Juma Abdullahi
Nairobi
Summary
Dynamic Programs Manager with a proven track record at TikTok, driving Trust & Safety initiatives that enhanced platform integrity. Expert in data analysis and cross-functional collaboration, I successfully launched programs that reduced harmful content visibility by 20%, while fostering compliance and user engagement strategies.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Programs Manager-Trust and Safety
TikTok
Nairobi
03.2024 - Current
- Designed and launched 10+ Trust and Safety programs that reduced harmful content visibility by 20% within one year, directly enhancing platform integrity and user trust.
- Authored 5+ cross-market safety frameworks, ensuring 100% compliance with EU DSA, GDPR, and African regulatory guidelines.
- Led cross-functional collaborations with moderation, risk, and legal teams, driving enforcement strategies that cut high-severity escalations by 25%.
- Directed real-time crisis management for 10 or more high-risk incidents (including misinformation surges), achieving an average of 30% faster resolution time.
- Analyzed over 100,000 monthly safety data points to recommend enforcement optimizations that decreased policy violations by 18%.
- Represented TikTok in more than five engagements with regulators and NGOs across Sub-Saharan Africa, aligning platform safety strategy with global standards, and strengthening compliance partnerships.
Analytics & Insight Specialist
TikTok
Nairobi
10.2022 - 10.2024
- Monitored 18,000+ daily user interactions to identify harmful content trends, enabling 15% faster responses to escalations in Sub-Saharan Africa.
- Conducted over 5,000 Root Cause Analyses (RCAs), resolving enforcement discrepancies, and improving accuracy rates.
- Delivered in-depth market analysis that increased safe content engagement by 32% year-over-year.
- Partnered with Algo, PM, and T&S teams to refine content detection systems, reducing false positives by 10%.
- Escalated over 100 emerging threats across SSA, influencing regional community safety strategies.
Assistant Quality Assurance & Insight Manager
Sama
Nairobi
02.2022 - 10.2024
- Managed and mentored a team of 12 QA analysts, 24 SMEs, and 208 agents, raising decision accuracy from 84% to 97%.
- Implemented scalable quality monitoring processes, cutting review errors by 35% across multiple workflows.
- Delivered 20+ policy training sessions, ensuring analysts adapted to new content rules within 48 hours of rollout.
- Investigated over 100,000 high-severity cases, providing insights that shaped Meta’s policy enforcement improvements.
- Partnered cross-functionally to resolve systemic issues, reducing recurring quality gaps by 30%.
Quality Assurance & Insight Analyst
Sama
Nairobi
05.2020 - 01.2022
- Designed 10+ Tableau dashboards to track KPIs, improving the visibility of decision accuracy across regions.
- Conducted predictive analysis on over 100,000 violation records, reducing the escalation backlog by 30% during election periods.
- Supported weekly policy calls with Meta, flagging regional gaps, and influencing 3+ policy updates.
- Delivered just-in-time training for over 50 auditors, improving audit consistency by 12%.
- Aggregated feedback on audit tools, driving enhancements that increased QA efficiency by 20%.
Subject Matter Expert-Quality Assurance
Sama
Nairobi
02.2020 - 04.2020
- Provided real-time support to over 200 content moderators, improving decision turnaround speed by 18%.
- Conducted over 500 policy update sessions, ensuring 100% compliance with evolving standards.
- Escalated emerging risks proactively, preventing community exposure to high-impact, harmful content.
Content Moderator
Sama
Nairobi
04.2019 - 01.2020
- Reviewed 8,000+ content items weekly, with a 98% accuracy rate, ensuring compliance with Meta’s community standards.
- Flagged and escalated over 500 cases of high-risk content (violence, incitement) daily, directly safeguarding user communities.
- Adapted to weekly policy changes, maintaining consistency, and minimizing enforcement errors.
Assistant Business Developer
Stan Consulting Group Limited
Nairobi
01.2018 - 12.2018
- Interpreting data, analyzing results using statistical techniques and produce and deliver tracking and reporting for key KPI/SLA's in the business.
- Developing and implementing databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality.
- Design key dashboards and scorecards for Senior Leadership and Business Unit (Team Leaders, Training Team, Quality Analysts/Analysts, etc.).
- Perform ad-hoc data analysis to support the business initiatives.
- Create and maintain efficient and secure systems for recording data and producing relevant documentation.
- Maintain the daily relationship with the business intelligence supplier.
- Seek opportunities to drive innovation and process improvement within the reporting spectrum.
- Filtering and 'cleaning' data by reviewing computer reports and performance indicators.
Education
Business Information Technology -
Jomo Kenyatta University of Agriculture and Technology
Nairobi12.2018
Skills
Identity and integrity
User engagement strategies
Risk assessment
Cross-functional collaboration
Quality assurance
Coaching and mentoring
Data analysis
Trust and safety programs
Compliance monitoring
Policy writing
Incident response
SQL
Tableau proficiency
Microsoft Office Suite
R programming
Policy and procedure development
Performance management
Project planning
Staff training and development
Key performance indicator
Certification
- Google Data Analytics Professional Certificate
- Scrum Fundamentals Certified(SFC)
- Meta Vendor Trainer Certification
- Intel Android XDK and NDK
- SAMA Business Continuity Management
- Leadership Development
- Kevin Mitnick Security Awareness Training
Languages
- English
- Swahili
- Oromo
Timeline
Programs Manager-Trust and Safety
TikTok
03.2024 - Current
Analytics & Insight Specialist
TikTok
10.2022 - 10.2024
Assistant Quality Assurance & Insight Manager
Sama
02.2022 - 10.2024
Quality Assurance & Insight Analyst
Sama
05.2020 - 01.2022
Subject Matter Expert-Quality Assurance
Sama
02.2020 - 04.2020
Content Moderator
Sama
04.2019 - 01.2020
Assistant Business Developer
Stan Consulting Group Limited
01.2018 - 12.2018
Business Information Technology -
Jomo Kenyatta University of Agriculture and Technology