KELVIN BARASA
Nairobi,30
Summary
I'm a freelance copywriter and content writer who believes words can move mountains-or at least sell them. With a knack for crafting engaging content and persuasive copy, I've been helping brands tell their stories in a way that resonates and converts. Whether I'm crafting informative blog posts that make readers chuckle or marketing copy, my goal is to engage, inspire and convert. My experience spans various industries. This makes me a versatile storyteller who can adapt to any voice or style. When I'm not busy typing away, I'm probably brainstorming puns or perfecting the art of the coffee break. Let's work together to turn your ideas into compelling narratives and maybe share a laugh or two along the way.
Overview
8
8
years of professional experience
3
3
Certification
Work History
Freelance Writer
Upwork
01.2021 - Current
- Delivered high-quality copywriting for various clients across multiple industries
- Managed multiple projects simultaneously, meeting tight deadlines
- Developed and executed content strategies tailored to client needs
- Enhanced client engagement through compelling and persuasive writing
Content Writer
01.2017 - Current
- Created tailored content for blogs, websites, and social media platforms
- Adapted writing style to meet the specific voice and tone of each client
- Conducted thorough research to ensure accuracy and relevance of content
- Provided editing and proofreading services to enhance content quality
- Built strong relationships with clients through effective communication and timely delivery
B2B Copywriter
Teknon
01.2021 - 01.2023
- Crafted persuasive B2B copy for marketing materials and sales collateral
- Conducted market research to tailor messaging to target business audiences
- Collaborated with sales teams to align copy with business objectives
iGaming Content Writer
Topcontent
01.2019 - 01.2022
- Created engaging content for online casino and gaming websites
- Optimized content for SEO to increase visibility and drive traffic
- Monitored industry trends to keep content fresh and relevant
- Developed promotional materials and game reviews to attract players
Copywriter
Smith Aegis Plc
01.2017 - 01.2022
- Produced engaging copy for advertising campaigns and promotional content
- Worked closely with the creative team to align copy with brand messaging
- Edited and proofread content to ensure clarity and accuracy
- Developed taglines and slogans that enhanced brand recognition
Education
Google Digital Marketing & E-commerce -
Google
11.2022
Electrical And Telecommunication Engineering -
Multimedia University of Kenya
Nairobi, Kenya09.2022
Digital Marketing -
HubSpot
04.2021
Search Engine Optimization -
Coursera
01.2021
Skills
- SEO Optimization
- Copywriting
- Blog Writing
- Content Writing
- Proofreading & Editing
- Content Strategy
- Keyword Research
Certification
- 2020, Google Digital Marketing & E-Commerce
- 2021, Digital Marketing
- 2021, Search Engine Optimization
Personal Information
- Date of Birth: 15/07/97
- Gender: Male
Languages
- English, Native / Bilingual
- Swahili
Industry Expertise
- Digital Marketing
- Content Marketing
- Technical Writing
- B2B and B2C Copywriting
- Legal Content
- Buying Guide / Reviews
- Content Optimization
- Email Marketing
Skills
SEO Optimization: 5/5
Copywriting: 5/5
Blog Writing: 5/5
Content Writing: 5/5
Proofreading & Editing: 5/5
Content Strategy: 5/5
Keyword Research: 5/5
Timeline
Freelance Writer
Upwork
01.2021 - Current
B2B Copywriter
Teknon
01.2021 - 01.2023
iGaming Content Writer
Topcontent
01.2019 - 01.2022
Content Writer
01.2017 - Current
Copywriter
Smith Aegis Plc
01.2017 - 01.2022
Google Digital Marketing & E-commerce -
Google
Electrical And Telecommunication Engineering -
Multimedia University of Kenya
Digital Marketing -
HubSpot
Search Engine Optimization -
Coursera
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