Judy Wangari Mbugua
Marketing And Communications Expert
Nairobi
Summary
Dynamic and innovative marketing and communications professional with over 8 years of experience in crafting and implementing multi-channel marketing and communications strategies, including social media, email campaigns, and physical events. Proven track record of enhancing brand visibility and engagement, resulting in significant increases in brand awareness and revenue. Expertise in data-driven decision-making, problem-solving, budget management, and stakeholder relations, utilizing tools such as Canva, Adobe HubSpot, Google Analytics, and various social media platforms to optimize performance and drive impactful results. Strong leadership and strategic communication planning abilities facilitate effective team management and the successful delivery of high-quality communication and marketing projects on time and within budget.
Overview
8
8
years of professional experience
2
2
Certifications
Work History
Marketing Manager East Africa
Quacquarelli Symonds
05.2023 - Current
- Coordinated successful events across East Arica showcasing the company's capabilities, attracting new business leads and partnerships.
- Leveraged analytics to optimize communications strategies, better targeting audiences, and achieving desired engagement and responses.
- Assisted with planning, production and execution of digital signage boards, special event flyers and social media campaigns resulting in increased leads by 15%.
- Increased event attendance by 20% through targeted marketing efforts, resulting in higher levels of community engagement.
- Elevated brand visibility by 25% by developing and executing comprehensive marketing campaigns across multiple digital platforms.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Collaborated with cross-functional teams globally to ensure consistent branding across all company touchpoints and communications channels.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Build and maintain relationships with media outlets, influencers, and other industry partners to maximize brand exposure.
- Provide regular internal performance reports, including marketing analytics and intelligence, to inform our strategy and implementation.
Virtual Marketing/Communications Consultant
Siendo Wellbeing Ltd
07.2022 - 01.2023
- Monitored communication strategies to record 20% website visitors growth, advanced analytics indicating impact of weekly promotional efforts.
- Maximized email tracking and messaging, resulting in 25% increase in conversion rates.
- Designed monthly newsletter for maximum impact with audience segmentation, amplifying brand reach by 40% and increasing open rates by 15%.
- Developed a comprehensive content strategy to produce compelling stories that informed, illuminated and inspired audiences across different communication platforms, increasing brand impressions by 30%.
- Examined & reported on digital performance metrics helping to enhance social media streams engagement by 40%.
- Employed data mining techniques to evaluate social media streams and website insights, leading to 20% uplift in marketing ROI.
Marketing Officer
Rentokil Initial Kenya
05.2017 - 05.2022
- Delivered first-class social media campaigns, increasing brand awareness and lead generation growth by 40%.
- Implemented innovative data-driven marketing campaigns, from brand development to client management, growing revenue by 35%.
- Developed, designed, and distributed communication materials to internal and external stakeholders, including but not limited to websites, videos and images, press releases, and e-newsletters.
- Tracked all reports and analytics related to social media campaigns, email marketing, PPC campaigns, and SEO using HubSpot and Google Analytics, producing reports for the Country Sales Manager and Sub Saharan Marketing Manager.
- Built and managed high-performing marketing budgets amounting to 1 million annually and achieved a 22% ROI each year.
- Curated a corporate communication strategy to establish business relationships with communities and stakeholders, growing engagement metrics by 20%.
- Maintained collaborative cross-team communications with colleagues in East Africa, South Africa, and the United Kingdom to ensure the successful delivery of communication projects, attaining a 95% on-time completion rate.
- Created campaigns for 20+ products/services seeking high-quality leads, resulting in a 30% increase in traffic to the websites.
Education
Master of Arts - Communication Studies, Corporate Communication
St Paul's University
Nairobi, Kenya11-2021
Bachelor of Science - Communication & Public Relations
Karatina University
Nyeri, Kenya11-2016
Skills
Creative content production
Strong written and oral communication skills
Social media and email management
Experience with Google Analytics and AdWords
Marketing communications
Proficient in Microsoft Office and G suite
Detail-oriented and independent
Skilled in Canva, Notion and Zoho tools
Event management
Expertise in HubSpot, Hootsuite, Slack and Asana tools
Certification
Fundamentals of digital marketing
Accomplishments
- Created and executed multiple physical events in the East African region while at QS, enhancing brand awareness and credibility in the region.
- Achieved set targets for registration and conversion numbers for bi-annual events at QS.
- Established important networks in the study abroad industry through physical presence in East Africa, facilitating effective planning of engagements and events with partners.
- Successfully created social media profiles at Rentokil Initial, significantly increasing brand awareness.
References
Available Upon Request.
Timeline
Marketing Manager East Africa
Quacquarelli Symonds
05.2023 - Current
Virtual Marketing/Communications Consultant
Siendo Wellbeing Ltd
07.2022 - 01.2023
Marketing Officer
Rentokil Initial Kenya
05.2017 - 05.2022
Master of Arts - Communication Studies, Corporate Communication
St Paul's University
Bachelor of Science - Communication & Public Relations
Karatina University