Judith Atieno Owuor

• Led team efforts in developing targeted marketing campaigns that resulted in revenue worth 20 million Ksh. Between November and June 2025.
• Established a robust pipeline of prospective clients through diligent prospecting efforts, fostering long-term relationships with key decisionmakers.
• Championed continuous process improvement efforts, identifying areas of inefficiency and implementing appropriate solutions to drive increased productivity.
• Spearheaded the development of new product and service lines in response to changing market demands and increasing company offerings.
• Participated in development of consistent and cost-effective processes, procedures and system enhancements.
• Optimized pricing structures by analyzing profitability metrics and adjusting pricing models accordingly, enhancing overall revenue generation capabilities.
• Analyzed market data and competitor performance to inform strategic planning initiatives, driving sustainable growth for clients.
• Created communications and presentations for clients.
• Collaborated with cross-functional teams to develop comprehensive business plans, ensuring alignment of goals across departments.
• Increased client base by implementing targeted marketing strategies and effective communication techniques.

• Generated sales revenue worth 10 million Ksh. In 3 months, due to leveraging marketing opportunities available in the Sports Sponsorship contract for Modern Coast Bus Service.
• Writing creative marketing proposals for marketing agencies, generating revenue worth Kshs. 5 million for their agency business.
• Supported marketing agencies in executing marketing events and activations, as well as report writing.
• Trained client service teams in key accounts management.
• Conceptualized and managed marketing events for various clients.
• Developed strategy and execution of social media marketing campaigns worth Kshs 2 million for the Kenya Motor Industry Association.

• As the Digital Marketing Services Partner, I developed a strategic 360-degree digital marketing strategy worth Kshs. 2 million for the event.
• Participated in other aspects of event planning to ensure the seamless execution of the event, both on-site and in the digital space.

• Increased brand awareness and positioning by developing and managing digital marketing campaigns that boosted awareness and brand positioning by 6%.
• Managed Sports Marketing sponsorship contract worth Kshs. 10 million per year.
• Reviewed the sports sponsorship contract to ensure the client benefits from branding and sales opportunities available during all tournaments.
• Working with the sponsored team to align communication across all media channels.
• Managing visibility across sporting events where the team is participating.
• Ensuring ROI by developing strategies, in partnership with the sports team, that will generate revenue for the company.

• Coordinated local marketing activities in partnership with the Global Marketing office to align marketing activities with brand guidelines and budgets.
• Represented the company in the Kenya Motor Industry Association Committee that championed the industry's growth and relations with the government.
• Managed a marketing budget of Kshs. 20 million in 6 months that generated sales of 20 units of the focus brand, Subaru XV.
• Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Devised and deployed online marketing plans with effective SEO and social media campaign strategies.
• Developed innovative and targeted collateral to support overall branding objectives.
• Executed trade shows: 2018 Total Motor Show on time and within budget, winning a Silver Award for the best stand.
• Re-designed the main showroom to meet global brand guidelines.

• Created and implemented successful advertising strategies to grow sales and market share for BAT, Pernod Ricard East Africa, Laborex Kenya, and Kimberly-Clark East Africa, totaling Kshs 200 million in revenue over my tenure. Samsung Electronics East Africa Sales Force Team Management.
• Managed a team of 260 professionals, handling all sales accounts.
• Created and implemented successful advertising strategies to boost sales and market share growth.
• Motivated team members to meet and exceed sales targets.
• Applied business and marketing knowledge to develop pitches for customer projects.
• Directed client projects with an eye for quality to meet customer needs, which led to the renewal of existing contracts and the award of more business.
• Orchestrated, executed, and monitored the performance of campaigns to boost brand awareness and profitability.
• Created a training program for the on-ground sales execution team to increase sales and customer satisfaction.

Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.

• Planned client relationship-cultivating events to promote growth, resulting in the expansion of the clientele base by 10% every quarter.
• Conceptualized, planned, budgeted, and executed marketing promotions for client projects.
• Set up contracts, negotiated rates, and hammered out service terms for key clients.
• Developed deep knowledge of customer businesses and relationships to company objectives.
• Relationship management and business development for the agency that resulted in securing three big clients, and the extension of four existing annual contracts.

• Institutions & Corporate Channel Management
• Accomplished 130% channel growth in sales and client portfolio during the 2-year tenure by implementing solid management approaches based on a solution-oriented approach to client needs and timely communication
• Directed work of efficient clerical team maintaining accurate sales, inventory, and order documentation

• Client Relationship Management & Business Development
• Prepared creative briefs for the creative team based on client needs
• Prepared costing for creative development and print productions
• Quality control of all design output to meet client and production guidelines
• Supervised printing and production of all collateral
• Trained new team members on the requirements of their roles
• Prepared training material on presentation skills for internal company training programs
• Managed a portfolio of 8 clients simultaneously with a support team of 3 interns