Kayeli Ian Mukweyi
Nairobi,Kenya
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on responsibilities to meet team goals.
Overview
4
4
years of professional experience
7
7
years of post-secondary education
4
4
Certificates
Work History
Social Media Manager (Freelance)
Irungu Nyakera
Nairobi, Kenya
02.2021 - Current
- Handled three social media channels Creating engaging content on daily routine.
- Managed team to generate original content and moderate online community members.
- Monitoring and evaluating social media performance
- Managing and facilitating social media communities by engaging on social media posts and creating discussions.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as copywriting, promotional materials and advertisements for social media.
- Suggested and implemented new features to develop brand awareness.
- Conducted research to determine current benchmark trends and audience preferences.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Increased audience engagement through social media.
Digital Media Officer - Part-time Contract
Kenya National Debate Council
Nairobi
06.2019 - Current
- Successfully managed and improved organization's social media accounts’ audiences across
- Oversaw digital marketing activities and monitored alignment with overall communication strategy.
- Developed insights on marketing campaigns to assess performance against goals.
- Sourced photos and managed assets library and copyrights Copyrighting of social media copies
- Handling communication duties which include email writing and statements drafting
- Carried out media buying duties which included post boosting on Facebook and Instagram
- Coordinated online presence using web tools and social media channels
- Created graphics using Canva and Adobe Express and published online.
- Spearheaded online communications strategy development through collaboration with team and decision-makers.
- Determined monitoring benchmarks to analyze and improve website and social media performance.
- Continually maintained and improved company's reputation and positive image in markets served.
- Monitored brand and content consistency across digital channels
Research Assistant
Department of History, University of Nairobi
Nairobi
08.2021 - 12.2021
- Researching on given subject as directed by lead researcher
- Data entry and report writing
- Presentation of findings
- Aiding in research design and protocols required
- Data review and analysis
- Planned, modified and executed research techniques, procedures and tests.
- Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
- Collected research data through visits to libraries and museums.
Digital Media Manager
WorldCosmos Media Group
Nairobi , Kenya
07.2016 - 01.2019
- Social media account management
- Social media strategy writing and drafting of social media calendar
- Advising marketing department of new social media trends and strategy
- Carrying out social media accounts content auditing and competitor analysis as asked by department head
- Social media accounts management on behalf of company for its digital media client’s , such as Blackyz Lounge, Nairobi.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Monitored online trends, conversations and innovations to optimize strategies.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Created content strategies for digital media.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Education
Bachelor of Arts - Political science and Conflict & Peace studies
The University of Nairobi
Nairobi, Kenya 01.2017 - 01.2021
Kenya Certificate of Secondary Education -
St Mary’s School
Yala 01.2012 - 01.2015
Kenya Certificate Of Primary Education -
Mama Ngina Primary School
Nakuru 01.2003 - 11.2011
Certified Public Accountant (CPA 1 and 2 ) -
Star College of Management Studies
Nairobi 01.2016 - 01.2018
Skills
Media buying skills in Facebook and Instagram, Word Press website management, social mediaundefined
Certification
Human Rights - A tool for change
Timeline
Social Media Marketing Strategy 2021
10-2021
Research Assistant
Department of History, University of Nairobi
08.2021 - 12.2021
The Fundamentals of Digital Marketing
06-2021
Social Media Manager (Freelance)
Irungu Nyakera
02.2021 - Current
Human Rights - A tool for change
07-2020
Entrepreneurship
06-2019
Digital Media Officer - Part-time Contract
Kenya National Debate Council
06.2019 - Current
Bachelor of Arts - Political science and Conflict & Peace studies
The University of Nairobi
01.2017 - 01.2021
Digital Media Manager
WorldCosmos Media Group
07.2016 - 01.2019
Certified Public Accountant (CPA 1 and 2 ) -
Star College of Management Studies
01.2016 - 01.2018
Kenya Certificate of Secondary Education -
St Mary’s School
01.2012 - 01.2015
Kenya Certificate Of Primary Education -
Mama Ngina Primary School
01.2003 - 11.2011
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