Kayeli Ian Mukweyi
Nairobi,Kenya
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on responsibilities to meet team goals.
Overview
4
4
years of professional experience
7
7
years of post-secondary education
4
4
Certificates
Work History
Social Media Manager (Freelance)
Irungu Nyakera
Nairobi, Kenya
02.2021 - Current
- Handled three social media channels Creating engaging content on daily routine.
- Managed team to generate original content and moderate online community members.
- Monitoring and evaluating social media performance
- Managing and facilitating social media communities by engaging on social media posts and creating discussions.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as copywriting, promotional materials and advertisements for social media.
- Suggested and implemented new features to develop brand awareness.
- Conducted research to determine current benchmark trends and audience preferences.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Increased audience engagement through social media.
Digital Media Officer - Part-time Contract
Kenya National Debate Council
Nairobi
06.2019 - Current
- Successfully managed and improved organization's social media accounts’ audiences across
- Oversaw digital marketing activities and monitored alignment with overall communication strategy.
- Developed insights on marketing campaigns to assess performance against goals.
- Sourced photos and managed assets library and copyrights Copyrighting of social media copies
- Handling communication duties which include email writing and statements drafting
- Carried out media buying duties which included post boosting on Facebook and Instagram
- Coordinated online presence using web tools and social media channels
- Created graphics using Canva and Adobe Express and published online.
- Spearheaded online communications strategy development through collaboration with team and decision-makers.
- Determined monitoring benchmarks to analyze and improve website and social media performance.
- Continually maintained and improved company's reputation and positive image in markets served.
- Monitored brand and content consistency across digital channels
Research Assistant
Department of History, University of Nairobi
Nairobi
08.2021 - 12.2021
- Researching on given subject as directed by lead researcher
- Data entry and report writing
- Presentation of findings
- Aiding in research design and protocols required
- Data review and analysis
- Planned, modified and executed research techniques, procedures and tests.
- Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
- Collected research data through visits to libraries and museums.
Digital Media Manager
WorldCosmos Media Group
Nairobi , Kenya
07.2016 - 01.2019
- Social media account management
- Social media strategy writing and drafting of social media calendar
- Advising marketing department of new social media trends and strategy
- Carrying out social media accounts content auditing and competitor analysis as asked by department head
- Social media accounts management on behalf of company for its digital media client’s , such as Blackyz Lounge, Nairobi.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Monitored online trends, conversations and innovations to optimize strategies.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Created content strategies for digital media.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Education
Bachelor of Arts - Political science and Conflict & Peace studies
The University of Nairobi
Nairobi, Kenya 01.2017 - 01.2021
Kenya Certificate of Secondary Education -
St Mary’s School
Yala 01.2012 - 01.2015
Kenya Certificate Of Primary Education -
Mama Ngina Primary School
Nakuru 01.2003 - 11.2011
Certified Public Accountant (CPA 1 and 2 ) -
Star College of Management Studies
Nairobi 01.2016 - 01.2018
Skills
Media buying skills in Facebook and Instagram, Word Press website management, social mediaCopywriting, and social media insights analysisAbility to recognize the importance of teamwork, building and maintaining effective workingRelationships with allAbility to act for the benefit of the company and for the achievement of its targetsAbility to utilize computer equipment to facilitate quality control, data management and dataAbility to utilize given opportunity for organisations and personal development
Social media strategy
Documentation abilities
Proficient in Microsoft word, excel and PowerPoint
Certification
Human Rights - A tool for change
Timeline
Social Media Marketing Strategy 2021
10-2021
Research Assistant
Department of History, University of Nairobi
08.2021 - 12.2021
The Fundamentals of Digital Marketing
06-2021
Social Media Manager (Freelance)
Irungu Nyakera
02.2021 - Current
Human Rights - A tool for change
07-2020
Entrepreneurship
06-2019
Digital Media Officer - Part-time Contract
Kenya National Debate Council
06.2019 - Current
Bachelor of Arts - Political science and Conflict & Peace studies
The University of Nairobi
01.2017 - 01.2021
Digital Media Manager
WorldCosmos Media Group
07.2016 - 01.2019
Certified Public Accountant (CPA 1 and 2 ) -
Star College of Management Studies
01.2016 - 01.2018
Kenya Certificate of Secondary Education -
St Mary’s School
01.2012 - 01.2015
Kenya Certificate Of Primary Education -
Mama Ngina Primary School
01.2003 - 11.2011