JULLIE GATHIRU
Customer Success /Business Development
Nairobi
Summary
Professional with strong background in driving business growth and optimizing performance. Skilled in strategic planning, data analysis, and customer acquisition. Known for effective collaboration, adaptability, and delivering results in dynamic environments. Highly valued for leadership, problem-solving, and communication abilities.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
Business Growth Manager
Avada Pay
05.2025 - Current
- Accelerated company growth by identifying and implementing innovative marketing strategies which improved customer engagement by 10%.
- Improved customer retention rates by analyzing key performance indicators and optimizing user experience.
- Increased revenue, developing strategic partnerships and negotiating favorable contract terms improving revenue by 8%.
- Optimized pricing structure, balancing profitability with customer value perception.
- Building strong relationships with high-risk merchants
Sales and Account Manager
Pyypl Kenya Limited
06.2023 - 05.2025
- Led customer segmentation and territory planning strategies, resulting in a 20% uplift in revenue within 6 months.
- Identified market expansion opportunities and drove 10% growth in customer acquisition through data-driven sales initiatives.
- Fostered strategic B2B partnerships, enhancing retention and ensuring long-term customer value.
- Launched a loyalty and engagement program that boosted customer lifetime value by 15%.
- Managed CRM (Salesforce) for pipeline visibility and performance tracking.
- Regularly engaged C-level stakeholders to accelerate decision-making and close high-impact deals.
- Anticipated clients' needs by staying in touch on regular basis.
- Managed a diverse portfolio of accounts, ensuring each client received personalized attention and support.
- Increased sales revenue by identifying and pursuing new business opportunities.
- Collaborated with cross-functional teams to ensure seamless delivery of products and services.
Account Manager
Jumia Kenya
11.2021 - 12.2022
- Managed a portfolio of key clients and achieved a 10% increase in retention through personalized engagement strategies.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Drove revenue growth by identifying new business opportunities within existing accounts.
- Monitored market trends to advise clients on potential impacts to their business, positioning as trusted advisor.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Assisted in the development of training materials for new hires, ensuring smooth onboarding process.
Senior Sales Executive
Standard Media Group
03.2021 - 10.2021
- Led field sales operations, expanding client base and boosting territory revenue through active pipeline management.
- Delivered high-value pitches to key corporate clients, improving close rates and market share.
- Mentored and supported a team of junior sales executives, driving team-wide 10% YoY sales growth.
- Facilitated relationships with target accounts through implementation of proven networking methods.
Sales Executive
G4S Kenya
08.2015 - 07.2020
- Built and managed a customer base of 30+ corporate clients, achieving consistent 15% revenue growth.
- Negotiated large-scale B2B contracts and implemented security solutions across multiple regions.
- Piloted a new CRM system for lead management and automated customer reporting, enhancing responsiveness.
- Delivered month-on-month growth via effective route-to-market sales execution and customer engagement.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Sales Team Lead
TracknTrace Ltd
07.2014 - 07.2015
Education
MBA - Business Administration And Management
University of Nairobi
Nairobi 04.2014 - 01.2016
Bachelor of Commerce (Hons) - Marketing
University of Nairobi
Nairobi, Nairobi Province, Kenya 04.2007 - 01.2012
Skills
- Sales team management
- Sales channel development
- Territory management
- Client retention initiatives
- Sales execution based on data analysis
- Strategic Partnerships
- CRM & Salesforce Automation
- KPI & Target Delivery
- Client Acquisition
- Market Annalysis
References
Available on request.
Timeline
Business Growth Manager
Avada Pay
05.2025 - Current
Sales and Account Manager
Pyypl Kenya Limited
06.2023 - 05.2025
Account Manager
Jumia Kenya
11.2021 - 12.2022
Senior Sales Executive
Standard Media Group
03.2021 - 10.2021
Sales Executive
G4S Kenya
08.2015 - 07.2020
Sales Team Lead
TracknTrace Ltd
07.2014 - 07.2015
MBA - Business Administration And Management
University of Nairobi
04.2014 - 01.2016
Bachelor of Commerce (Hons) - Marketing
University of Nairobi
04.2007 - 01.2012
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