JOY WANJIKU MBUTHIA
ECONOMIST
Summary
Proven expert in quantitative research and economic policy analysis, with a track record of enhancing brand visibility at Seven Sunday Manufacturing Ltd through strategic social media campaigns. Skilled in fostering stakeholder relationships and adept at data-driven decision-making. Demonstrates exceptional communication skills and a commitment to ethical practices, ensuring high customer satisfaction and engagement.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
SOCIAL MEDIA MARKETING
SEVEN SUNDAY MANUFACTURING LTD
09.2024 - Current
- Increased brand visibility by creating and implementing targeted social media campaigns.
- Built relationships with industry influencers to increase brand awareness and engagement.
- Managed paid advertising campaigns, ensuring optimal return on investment through continuous monitoring and adjustment of ad spend.
- Enhanced customer loyalty and satisfaction by promptly addressing inquiries and resolving issues on social media platforms.
FOREX DIRECT SALES REPRESENTATIVE
BANK OF AFRICA KENYA
05.2024 - 08.2024
- Delivered compelling sales presentations that highlighted key features and benefits of investing on treasury products, resulting in increased conversion rates.
- Cultivated strong client relationships through consistent follow-ups and timely resolution of concerns, ensuring repeat business opportunities.
- Established trust with clients through transparent negotiations, ethical practices, and excellent service delivery standards.
- Contributed to cross-functional collaborations between departments for better understanding of product offerings and improved company-wide efficiency levels.
SOCIAL MEDIA MANAGEMENT AND MARKETING
CRYSTAL CAR AUDIO
09.2023 - 12.2023
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Monitored and analyzed social media metrics to assess the effectiveness of campaigns and make data driven improvements.
- Implemented targeted marketing campaigns on platforms like faceebook,instagram and tiktok.
PLANNING AND STRATEGY ATTACHEE
KENYA SEED COMPANY
01.2023 - 04.2023
- Assisted in planning and strategy formulation to contribute to the achievement of the objective of the company.
- Cultivated strong relationships with stakeholders across the organization, fostering a culture of collaboration that facilitated successful project execution.
- Facilitated open communication among team members through regular meetings and status updates, promoting a transparent work environment where collaboration thrived.
- Created detailed reports on project progress, providing key stakeholders with valuable insights into performance metrics and improvements required for successful outcomes.
- Played a key role in data collection and analysis to support informed decision making within the planning department.
Education
Bachelor of Science - ECONOMICS AND MATHEMATICS
KABARAK UNIVERSITY
NAKURU 09.2019 - 12.2023
Skills
Quantitative Research Methods
Monitoring and Evaluation certified
Data analysis and visualization certified
Economic policy analysis
Advanced statistical techniques for economics
Certification
Sonek data analysis
Referees
Provide upon request.
Timeline
SOCIAL MEDIA MARKETING
SEVEN SUNDAY MANUFACTURING LTD
09.2024 - Current
FOREX DIRECT SALES REPRESENTATIVE
BANK OF AFRICA KENYA
05.2024 - 08.2024
SOCIAL MEDIA MANAGEMENT AND MARKETING
CRYSTAL CAR AUDIO
09.2023 - 12.2023
PLANNING AND STRATEGY ATTACHEE
KENYA SEED COMPANY
01.2023 - 04.2023
Sonek data analysis
12-2022
Bachelor of Science - ECONOMICS AND MATHEMATICS
KABARAK UNIVERSITY
09.2019 - 12.2023
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