Karugi Njiru
Nairobi,30
Summary
I am Public relations and communications specialist adept at media relations, special events coordination, issues management and community relations. I am passionate about creative content creation.
Effective communication is something I value especially on the social platforms. Working in a dynamic Communication company, I have developed the ability to work on multiple projects at one time but still executing each task with excellence. I have superb communication skills with talent in developing innovative public relations and marketing strategies.
I find joy in seeing brands grow. I have a personal blog that I use to share the world as I see it. Profile statement: Experienced Communication Consultant with a keen interest in developing and building authentic African brands through strategic communication. Skilled in Content marketing, Brand messaging, Copywriting, Corporate Communications, and Social Media management. Strong creative writing skills and great with all things tech.
Overview
14
14
years of professional experience
13
13
years of post-secondary education
Work History
Public Relations Manager
TrioG Events & Communication
01.2014 - Current
- Conduct market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Raise brand awareness through consistent marketing efforts and product campaign launches.
- Monitor marketing content for quality, accuracy and impact.
- Develop innovative marketing and PR strategies.
- Design and create campaign e-mail invitations, articles and marketing videos.
- Collaborate with media to encourage company and product coverage and promote brand mission and values.
- Consult with advertising agencies to arrange promotional campaigns in various types of media.
Business Manager
The Kenya Wedding Centre
03.2012 - 10.2014
- Enhanced and redefined organizational structure to maintain company's competitive edge across territories.
- Created, managed and executed business plan and communicated company vision and objectives to motivate teams.
- Prepare reports for senior management - Oversee external communication (Press release).
- Spearheaded overhaul of company best practices to significantly increase staff retention rates.
Social Media Coordinator
Myner Realtors
09.2011 - 02.2012
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Wrote social media content to increase engagement with customers.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Engaged social media audience by collaborating with graphic designers to develop viral content.
Content Developer
Family Media
02.2011 - 04.2011
- Develop original content through social listening and independent sources.
- Strengthened content through proofreading and editing.
- Organized collected information to produce well-written articles.
- Customized brand message to reach and capture target audience interest and drive engagement.
Public Relations Intern
Digital Age Institute
10.2009 - 06.2010
- Drafted internal memoranda for company employees.
- Built media kits in support of specific strategic initiatives.
- Cultivated and maintained strong relationships with media outlets.
- Provided administrative support to senior team members.
- Helped plan and execute private, company and client events.
- Developed original content for blog posts and website articles.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
- Secured media coverage for clients, company and specific campaigns.
- Prepared social media posts and videos with eye for viral content strategies.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Marketing Assistant
Coptic Hospital
06.2009 - 08.2009
- Coordinated with social media, public relations and other teams to execute product introductions.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Supported marketing teams, creating, deploying and optimizing campaigns for clients.
Editorial Intern
Daystar Newspaper
07.2008 - 04.2009
- Worked with writers to assist with story development and research.
- Coordinated with editors and graphic designers to plan page layouts.
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Planned and assigned stories for writers.
- Assisted editors with final proofreading and layout.
- Edited written stories and fact-checked submissions by reviewing sources.
- Posted content on social media and website weekly.
Presenter
Shine FM
05.2007 - 01.2008
- Was a presenter of a show in the Shine FM (A daystar based radio station.)
Voluntary Worker
Coptic Hospital
01.2005 - 01.2006
- Assisted with event coordination and on-site support.
- Answered phone to filter calls, assist and redirect appropriate personnel.
- Helped with office tasks, taking messages, scanning documents and answering phone inquiries.
- Supported staff with clerical work and other office tasks.
- Used strong interpersonal communication skills to convey information to others.
Education
Certificate in Digital Marketing. -
Africa Digital Media Institute
01.2015 - 04.2015
Bachelor of Arts - Public Relations, marketing
Daystar University
06.2010 - 06.2010
Kenya Certificate Of Secondary Education - undefined
St.Catherine Nthagaiya Girls
02.2002 - 11.2005
Kenya Certificate Of Primary Education - undefined
Madaraka Primary School
01.1996 - 11.2001
undefined
Heshima primary School
01.1992 - 11.1994
Skills
Strategic management
Media relations
Social media coordination
Communication planning
Accomplishments
- PR Activities- organizing and planning events, effective communication of organizations’ mission and vision to the employees and publics, dissemination of information to a niche target
- Vent Planning and production- I have a keen eye for details hence very efficient in planning and executing events
- Arketing- the basic skills of branding, and selling products
- Digital marketing – Over the years I have been able to assist companies set up their social media platforms
- These companies include :AFLEWO, 5 Media, Klensed Photography, Duka 1 kenya, Top fashion Designers, Doula Lily
- Creative Writing: I am able to present information in an interesting way
- Here is a sample of the e-Bride, a magazine I have done :
- Http://www.kenyaweddingcentre.co.ke/may-2012-issue-of-e-bride
- Ere are some blogs I write : https://theicegal.blogspot.co.ke / https://coffeetrotter.blogspot.com
Timeline
Certificate in Digital Marketing. -
Africa Digital Media Institute
01.2015 - 04.2015
Public Relations Manager
TrioG Events & Communication
01.2014 - Current
Business Manager
The Kenya Wedding Centre
03.2012 - 10.2014
Social Media Coordinator
Myner Realtors
09.2011 - 02.2012
Content Developer
Family Media
02.2011 - 04.2011
Bachelor of Arts - Public Relations, marketing
Daystar University
06.2010 - 06.2010
Public Relations Intern
Digital Age Institute
10.2009 - 06.2010
Marketing Assistant
Coptic Hospital
06.2009 - 08.2009
Editorial Intern
Daystar Newspaper
07.2008 - 04.2009
Presenter
Shine FM
05.2007 - 01.2008
Voluntary Worker
Coptic Hospital
01.2005 - 01.2006
Kenya Certificate Of Secondary Education - undefined
St.Catherine Nthagaiya Girls
02.2002 - 11.2005
Kenya Certificate Of Primary Education - undefined
Madaraka Primary School
01.1996 - 11.2001
undefined
Heshima primary School
01.1992 - 11.1994