Kamau Ngigi

As a social enterprise division of Africonverse, I achieved the following;

• Utilized data analytics and audience influencing by leading successfully the digital campaign for Kenya for United Nations Security Council Seat (UNSC) as an non-permanent member for the period 2021-22 driven mostly by portraying Kenya's thought and sustainability leadership in climate change and SDG's #agenda2030 implementation.
• Supervised launch of Sustainable Development Solutions Network (SDSN-Kenya), United Nations (UN) Initiative aimed at bringing stakeholders together in drive to accomplish #agenda2030 on Sustainable Development Goals (SDGs)
• Partnered with the government of Kenya through a Memorandum of Understanding with Kenya Cooperative Creameries as a project developer for the implementation of incentivized carbon reduction initiatives in dairy farming by;
• Reducing Methane emissions from enteric fermentation in Dairy Cows Through application of feed supplements utilizing Gold Standards for climate action methodology.
• Utilization of bamboo as both carbon neutral fuel for milk processing factories and as dairy cows fodder in reduction of methane emissions and increasing milk yield in small scale dairy farming,
• Photovoltaic refrigerators to help counter milk loss on smallholder's dairy farms in Kenya.
• Conducted research into different sustainability plans to identify useful solutions and develop deployment plans for managing greenhouse gas emissions from value chains and managing these impacts via GHG accounting protocols.
• Collected data, evaluated trends, and authored in-depth reports detailing findings and proposing recommendations for each issue utilizing GHG accounting protocols and gold standards for project developers.
• Collaborated with VVB's in conducting preliminary review, monitoring and tracking project development and sustainability indicators.
• Assessed or proposed sustainability initiatives by considering cost-effectiveness, technical feasibility, and acceptance.
• Developed sustainability project goals, objectives or strategies in collaboration with other professionals.

• Direct consumer data and mobile Advertising IDs expansion to become Africa's premier segmented audience taxonomy resource
• Execute new promotional tactics using Consumer Data and Audience Analytics to increase targeted customer numbers and market penetration, whilst improving engagement and driving growth
• Offer business and customer audience insights and utilise interest, intent, contextual and African consumer data taxonomy for target advertising
• Implement programmatic advertising strategies to enable organisations to engage with audiences seamlessly across devices, optimising interactions based on real-time user attention patterns
• Co-ordinate with Sales and cross-functional teams and high-profile clients to increase revenue and quality service delivery
• Supervise strategic business initiatives, used audience mapping to launch of first African based, and personalise advertising online TV
• Spearheaded launch of industry-first, self-service advertising technology platform, tailored specifically for contemporary advertising needs in African context
• Built partnerships and collaborated with world leading data companies in Ad Tech, Mar Tech and Telcos aimed at positioning the company as the best for marketing and targeted advertising solutions in Africa
• Administered direct link to over 500K active Mobile Apps globally for simplicity of targeted advertising, whilst utilising Demand-side platform (DSP) and Real-time bidding (RTB) Suites designed specifically for African businesses
• Maximised company sales by $550K in first six months by implementing aggressive new market and sales strategies and over 200 Small and medium-sized enterprises (SME's) signed up to utilise self-service advertising platform within one year
• Increased firm profitability by 15% by making strategic changes to processes, procedures, and team composition during COVID 19-plagued year
• Managed high-profile accounts valued up to $3M, whilst leading 30 personnel team and sold $1.5M in first year of operation
• Boosted projected revenue by 50% and penetrate wider markets, whilst directing product line diversification.

• Evaluated corporate and individual performance through comprehensive data analysis and metric interpretation
• Developed comprehensive performance reports through analytics, assisting in strategic resource allocation and the establishment of client performance metrics
• Executed novel strategies and policies in tandem with executive partners, fortifying organisation with enduring leadership, thereby accomplishing long-term business objectives
• Steadfastly managed P&L and carried out corporate fiscal duties, successfully meeting shareholder expectations
• Undertook departmental restructuring to shape high-performing teams, leading to a cost reduction of 20%
• Pioneered cross-selling and pricing initiatives, optimising economies of scale and technology utilisation to boost margins by 25% and revenue by 15%
• Administered transformative change management during substantial company restructuring, reducing workforce from 135 to 25, resulting in cash flow improvements
• Streamlined business processes and removed superfluous positions, leading to a profit increment of 25%
• Surpassed company sales records for three consecutive years, augmenting annual revenue by 35% and sustaining over $3M in annual turnover
• Formulated integrated strategies in alignment with the company's mission, culminating in increased revenue, profit, and business expansion
• Introduced lean methodologies to instigate operational enhancements, driving efficiency and minimising costs.

• Worked closely with other departments to understand full scope of available offerings and provide top-notch salesmanship to customers.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Assessed customer needs and developed customized solutions to drive sales.
• Conducted market research to discover new leads, opportunities and messaging.
• Analyzed sales data to identify opportunities for improvement and created action plans to capitalize on those opportunities.
• Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
• Built diverse sales pipeline to exceed quota targets.
• Developed and implemented successful sales strategies to drive growth and exceed revenue targets.
• Developed and maintained relationships with key clients to increase sales and customer retention.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Synthesized company and competitor performance data to discover untapped markets for Enterprise Software.
• Recruited, mentored, and supported high-performing members of sales and marketing teams.
• Acquired, analyzed and made decisions based on in-depth knowledge of African Enterprise Sales for public sector market to rapidly achieve sales growth.