Judy Ranji
Nairobi,
Summary
Head of Key Accounts with 8 years of progressive leadership at Aza Finance, a leading cross-border fintech company. Proven track record of growing strategic key client portfolios, upselling and expanding existing partnerships, and driving 10X revenue growth within a single quarter. I have experience in managing complex enterprise relationships across emerging markets, with a focus on client retention, revenue optimization, and sustainable growth. Recognized for building strong stakeholder trust, delivering data-backed insights, and aligning client goals with innovative fintech solutions.
Overview
11
11
years of professional experience
Work History
Head of Key Accounts
AZA Finance
01.2020 - Current
- Company Overview: AZA Finance is a leading cross-border payments and FX provider for businesses operating in frontier markets. Founded in Nairobi in 2013, AZA Finance provides businesses with secure, compliant infrastructure for cross-border payments, treasury, and FX, supporting over 300 currency pairs across more than 190 countries.
- Revenue growth and upselling: I executed account plans for the existing key accounts. This led to over 10X growth in revenue.
- Strategic Account Management: I have managed all high-value B2B and remittance companies across Africa, Europe, the United States of America, and Asia.
- In my role, I am responsible for driving account strategy, managing complex transactions, and ensuring revenue growth across key segments.
- I work closely with the C-suite, we aim to align our approach to client success, as well as market trends for the key accounts.
- I generate multi-million revenue annually from the key accounts I manage through deep client relationships that have led to upsells and cross-sells.
- I work closely with the management to ensure the churn rate is less than 5%. We managed to achieve this through meeting client needs, as well as proactively solving client queries.
- Added key markets to AZA Finance that contributed to a 20% increase in the company's revenue.
- With 8 years of experience, I have a strong relationship with C-suites for the accounts I manage, as well as key decision-makers.
- Company Overview
Customer Service Manager
BitPesa
Nairobi
03.2017 - 01.2020
- Company Overview: Company Overview: BitPesa rebranded as AZA Finance in 2019.
- As the customer service lead, I oversaw global customer support operations, ensuring a seamless and responsive experience across multiple markets.
- I developed automated processes to improve efficiency, gathered feedback and feature requests to inform product development, and worked closely with planning and business development teams to align customer insights with strategic goals.
- BitPesa rebranded as AZA Finance in 2019.
- Company Overview
Accountant
Caytree Partners
12.2014 - 11.2016
- Company Overview: Company Overview: Caytree Partners provides financial management and digital marketing solutions to help SMEs access credit.
- I handled core accounting functions (payroll, reconciliations, filings, reporting) and supported daily operations and client communications.
- I also led training programmes for smallholder farmers in partnership with USAID, helping improve their financial recordkeeping and access to credit.
- Caytree Partners provides financial management and digital marketing solutions to help SMEs access credit.
- Company Overview
Education
Bachelor of Commerce (B.Com.) - Accounting
Kenyatta University
01.2015
Skills
- Upselling and cross-selling tactics
- Client relationship management
- Key account management
- Market analysis and data analytics
- Process improvement strategies
- Problem solving techniques
- Revenue generation and optimization
- Pipeline management
- Team collaboration and leadership
- Strategic planning and execution
- Sales forecasting and reporting
- Effective communication skills
- Client engagement strategies
- Microsoft Office proficiency
References
References available upon request.
Volunteer Experience
Compassion International, Company Overview: Compassion International is a Christian child development organisation focused on releasing children from poverty., Volunteer, Isiolo, 2011-01, 2012-05, During my time there, I supported day-to-day office operations, managed client communications, maintained student records, and helped ensure the smooth running of administrative and support services., Compassion International is a Christian child development organisation focused on releasing children from poverty., Company Overview
Websites, Portfolios, Profiles
https://www.linkedin.com/in/judy-ranji-ba3376103/
Timeline
Head of Key Accounts
AZA Finance
01.2020 - Current
Customer Service Manager
BitPesa
03.2017 - 01.2020
Accountant
Caytree Partners
12.2014 - 11.2016
Bachelor of Commerce (B.Com.) - Accounting
Kenyatta University
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