VIOLET ACHIENG
Mombasa
Summary
Sales professional prepared for role with robust background in driving regional sales growth and fostering client relationships. Proven track record of implementing strategic sales plans and achieving targets. Known for strong team collaboration, reliability, and adaptability to changing market conditions. Skilled in leadership, communication, and strategic planning.
Knowledgeable Sales Executive with background and Expertise in developing strategic sales plans and fostering client relationships, leading to significant territory growth. Demonstrated ability to mentor sales teams and enhance their performance.
Overview
12
12
years of professional experience
Work History
Regional Sales Manager
EL-KHLOOD AFRICA LIMITED
01.2024 - 09.2024
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Finalized sales contracts with high-value customers.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
- Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
Area Sales Manager
KBBL
01.2020 - 01.2023
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
- Prepared sales presentations for clients showing success and credibility of products.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Drove cost efficiencies across various areas including staff training, inventory control and customer acquisition by continuously optimizing processes and systems.
- Streamlined internal processes by working closely with cross-functional teams such as operations, logistics, and finance departments to ensure smooth transactions for customers.
Sales Representative
Kenafric Industries Limited
01.2018 - 01.2019
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
- Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
- Exceeded sales targets through effective planning and goal setting.
- Cultivated deep understanding of product features to answer questions and overcome objections.
- Provided feedback from customers to product development team, influencing future product enhancements.
- Increased market penetration with introduction of innovative sales tactics.
- Stayed up-to-date with industry trends to position company as market leader.
- Built relationships with customers and community to promote long term business growth.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Set and achieved company defined sales goals.
- Contributed to event marketing, sales and brand promotion.
- Monitored service after sale and implemented quick and effective problem resolutions.
Sales Representative General Trade
Nestle Kenya
04.2015 - 01.2017
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Participated in trade shows and conferences to network and generate leads.
Retail Sales Drive Project Manager
New KCC
01.2013 - 01.2014
- Promotional activities management: Ensured retailers passed on the benefits to consumers for products loyalty
- Drive an increase in GT sales for NKCC TFA 500ml
- Recruited new Retailers for TFA and upselling to existing retailers
- Price stabilization in the market for all NKCC milk for increased market penetration across most shops, Kiosks and Mini supermarket
- Mapping all outlets visited for periodical visits
- Managing and deployment of POS materials across all serviced outlets
- Ensured proper stock rotation through FIFO and ensuring optimal usage of NKCC assets i.e., Fridges
- Prepared and shared daily, weekly, and monthly sales report
Education
Diploma - business management
Kenya institute of management
01.2009
Kenya Certificate of Secondary Education -
Changa secondary school
01.2005
Skills
- Sales leadership
- Customer service
- Strategic planning
- Business development and planning
- Deal closing
- Business development
- Relationship selling
- Training and mentoring
- Account management
- Sales initiatives and techniques
Languages
English
Swahili
References
- Cornelius Muisyo,
Former Regional Sales Manager
Kenafric Industries Ltd,
Contact:+254725769963
- Simon Gala,
Country Sales Manager,
Nestle Kenya,
Contact; 0721905345
- Nelson Omondi,
Country Sales Manager,
El-Khlood Africa Limited,
Contact: 0718364888,
E-mail: nelson.omondi@kgroup-africa.com
Hobbies and Interests
- Athletics
- Traveling
- Networking
Timeline
Regional Sales Manager
EL-KHLOOD AFRICA LIMITED
01.2024 - 09.2024
Area Sales Manager
KBBL
01.2020 - 01.2023
Sales Representative
Kenafric Industries Limited
01.2018 - 01.2019
Sales Representative General Trade
Nestle Kenya
04.2015 - 01.2017
Retail Sales Drive Project Manager
New KCC
01.2013 - 01.2014
Kenya Certificate of Secondary Education -
Changa secondary school
Diploma - business management
Kenya institute of management
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