Summary
Overview
Work History
Education
Skills
Core Values
Timeline
Generic

Juma Thomas Lwande

Sales & Marketing, Merchandising & Economist
Nairobi

Summary

Dynamic and results-oriented Merchandisers Team Leader with a proven track record of driving retail excellence through effective team leadership, strategic planning, and execution of in-store merchandising initiatives. Experienced in managing diverse teams, coordinating with sales and marketing departments, and ensuring optimal product placement to maximize visibility and sales. Adept at analyzing market trends, monitoring inventory levels, and maintaining strong relationships with key retail partners. Committed to achieving business goals through proactive leadership, attention to detail, and a customer-centric approach.

Overview

2026
2026
years of professional experience
15
15
years of post-secondary education
2
2
Languages

Work History

Merchandiser

HASBAH KENYA LIMITED
01.2019 - Current

1. Product Display & Shelf Arrangement-Ensure products are well-presented, clean, and attractively displayed according to brand and store guidelines.
2. Planogram Implementation-Set up shelves and product layouts based on planograms provided by head office or brand teams.
3. Stock Replenishment-Refill shelves regularly and ensure products are always available and within their expiry dates.
4. Inventory Management-Monitor stock levels, report on fast- and slow-moving items, and flag any stock-outs or overstock situations.
5. Promotions & Offers Execution-Set up promotional displays and materials during campaigns, ensuring accuracy in pricing and signage.
6. Price Tagging & Labeling-Ensure all products are correctly priced and labels are up-to-date and visible to customers.
7. Store Visits & Territory Coverage-Visit assigned retail outlets on a regular schedule, maintaining consistency in merchandising standards across all locations.
8. Reporting & Feedback-Provide regular reports on product performance, shelf space, competition activities, and store feedback to supervisors or sales teams.
9. Customer Engagement (if applicable)-Engage with store staff and customers to promote product knowledge and encourage sales.
10. Competitor Monitoring-Observe and report on competitor products, displays, promotions, and pricing strategies.
11. Cleanliness & Organization-Keep the shelves, products, and display areas clean, organized, and appealing at all times.
12. Brand Representation-Act as a brand ambassador, ensuring all merchandising activities reflect brand standards and values.
13. Loss Prevention-Monitor and report damaged or missing products and assist in reducing shrinkage.
14. Collaboration with Store Staff-Work closely with store managers and staff to ensure merchandising activities align with store policies and schedules.

Polling Clerk

- Current

Attachment

Ministry of Agriculture Livestock Co-operation and Fisheries
  • Company Overview: Kakamega county where I was equipped with the following skills:- Crop production, Public speech and relation, Office management and control, Disease and pest control, Sales and marketing skills.
  • Kakamega county where I was equipped with the following skills:- Crop production, Public speech and relation, Office management and control, Disease and pest control, Sales and marketing skills.

Head of Mumias East Constituency

Egerton University Students Association

Education

Bachelor of Arts - AGRICULTURAL ECONOMIC

EGERTON UNIVERSITY
Nakuru City
08.2013 - 05.2017

Some College (No Degree) - Kenya Certificate of Secondary School Education

ST. PETERS BOYS HIGH SCHOOL
Mumias, 11
01.2009 - 01.2012

K.C.P.E -

ESHISENYE PRIMARY SCHOOL
Mumias Town
01.2000 - 01.2008

Skills

    1 Visual Merchandising – Designing attractive and effective product displays

    2 Planogram Compliance – Implementing and maintaining brand-specific shelf layouts

    3 Inventory Management – Tracking stock levels and minimizing shrinkage

    4 Sales Analysis – Reviewing product performance to guide merchandising strategy

    5 Market Trend Awareness – Staying informed on consumer behavior and industry trends

    6 Competitor Analysis – Monitoring competitors’ merchandising strategies

    7 Team Coordination – Managing schedules and assigning tasks effectively

    8 Problem-Solving – Quickly addressing challenges in-store or within the team

    9 Communication – Clear and professional verbal and written communication

    10 Training & Development – Onboarding new staff and upskilling team members

    11 Time Management – Prioritizing duties and ensuring timely task execution

Core Values

1. Integrity
  • Always act with honesty and transparency in all dealings—whether with customers, clients, or team members.
2. Accountability
  • Take full responsibility for your actions, results, and commitments—own the outcome.
3. Customer Focus
  • Prioritize the needs and satisfaction of the customer, ensuring exceptional service and experience.
4. Teamwork
  • Collaborate and communicate effectively with others to achieve shared goals.
5. Reliability
  • Be dependable and consistent in delivering tasks and meeting expectations.
6. Adaptability
  • Embrace change and stay flexible in fast-paced retail and sales environments.
7. Attention to Detail
  • Ensure accuracy in displays, pricing, and reporting—small things make a big difference.
8. Initiative
  • Take proactive steps to solve problems, improve performance, and drive results without waiting to be told.
9. Professionalism
  • Maintain a positive attitude, dress appropriately, and represent the brand with excellence.
10. Continuous Improvement
  • Always seek to learn, grow, and improve both personally and professionally.

Timeline

Merchandiser

HASBAH KENYA LIMITED
01.2019 - Current

Bachelor of Arts - AGRICULTURAL ECONOMIC

EGERTON UNIVERSITY
08.2013 - 05.2017

Some College (No Degree) - Kenya Certificate of Secondary School Education

ST. PETERS BOYS HIGH SCHOOL
01.2009 - 01.2012

K.C.P.E -

ESHISENYE PRIMARY SCHOOL
01.2000 - 01.2008

Polling Clerk

- Current

Head of Mumias East Constituency

Egerton University Students Association

Attachment

Ministry of Agriculture Livestock Co-operation and Fisheries
Juma Thomas LwandeSales & Marketing, Merchandising & Economist