JOY WANYONYI
Summary
Multi-talented and business-savvy professional with experience in marketing and communications functions earned in industries that include conferencing, automotive, technology, mining, accounting, and financial services. Demonstrated capacity to employ strategy, communication and project management proficiency to lead activities that grow brands and position products for success. Diligent in building and retaining accounts by providing support and attentive service.
Possessing excellent interpersonal communication, relationship-building and team leadership abilities.
Overview
12
12
years of professional experience
Work History
Business Development Manager
Associated Vehicle Assemblers Ltd
11.2021 - Current
- Streamlined marketing and communication processes towards growing the company and retaining customers.
- Negotiated and closed assembly agreements with both new and existing clients.
- Initiating and overseeing the creation of a digital presence for the organization including a website and social media pages.
- Established relationships with key decision-makers within the customer's organizations to promote growth and retention.
- Continuously monitored market trends and competitor activities to identify areas of potential opportunity.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Developed processes to analyze customer feedback and address complaints comprehensively.
- Represented the business and promoted products at industry events.
- Consistently met or exceeded monthly KPIs through diligent prospecting efforts and follow-up activities.
- Prepared and presenting reports to the management committee.
- Led internal communication and change management for different projects.
Member Services Officer
Institute Of Certified Public Accountants Of Kenya
06.2016 - 10.2021
- Managed key customer accounts to ensure customer satisfaction, business growth and retention.
- Communicated and promoted events to members and organizations to drive participation and hence revenue growth.
- Created content for digital marketing and event advertisement.
- Prepared and relayed customer feedback and reports to the management on activities and events.
- Coordinated activities for effective delivery of flagship events.
- Supported the development of the annual training calendar and training content.
- Managed logistics for successful conferences which included booking venues, coordinating trainers, planning transport services, and providing conference materials.
- Managed budgets and internal controls for events.
Sales and Marketing Executive
Kenya Marine & Fisheries Research Institute Sacco
09.2014 - 05.2016
- Developed and effectively implemented strategies aimed at growing the Society’s membership base.
- Conducted market research to identify customer needs and preferences.
- Established potential member communication platforms to raise brand awareness in the region.
- Cultivated and maintained strategic alliances with key partners.
- Managed the production of banners, signage, leaflets, posters and newsletters for marketing.
- Raised customer satisfaction levels by following up on feedback and training customer-facing personnel.
External Relations Graduate Trainee
IBM East Africa
06.2012 - 05.2013
- Participated in major projects including the launch of the IBM Africa Institute, the CMO Study launch and the opening of the IBM research lab in Kenya.
- Gained proficiency in industry-specific software systems by completing hands-on training sessions.
- Worked under the supervision of senior employers to help plan for external relations deliverables.
- Developed cross-functional capabilities by collaborating closely with colleagues from diverse backgrounds and areas of expertise.
Education
MBA - Marketing
University of Nairobi
Nairobi, Kenya12.2023
Marketing Analytics
University of Virginia
Virtual06.2020
Professional Training IBM - Sales
IBM Global Sales School
Nairobi12.2012
Bachelor’s Degree - Bachelor of Commerce - Marketing
University of Nairobi
12.2011
Certified Public Accountant - CPA
Royal Business School
Nairobi11.2010
Skills
- New Business Development
- Strategic Planning
- Lead Generation
- Corporate Communication
- Customer Relations
- Event Management and Coordination
- Partnerships Management
- Content Creation and Management
- Account Management
References
Ainan Rashid Mohamed
Administration Manager, Coast Region
Institute of Certified Public Accountants of Kenya (ICPAK)
Tel: +254 721 200289
Email: ainainrashid@yahoo.com
Mombasa, Kenya
Judith, John Wambura
Global Platform Head, Kenya Action Aid
Tel: +254 729 521929
Email: jdmwitah@yahoo.com
Nairobi, Kenya
Kevin Ocholla
Channels Capability Lead
Safaricom PLC
Tel: +254 722 836854
Email: phillipocholla@gmail.com
Nairobi, Kenya
Timeline
Business Development Manager
Associated Vehicle Assemblers Ltd
11.2021 - Current
Member Services Officer
Institute Of Certified Public Accountants Of Kenya
06.2016 - 10.2021
Sales and Marketing Executive
Kenya Marine & Fisheries Research Institute Sacco
09.2014 - 05.2016
External Relations Graduate Trainee
IBM East Africa
06.2012 - 05.2013
MBA - Marketing
University of Nairobi
Marketing Analytics
University of Virginia
Professional Training IBM - Sales
IBM Global Sales School
Bachelor’s Degree - Bachelor of Commerce - Marketing
University of Nairobi
Certified Public Accountant - CPA
Royal Business School
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