - Digital Marketing
Google Digital Skills For Africa
Kenya 08.2021 - 08.2021
Bachelor of Arts - Business, Management & Marketing
KCA University
Nairobi, Nairobi Province, Kenya 03.2016 - 04.2019
Skills
Artificial Intelligence
Analytical skills
Project management
Content strategy
Digital marketing
Marketing strategy
Presentation skills
Digital media
Attention to detail
Team Leader
Creative thinking
Graphic design
Travelling & Old School Cars
When I’m not revolutionizing e-commerce with AI, you’ll find me cruising down scenic highways in my collection of vintage cars, each with its own story to tell. My passion for travel and classic automobiles fuels my curiosity for innovation and design—because just like a well-tuned engine, I believe every business can run smoother and faster with the right tools.
Timeline
AI Marketing - AI Marketing
Alison Online Courses
01.2025 - 01.2025
Conversational AI - Project Management For Conversational AI
Cognigy Academy
01.2025 - 01.2025
Artificial Intelligence Beginners Guide : What Is - Artificial Intelligence
Skillup By Simplilearn
01.2025 - 01.2025
AI-Powered Digital Marketing Strategist
Planify X
07.2024 - Current
Digital Ad Certificate - Digital Marketing - Digital Marketing
Aleph Group, Inc
08.2023 - 08.2025
AI-Powered Digital Marketing Strategist
PearlMountain (Graphics & Multimedia Software)
07.2023 - Current
Chief Artificial Intelligence (AI) Officer
SinCode AB - an All-in-one Content Platform
02.2023 - 12.2024
Affiliate Marketing Specialist
AdCreative.ai
01.2023 - Current
Head of Artificial Intelligence
Lead Generation - The Next Level Advertising
01.2023 - Current
Professional Diploma in Digital Marketing - Digital Marketing
HubSpot Academy
04.2022 - 04.2022
Programmatic Intermediate - Advertising
NT Technology
04.2022 - 04.2022
Fundamentals of Digital Marketing - Digital Marketing
Google Digital Skills For Africa
08.2021 - 08.2021
Group PR & Digital Marketing Manager
Emara Ole-Sereni Best of 5 Star Hotels in Nairobi)
03.2018 - 07.2021
Senior Sales Manager
Creo Interiors LLC
09.2016 - 03.2018
Bachelor of Arts - Business, Management & Marketing
KCA University
03.2016 - 04.2019
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